 Who That's right Man, it's a beautiful day in the neighborhood. Won't you be my neighbor? We got a wonderful show today and everything I got some really really Terrific co-host here, but first off how y'all doing? Let me hear y'all make some noise Let me introduce everybody real quick first the ladies first ladies first ladies first I She is one of my really good friend of mine and everything I came over to her radio station. That's right I said the girl got her own radio station, man TKO radio TKO radio it a knock you right on that. She's beautiful. She's fine. She's talented. She know her shit man Y'all give it up for Chelsea Speaks And this next young lady she is a relationship guru has a wonderful podcast called one thing about it She is also Gorgeous fine. It's super intelligent You can't stomp her y'all give it up for a money talk Thank you My player partner my homeboy my first cousin, you know one of the One of the people that I lean on there. He's a really strong guy. He's also an innovator He made history man Beyonce did his dance Michael Jackson did his dance man. He was the first person to ever Patent a dance they ain't never been done before he made history man And you know, he's first person to goddamn blow up behind me Give it up for the godfather of crank get a little playboy. Hey Hey, I got my homeboy in the house my cousin My cousin in the house today Yeah, I said, you know, this is dick right here. He cooler than a goddamn polar bass toenail He got one of the finest Interview shows that you'll ever see in your life. He didn't have everybody that's anybody on there, man You know, he out works at work. They got I don't know if you still work Oh That's right, you didn't got too big for that. Well, no, man, you know, I ain't never even told this story before Jack You about to get Yeah, it was 22 man, we was coming off of COVID and I got a call from corporate and they said, uh, Sir, we need you to get the job and I told them that uh, I wasn't about to get the job Well, you ain't got a job no more sir Yeah, yeah, that's how I went I mean, it was one of those things to where, you know, it was All the way from the top down everybody had to get it at that time because we were coming out of COVID It was real in the field but for me, I Never really spoke out about it and against it like that too tough because if you look at my podcast It's to ATL hats on that table. Yeah, and that's from a guy named big limb Big limb, big limb and big limb pass from COVID. You see what I'm saying So I don't know if he got the shot or not, I don't know No, I know he didn't get it. My god I know for a fact he didn't get that shit because me and him were arguing about it when he was dropping me off Some hats at the house exactly. So with that being said, I didn't want to be the one to be raising cane about nobody not getting Because it was a personal decision. It was like, you know what? I'm not gonna put what I feel on you if that's what you want to do That's fine, but you and I ain't got nothing against it. I still don't got nothing against it That was just something that me and my family we weren't about to do. God damn. Okay. So you What about when your family was saying hey Husband, hey, Daddy, I think we need to get that COVID shot You get that shit you got to get the fuck out of here. Hey, well see it wasn't like that You know, it was a lot of pressure from my mama Jack, you know mama likes to call you Yeah Like mama, I ain't doing it. I just don't feel right about it, you know, and I Mean I was able to make it through COVID I can't say the same thing for everybody else I know everybody in my house survived it and everybody's doing well, you know But it was just something that I didn't feel like for me With it when it came to a job and my personal body a Job already has control of your day Okay, but I just didn't feel comfortable giving them control of my body You see what I'm saying? Don't tell me that I can't work a job because I haven't gotten a shot It's my body. I got to live with whatever I put into my body long after this job is over with You see what I'm saying now if I knew that I was gonna be working for the rest of my life And I was gonna be taking care of for the rest of my life and my family gonna be taking care of for the rest of Their lives then that would have been something that I would have considered but would that not be in the case It was like, you know what? I'll have to take my chances It was a wild thing Jack Wild thing Did anybody in your household catch COVID? We all caught it That was your symptoms It was like a flu is like you catch the flu and you know stopped up and you're looking crazy I caught COVID before it took once I think I already caught it I got a shot So my symptoms, I didn't really have them You just didn't know You just didn't know Yeah, it just felt like the flu went through the house because you know I got four kids in the house So I mean when they start school somebody's getting sick at the beginning of every year and it's gonna fly through the whole house So actually, you know, I think we probably had it before it was even announced as well Because I remember all of us got sick and it was like damn This is a real flu going around in this house and my wife was like I got a cold baby But when I cough this don't feel like no regular cough. It feels like it hurts And it lasted a couple of weeks now like, you know, you need to go to the damn doctor This is bullshit. You ain't about to die on me and then that's thinking a few months later than they said COVID was happening So by that time I was like, well, you know, we probably already had it So we just gonna go ahead and ride this thing on out They got a crazy strand about to come out though this December. Yeah. Yeah. Yeah. Yeah shit I'm about to get my little hot my shot. I'm telling you now I'm getting by on Monday my flu and COVID shot on Monday. I don't blame I gots to have it honey. Yeah. Yeah Yeah, um, I Had a I wasn't going to get it But then I had got the call from Wilden out like nigga can't hit me Like hey, you want to come back to a new while or not this season right after the you know It had just opened back up a little bit. Yeah, and I'm like, yes I would love to get a guess put me back on this show This is the first season come out of 16th season. Yeah, it went out for everybody. So There was like you got to go get the the the COVID shot and the booster shot. Yeah, and uh, I I first I like I said before I was like, man fuck that jail Had this TV job, I'm like the Mortimer. We're back Who we all back I went and got my shit Yo, the funny part about it is when we got on set It was a lot of people that wasn't like came that didn't come back for while and out that season Cuz they didn't get the shot exactly but did what happened was the next season came their motherfuckers Shade yeah, yeah, if this what you do You make your life on TV exactly you gotta go get that come on now That's the only thing that saved me was that I had my podcast Yeah Ventures and stuff like that so it was like it wasn't a money situation. It was just more so just physical It was like, you know, I'm I don't feel comfortable man. I don't feel comfortable. I can dig it I can dig it. I remember I want to definitely get into all of your business ventures before we do it man Hey, it's where you know what time it is man Hey, I want everybody to show they school clothes cuz you know my cast they came over here Got damn dripping as the new people say Man show them your outfit I'm money talks Chelsea show them your school clothes Okay, my cousin lived to show off He dressed like this to go to the bathroom To go to sleep This was dressed up in the house with no place to go Come on Hey, so the business is man. Yes, sir. You've been an entrepreneur for a minute man Who put you on to even that mindset and that's why I hanging around DJ drama down, you know Producing over there for them for years So you wasn't a filly yet. Well, you know hit man. I'm a hater like you fuck my wrist man Basically being over there with drama down man You saw how it was supposed to be done how you can work in radio But also have your own business going at the same time, you know Seeing him have mean street studios and the other studios that he had inspired me to get my own studio situation And then also just the freedom that he had being able to work I saw how he was able to handle business and how you interacted with folks Same thing with sense and cannon and late autumn boys over there, man I mean they all got busy and I thought to myself if I'm gonna be in this industry I want to be in it like them. I don't want to be in it, you know having to Do what the boss they do. I mean the bottom line is I'm hard-headed, okay? I'm hard at it, but I'm not hard-headed to a fault to what I won't take, you know Direction or nothing like that. It's just more so I won't take bad direction. You see what I'm saying Yeah, I'm not taking what it ain't coming in this industry You see what I'm saying folks gonna do what you tell them to do you see what I'm saying so it's like I Didn't want to be in that position and I knew the only way that I'd be able to enjoy Doing what I do as a profession. I had to be in control of what I had going on and from that point forward, you know I set towards the path of just educating myself and figuring out how to do it because with them It was through observation. I can observe that they were living a life that I wanted to live I could observe that they were free I could observe that they were being able to be creative at the same time too and I mean I could tell that they Living out their goals and dreams on their own diamond on their own, right? You see what I'm saying and that's what I wanted for myself Man, that's what's up, bro So like what all businesses do you have right now? Okay, hot-tired media. That's the podcast and content creation Yeah You know, that's my last name Yeah, he stole that from me Now that's my last name so I said, you know, I'm gonna go ahead and put it out to my last name and Hot-tired media, you know, that's what the podcast and content creation and the digital distribution and marketing and stuff like that That we do over that sound like some rich We just make it do what it's supposed to man and then you know with my wife You know, we own some salon suites Bellarmé naturals down there on the Appreciate you My wife I couldn't have done nothing without her so anytime that I elevated I had to elevate her and when she elevates She elevate me so it's like one hand reaching down to grab the other one because you know We might not both be on fire the same time see when you decide you don't want to take a COVID shot You got to go home and consult with somebody She was looking at me like are you sure you want to do that are you sure? Exactly, but I was like, you know, you were just coughing about a couple months ago. You made it through that You gonna be I you know, but she supported me in my decision When you try to make it do what it's supposed to you need somebody that's got your back And die with you you see what I'm saying. So I knew she was willing to die with me So, you know her now, you know, we make an excellent team we just all of our different business ventures But they'd be real estate or if it's just Her and the cosmetics industry and stuff like that are me and the media industry We always put our heads together to see what we're gonna do next. We invest in each other I mean, we just I met my wife at Jean Charles young middle school Southwest middle school in Atlanta We meet back up when we was in college She was going to spare and I was going to clog and then I met her in front of clubwood and then we've been rocking ever since Yeah But I don't know her I hear I don't know life with her more than I don't know without her now Sweets man, yeah, she already a hairdresser or something. Yes when she graduated from Spelman she had been doing head a whole time and She opened up a salon back like 2009 or 10 and then it was a Ice storm it flooded out. So then she shut it that she shut down and down So then when I started the media company and then we started, you know making some moves and stuff like that I say well, it's time for you to get back in the business But this time I was like, I know you do have but we want to make sure that you have a situation Where you can have some passive income coming in on top of what you do So when you go to work, you'll always be making money whether or not you go in and out That's when we came with the salon suites and then we built that thing up and she's been doing well That's like one of them situations where you go inside the building. It's a whole bunch of little barbershop Exactly, you got you own one of them, and how many it's like ten sweets in there. Yeah, that's your shit. Yeah, me and the Y Man right over there for a button the road. It's the only one down there in the south It wasn't hard getting it booked out It was just we ran into some stuff just trying to get it built And you know getting the approvals and permits and stuff everything that can get kind of crazy You know having to deal with the city just you know the red tape behind Hey, we had to make it do it it was supposed to Jack we had to and once we got through all of that stuff Getting the licensing and the permits and everything once she put up that she was going open it up Them sweet some things filled up quick work. Yeah, that's a moneymaker I mean sweets is kind of similar to real estate in that You know you have a space and then you charge and rent for it just like you would in any other real estate You know business and stuff like that So it kind of allows you to dabble into the real estate part of the business versus just the hands-on doing the Service part. Okay. Now. I didn't got a hundred and fifty dollar haircut At one of these weeks before yeah, right? Yeah As a matter of fact, it was right around the time that I had came to see you. Yeah, and we The first time yeah, the first time when I was doing the Martin tour. Okay. Yeah. Yeah Yeah, that's though. That's when I got my head when I had done it one of them and the girl Did this like aromatherapy shit with my head and then we did massage me Turnch out turn me all the way. Yeah, and I ain't no gonna be no She shamed me up real good Yes, yeah, it was it was definitely an experience and but when after she when she said when She didn't say I was a little shot, but then I wasn't it wasn't hard for me to take that money But then she was fine. It's a good boy now. Then there's that Needless to say I definitely came back and refer friend and I had wanted to myself damn How much does this space right here cost for her to have to charge me See it ain't even about the cost of the space, you know Stylus and barbers and stuff. That's a money-making business. See when I come home from work when I got laid off the first Man I came home and I remember telling my wife. I said, you know what baby, they Didn't lay down and she said she said Don't worry about that shit. I got these bills covered around here. Come on Yeah, she said I got you don't worry about that. She said you deserve a break. I said, you know what I'm married the right one Home to a wife and four kids in this thing Talk about ain't got no other streamer and come back to come in and you don't feel good And when she said that I said, you know what you're gonna have to shoot me to get me away from your ass because we're gonna ride this And it just so happened that time when I got laid off I was back at work two weeks later because they laid off the wrong one of whatever's going on I wound up going right back But when I went back after experiencing that for two weeks what happens is when you get laid off And you send that home you like damn, how do I come up with money? What should I do to come up with some money? I mean, how am I gonna survive out here? You start to have all of these different ideas and you think about all of the opportunities and stuff that you have beforehand that you Didn't take advantage of So when I got back in the radio, I said, okay, there is no way in hell I know I'm gonna get fired again because that's one thing about radio as the saying goes you ain't worked in radio unless you Had go you gonna get fired so I said, okay before I get fired again I'm gonna make sure that I have my stuff and all of my ducks in the roll So when this does occur, I'll be able to go so when they do say, okay, it's jab time It's like, okay, I'm already ready for whatever you bring it to me because I've been preparing for this day anyway It was all gravy man, I understood it. I knew that it was coming. I knew what kind of world We was living in at that time, you know, and I knew here. I had to leave Clark You know, I was a professor over there Clark too. I had to leave that That's what really hurt me the most Not too much the house As a professor, yeah, I knew all of my students was getting So what I look like sitting in the class you bet not you bet not what you doing But you're like and these folks got to go to school and get an education to move on with their life So it was like, no, I'm not gonna be the one that's gonna be outspoken about it I'ma let to each his own everybody make their own decision But for me my real passion is always been teaching that was one of the things that I was gonna do when I was in College at first it was like should I do radio or teach and it just so having it one of my home boys that was in one of My class and said hey, I can get your internship at the radio station so I went on ahead to do radio but Teaching was always something that I love to do because if anybody didn't been around me long enough They know I'm gonna share that information. I don't care about keeping it to myself saying no I'm gonna be the smartest person in here now You're gonna get everything I know and I want to see you do something that you could teach me how to do So you can pull me up like I pulled you up you see what I'm saying So, you know, that was one of the hardest things having to say, you know what I got a walk I had to walk away from everything. I had to walk away from radio. I had to walk away from being a professor all over the jab and You know looking at my wife. She was thinking of herself. She's like, I know You sure that this is what you want to do Now like, yeah, this is what we gonna have to do because I said I ain't doing it So what was it? Was it just the uncertainty of what the vaccine was like? Why were you so against getting it exactly? That's exactly what you know, she got a job. Yeah, it's so that well Like I said, I ain't got nothing against nobody that got it I was just scared about how my body would react to it I didn't know it was like I might put it in my body and then I might be I might have a heart attack in my sleeping bag I'm saying and I didn't want to even risk that see I wanted them kind of people I don't play with my life. I don't care. Well, the I don't care I'm not gonna if I think it's a slight change that I might die But it wasn't that I had anything against it or nothing like that I mean, I don't blame nobody for taking it You see what I'm saying if I was in a real situation to where I needed to take it I would probably be on my fifth one right now Okay, but I was blessed to have my stuff in order so when it did come time It was like well now you can actually make a option, you know, C. Lo Green said this to me one day and it blew my mind He said, uh, you know him and Andre 3000 was talking and he was like the real American dream It's the ability to say no when you want that's real freedom That's real so it's like you want to be able to say no and mean it and not have to say yes And be like, you know what I knew I shouldn't have or maybe maybe, you know, my arm been hurting ever since, you know I didn't want to deal with that. You know what? I'm gonna just have to I take the financial beam and it ain't fun having to walk away I did right here for 15 17 years It was like, you know, it's time. Yeah, I had a homegirl. She did like her arm or some shit has this well up Jack got it. Yeah, he wasn't she had a big as big as bump thing But I think it was cuz you know, you mixed that that jab in with that BBL You got to choose one got there You But it went away after about a week Yeah, yeah, yeah, so You do you ever have plans of going back to ready on your future even if he's with a different station Well, I've had office and this is the problem once you get out here and you start, you know making it do what it's supposed to do on your own It's a little bit. It's kind of difficult to go back to that kind of a structure You know, I was able to sit in on a little bit of what here crack was talking about and I could feel him to a certain extent to Well, you know as radio personality is your creative people You know what I'm saying? We want to create and as a creative you want to be free to create how you want to create You don't want to have to ask somebody. Can I interview this person? Can I do this or can I do that? And also, you know radio is a business so you've got different shifts So it might be you know, they want you to work an overnight shift or something like that and for me At this point, I ain't trying to work just in a shift and leave my wife and kids at home looking crazy You see what I'm saying? So, you know, I didn't been offered a lot of different things you know money's and Different shifts and stuff like that, but I haven't seen anything that really just made me want to say okay I give up my freedom Let me can I give you your flowers real quick man. Oh, you was the first person to ever give me a radio interview Well, you know My group with me as a solo artist use the first person to ever give you Ask me how it got started cuz what I was gonna say it was in the production room at hot 107 now with little playboy Crazy Oh when I was with cash a while ago when we came to your spot He was like man, I'm about to do this interview with beehive. You come with me. I'm like, yeah, you know He knew to the city. He'll be known too much. So I was like, all right. Come on. Let's go and We went to hot 107 I'm building. Yeah, and I'm thinking we bought it out 107 now Oh boy got his own a whole suite up in the same building Yeah, yeah, but not I mean that was the whole thing The drama hold on this nigga got a couch better than the couch in my house I was proud of you dog. That was like a real big mom. I was like man. I just seen the growth Yeah, and you know, I didn't know the reason why you left. Yeah, I'm just thinking cuz you got bigger opportunities I'm seeing it. Yeah, yeah, you know, it was a good though, you know black man to black man moment when I Yeah Flex right over the view No, man, it was one of the things I knew I had to do it right, but also I knew I needed to make myself I needed to be able to keep the party going I knew that you know when you're working in radio you live in contract to contract check to check You don't know what the hell is about to happen next your rings could be low and then it can play You know we tired you you could get older so you know, you didn't age that the demographic You know, you might miss a few days of work. They say, you know what? We don't need you no more Cause you didn't come to work. Oh, somebody might be coming for you. They see what you do and they want to come And that was one of the things too I was never one of those kind of people to where I would come in and take your spot if that's what playboy was doing I'ma let you have that playboy. I'ma carve out my own niche in this thing And that's really what you saw when you came over there to the suite It was like, you know what I had to carve out my whole thing like I told somebody the other day I said I said do you think I wanted to have to do all of this I said I had to do it because I had goals and dreams for myself And I knew that my career wasn't fulfilling So I said, all right, sometimes you got to put your money where your mouth is and go ahead and go to work You see what I'm saying? And that's what I winded up doing and it turned out to be one of the best risks that I ever took in my damn life And it's you know, it's continued impossible and you know, it's a blessing to me and others And I'm able to continue to do what I want to do how I want to do it and I have more flexibility You know, I want to be able to talk to who I want to talk to when I want to talk to them Back in the day when I first started radio You had to be on fire To come into the radio station. They was like, you know, if you ain't on fire Then you ain't got no space in the radio station If you were too old You didn't have no space at the radio station because you was too old And for me, I was in I was like, no, that's not gonna work. I said, there's too much content out here for us to be sitting around here You know Keeping folks out of the damn radio station. So I used to just bring everybody in there playboy He was already hot when he came in there because this man already had hits and everything else But it was a lot of different other artists that I would help to break It was a lot of older artists that I would bring in to revive their career Or just to chop it up with them because I knew that they had information So I was in the middle of this industry Trying to figure out what I'm gonna do next. Okay So one of the things was I knew I needed to get some information from some older gentlemen that had already been there and done that Inside of this music industry So that's what caused me to interview a lot of the older artists and rappers and business people and stuff like that Because I was really trying to soak up the information in the game to figure out how should I play this game that I'm in And through a lot of those Interviews I think while a lot of people gravitated to them and they were drawn to them Is because the information that they were able to receive from them might have been life changing It might have been something that might have gave you a heads up on something Or it might have helped you get clarity on the situation that you was trying to figure out And that's what really led me down my path of just interviewing everybody at the same time too because it was like I got to bring these folks in here and it wasn't an easy task Because imagine we're in the middle of a corporation and I'm in here bringing in folks who I feel like I like their music I'm bringing in folks that I grew up listening to I'm bringing in folks that I read it too out in the street They say hey, man, I want to get on the radio. All right. Well, come on And they were like, well, who the hell be I bringing in this thing, man But once the number started to grow, they said whatever you're doing is working So they let me ride like that. And that's all that really matters is the eyeballs and stuff And they don't know what's hot and they don't know what's not They just going off of you know The the conventional way of doing exactly and it's a monkey see monkey do industry at the same time too So a lot of times it might have been the artist that might have came in They weren't hot yet But my my trick of the trade was I would interview every new artist like they were Michael Jackson So I'd be like you the hottest thing and we'll sell that record. We'll sell that movement one because I'm not gonna have you on my platform and that like you ain't So everybody I talked to was a damn But in the same breath somebody would see me talk to them and they'd be like That must be it. Yeah somebody I need to talk to them too. I need to rock with them So it had become contagious at the same time. So we were able to kick start a lot of stuff But then also once the fan base started to grow and the number started to show up behind it It made it a lot easier to break new artists and to help post out and stuff like that because I had the social proof With the numbers coming in at the same time With you having such a heavy hand in media, how important would you say it is for black people to remain in media? Oh, we got to do that. I mean, it's about controlling our own narrative, you know, uh, my boy hot boy turt You know, he has a podcast He has a podcast and uh, you know, he gets crazy when he talks about his life story Oh, he's like be I got to control the narrative on me Because other people to take clips from different interviews and create a whole different narrative about me That ain't true. Yeah. See what I'm saying. So when it comes to controlling our own personal narrative We have to do that. It's the same thing even with the music or anything in media. So We have to control the music that comes out because guess what didn't I say that to you the other day? Yeah I just yeah, yeah, we got to control it because the music is what feeds So, yeah So that's why every time somebody asks me about music I'm gonna say good and mob soul food is my favorite album Because that album is one that fed my soul and saved my life But we have to be in control of that narrative to feed people with the head They're in control of the narrative because if we don't then you'll wind up getting with Somebody don't they don't necessarily care about your well-being. That's right. Okay, because they're thinking about a dollar And it's easy To have a platform. That's all about a dollar because guess what the bullshit is what say That's what sales that shit sales and we get in here. We get the fight in acting the fool That stuff is gonna say You see what I'm saying, but you have to have talent And skill to be able to create real content That's going to control the narrative and push the culture for it at the same time So that's something that you know Everybody needs to sit down and just make sure that we all focus on that when we are creating content as far as The narrative of our people as a whole because if you get something that goes viral You want us to be looking good, you know, you wanted to be helping somebody You wanted to be giving out some information also in controlling the narrative As people the information that we have to give out So if it comes to business Starting our businesses and how to get funding for businesses and stuff like that We need to be able to be in seats to where we can say, hey, man, you go do this You go do that you do this and you do that and that's how you get your money This is how you start your platform. This is how you do all this stuff And it doesn't always have to you ain't got to be no infopreneur to do it You could just be a regular person and say, you know what? I'ma share this information with somebody because it helped me But if you're not in that seat How much stuff have we learned I'ma tell you the interview that really, you know changed my life I was at the radio station working overnight looking crazy as usual And uh, it was a breakfast club interview with dame dad. Yeah. Yeah, and when dame went in there went off But who's your boss? Oh my god I said, I feel I felt both sides I felt where shawlamain and then angela ye was because i'm sitting in the radio station watching it And then I felt what dame dash was coming from speaking as a free man. Yeah So I said, you know what? I got to get something after my last night And that's when I came with high time media was like no I need something that I could get to my kids that they can take a catalog and say, you know what? We got daddy catalog and we're gonna do what we do with it Or we can use daddy facility to launch our businesses and stuff like that and do what we want to do with that as well because uh Even my oldest daughter, I mean she does well with content on tick talking youtube as well too So I mean it's one of those things that it's another way for people to make money Create content and the whole thing is when it comes to creating content and making money. It's about Organics You got to make it organic. You're not gonna make no money not being organic. It's difficult to make the money Okay, so in order to be organic that means somebody's gonna have to see you with 500 Somebody's gonna have to see you do that 250 on that interview that you thought was gonna go crazy And you got to sit there and say, okay, what did I do wrong? I got to figure out this algorithm I got to figure out how to grow this platform so it can start generating money So then once it starts generating the money, then I mean there's a money printer Because everything that comes off the platform is generating money You see what i'm saying? So that's one of the things that you know, I want to preach the folks to at the same time Just don't be scared to look crazy. We all gonna look crazy I love that I be scared to look crazy all the time all the time and yet be like boy, just do you you just got to do it You don't get nowhere if you don't look crazy See I look crazy when I was bringing regular folks into the radio station that one big huge celebrities Folks like I remember the whispers in the back. Who this nigga bringing in here today? Why are you bringing e-folks in here? I'm saying folks will go off to be big ass stars And then you know, it'll be so funny because those same folks will be like, oh, we knew you was gonna be great We love you Me crazy, but I brought them up there It wasn't cute or cool to interview the og's when I started doing no Why nobody want no drink champs back then? No, that's real. Yeah, it wasn't cute or cool to play that stuff on the radio But all I you know what I'm about to do what I do. I know I love this music I know a new generation of folks gonna love this music. I know that this artist is the shit I know that this artist got a good story to tell and we about to put this stuff out here And as people started to see it work, then you started to see something My can see my can do if it worked for him. It's gonna work for me too. Yeah, you see what I'm saying So sometimes you just you can't be scared to leave You got to go ahead and set you put out there and work it on out because I mean leadership A lot of times we ain't born leaders. We just turn in the leaders out of necessity Yeah, survival. You see what I'm saying. So it's like, okay, if I'm gonna have a good career in radio I got to do something that ain't nobody else do And I got to call myself my own lane in here Okay, I can't step on my co-workers toes and get the guests that they getting and then you know I'm gonna do what I do and then once y'all see what I'm doing y'all gonna respect it And I'm gonna respect what y'all got going on But you're gonna look crazy in the beginning you're gonna look crazy That's just all a part of it man, but there ain't nothing wrong with that. I mean here the crazier you look Probably the bigger the better the damn plan is you got real Then there's that Okay No, I was um going back to what you were saying before about how black people have to control our narrative and how we look in the media Um, do you think that white people have too much of their hand and what we have going on? Because one thing I always tell black people is that we have to do a better job of gatekeeping Because gatekeeping is the only way that we're going to preserve whatever we create every time we make something We hand it off way too easy. So do you think that you know, I mean, that's how I feel I feel like white people have way too much of an insight and influence in what we got going on Well, we sitting over here in the black owned studio right now You see what I'm saying I fuck with white people Please but I say that to say We have to be in the business because I mean if it's a business everybody's going to get into it You see what I'm saying? Everybody's going to get into a hell of we like chicken wings I mean ain't nobody mad at the uh, chinese folks for giving us chicken wings and rice every dog on day We gonna start a chicken wing That what I mean, we've been doing We've been finding that the chicken wings came from us somewhere But I say that to say They capitalize and monopolize that whole situation right there So for us, we just got to do business. We have to do business. We have to build those platforms from scratch That's why I talk about building stuff organically. See a lot of folks can't get to the point that they want to get to like they say a big old Redwood tree was once a acorn that held this ground You got to be able to hold your ground through all of the tough times and the rough times So that you will be able to you know service the community how you see fit because nobody's coming to save us Nobody's coming to say Nobody coming to help us and folks are coming to take Folks are definitely coming to take so if they saying okay I can put together this story about this person killing this person and I can make a lot of money off of it They thinking about they bottom line. They ain't thinking about your culture They ain't thinking about what how you feel about how it's going to impact you they thinking okay This person killing this person about to make me a lot of money I'm about to tell this story and I'm about to get paid We have to build our platforms up to a point to where folks can say okay I'ma tune in to what be how I got going on because at least I know I'll be able to get the news Straight no chase and I it'll be something that I could feel good about by the end of the day as well But you've got a lot of people that will come in and take advantage of what's going on, but that's on us That's on us. We got to hold ourselves accountable for what's going on in the culture We got to hold ourselves accountable for the kind of music that we put out We got to hold ourselves accountable for the images that we put out as well So with that being said, I think that it just takes a community We got and it's the business part too because see a lot of times it's for the mighty dollar man Folks to sell out for a dollar real fast You know folks want that money so they're gonna do what it takes to get that money and sometimes you know Carol Blackman used to tell me this back in the day. She said be high All money ain't good money. Yeah, so you can't just be taking money You can't listen to Carol though Carol with the truth Ain't that all Evander Holyfield No, no, no, no, no, they had nothing to do with each other She didn't have a baby by him No, she didn't, she didn't That wasn't her No, uh-uh Who that was? I don't know, I don't know, but I know her son, that ain't about the son I know them folks, they're my family Because that was Evander money, she didn't took his money She took his good money Carol did the morning show at V103 for so many years and made so much damn money and didn't make no sense Still spending that money to this day That was rich She's back in them days, you can do radio and get paid for real Okay, and they still spending some of that money running around And Ramona and the bro and all of them Yo, Ramona, yeah, I mean, there was a lot of radio ledgers that was getting it in Joyce Latel Come on, Joyce Latel, the quiet storm, man, come on I used to love her voice Yeah, yeah, she got one of the greatest voices up I used to jack all I was a little boy Okay, man Oh my god, I know what you're talking about You're talking about the quiet storm Keeping it soft and warm Oh my god But that's just the main thing right there It's about just us taking care of each other We got to take care of each other We can't expect nobody to come and do this That's right You see what I'm saying? This is one of the things I used to do when I worked at the radio station When I would tell young niggas when they come in and try to get a record played They'd be like, hey, B, how I got a record? And I'd say, hey, man, don't bring me none about no killing Just bring me a good record and I'll play it If it's jamming, I'm going to play it for you I ain't charging you nothing If it's jamming, come on in here And we going to run it But don't bring me nothing about no killing, man I ain't playing it Yeah, thank you How do you feel about the current temperature of the industry The music being pumped right now Especially with a lot of these female rappers pushing violence So let's just be real Yeah, I mean, I, you know, see In one half of me, the grown man says, I hate this shit Why they keep on doing that? But then the other half of me remembers When I was growing up listening to music And the stuff I was listening to was about killing and shooting Doing drugs and everything But, but Niggas was, Niggas was studio gangsters When we was coming up See, some of the folks was studio gangsters You gotta remember, Park and Biggs both got killed Yeah, they were playing too much though But Park was a poet though Park was not really a gangster Park was a poet He got pushed into that role Yeah, no, he definitely did But the whole thing is, is that I think that With the new age and the new artists, you know It turned into a business It turned into big business See, the whole thing is now When we start with podcasting right now Podcasting is still in its emphasis stage You might see a lot of folks doing it right now But it's still in the beginning, you know, times of it And people that's doing it Actually have a passion for what's going on So they're like, okay Let me figure out how I can put out the best quality product So I can get people to watch my show organically But once this thing turns into a big business To where, you know, you got big corporations behind it And they can just sit whoever they want to sit in these seats Then it's going to turn into a watered down version of what we have now You're not going to get the same information in the same conversations You're going to get what sells And what's paying the bills Exactly, and what sells and what goes viral is the violence The drugs, the sex, and the murder You see what I'm saying So that's what sells So, you know, a lot of people are going to push that But I think to myself, we still See, you got to be willing to take a pay cut for the culture That's real You got to be willing to take a pay cut for the culture You see what I'm saying I did that for many years It was like, you know what, I ain't worried about getting no money My whole quest is to make the best content that I can make And move the culture forward at the same time I wasn't trying to, you know, do click bait and make money Because somebody then got slapped in the studio at this point in time It was like, no, I want you to say the most thought-provoking Shit I ever heard in my life And let's go viral with that at the same time Or in Jack Case, the funniest shit that I ever heard in my damn life You see what I'm saying Let's showcase talents that make people happy You see what I'm saying Something that's going to move the culture forward at the same time But as well, we stand right now That's what's selling And so you need people to start getting their lumber up And putting their money up behind something that's positive Because at the end of the day, it's about programming It's television programming and radio programming Whatever they put on that radio How many songs have you heard that you were like Man, I don't like this shit But three months later, you know about Damn, they're all of them That's what I'm saying That's what I'm saying They're programming you So we can still use that same power to program Something positive into us too at the same time too So that's when I kind of get angry You know, I remember when Joe Gifted came with that water song And I had heard that my homeboy, Earl Dollar, Cameron and Roe Had hit me up about that song We brought them up, they interviewed them And they did what they did to break that record But I remember I went back there talking to her, Cain And I was like, Cain, this record right here is a positive record It's just about doing better and having things I said, we definitely need to get behind something like this And I mean, that was a record that blew up That didn't hurt nobody and it felt good It made the same noise as in the other record then You see what I'm saying Every record don't got to be something that's going You know, make us look crazy, slander us And demean us at the same time for it to go You can say positive stuff And that's the type of guy Joe is for real though You know, he changed his name from Joe Gutter to Joe Gifted And he didn't pop until he got on that wave And started moving like that Come on, man And I mean, it works, it works You know, that positive, see the whole thing is Yeah, what? You ain't got the jam if you're talking about some bullshit You ain't got the jam But then I'm going to put it to you like this So this is a good way of explaining it If you look at the women that's doing music right now Even though you might not necessarily agree With what they're talking about As far as they deliver is and they're rapping styles And they, they and they've been snapping Okay, Megan going and they're snapping Carter going and they're snapping Mika Minaj going and they're snapping Why? Because they're going into an industry that didn't embrace them So they know in order to be able to make it in this industry You got the jam Now what's scaring me now I'm hearing some females that's putting out some garbage And they ain't even snapping So now that's when it started to get scaring Like, okay now So now y'all just going to come over here And take a break just like the guys did So we got to get the competitiveness back And you know, the arts back into it Man, you know, you had rap artists back in the day These guys were artists Play ball was an artist Let me go ahead and create a dance Let me create a move And let me create something for people to gravitate towards Now, you know, we got a lot of hustlers out here jugging It's like, okay, let's go ahead and put the bag up Let me go ahead and get this money And I'm gonna make this money and I'm gonna kick it And you can't blame nobody for that either But in the same breath We still have to have some artists In there to make it worth watching and listening to Yeah, yeah, you know Yeah And see, that's what I call taking the pay cut for the culture Right there Is I done took plenty of pay cuts from the culture From what somebody then came in and said some shit that I knew Could either get them killed I knew could get them arrested I knew was just slanderous towards somebody else And you know, it was like, no, we ain't gonna put that part out Because that ain't that ain't a good look for you That ain't a good look for me That ain't a good look for the culture all together And that's one of the things that, you know I ain't got no problem doing that I mean, that's what I tell folks We in here record, man Whatever you say If you say some bullshit, it probably ain't gonna make the cutting room flow We ain't gonna put that out Because I mean, we ain't about to, you know, piss folks off We got human beings out here trying to live their damn life Anybody got time for you to be stressing them out with their bullshit And then also folks' lives too They don't know Sometimes you might have a young nigga in there That don't know that they're saying the most fucked up shit That should come out of their damn mind So you as an elder, you have to say, hey, man That shit ain't coming out like that, nigga Nigga, you might even stop because I'm like, nigga, we ain't using that shit, nigga You see what I'm saying? So don't even worry about that And then, you know, folks will call you after the interview Like, hey, man, when you said this, this, and that, take that out I'm like, yeah, no problem Nigga, sometimes, like, nigga, I won't go play that shit any goddamn way There's some bullshit in there Yeah, we ain't about to play that So, I mean, there's been many a times That I done had to cut a lot of stuff out And this stuff that probably would have went viral And went around the world about four, five times It made me plenty money But that means you got to get better at your crap If it's about the money, then you need to be putting out some fire and shit So you can make the money Because the money's out there to be made See, the currency is time and attention People spend time and they pay attention The more attention you get people to pay to you, the more money you're gonna make The more time they spend watching you, the more money you're gonna make And once you understand those two principles right there You'll be able to go on this whole digital world and get over Yeah Do you ever feel like an internal struggle when it comes to pushing out content Like, say for example, it's a mass shooting I know as a content creator, sometimes I don't want to put that out Do you ever feel like, because if you put it out there It kind of breathes life into it a little bit No, that's true So do you have- It does Some shit I just It depends on what's going on at the time If it's a new story that just needs to be broke If George Floyd situation doesn't happen And we got to talk about that, then we're gonna talk about it But then sometimes, you know It was a time when a lot of the folks was dying left and right And it got to the point where I was like, you know what? I ain't talking about this, man I'm not even talking about nobody dying right now Because I don't have it in me to mentally even give that energy Because I'm grieving my damn self So it's like, you know what? I don't even want to talk about this like that And I'll mention it later on But I don't even want to report this right now I thought I was on That's real Yeah, now it's too much It gets to be too much And I mean, sometimes you just gotta say, you know what? Nah, we ain't even going Let's find some good news to talk about Let's find something else to talk about Or we're just going to have to sit this one out Yeah And let this one go ahead and pass over until, you know Something better happens But everything, we ain't reporting on everything that goes on But then you got to think if you're a corporation See, I'm a mom and pop business So I can kind of, you know, I'm hands on with everything But if you're a corporation You got employees that's doing what they're supposed to be doing Every day, when I worked at radio, every day I went to work I had to produce a show and have something to say I can't get on there and say, well, I ain't got nothing to say to y'all today But I'm in this thing You know, so I had to look at the news And if it was newsworthy You know, I would just find the best newsworthy topics That would help and that we can kind of turn it to some kind of educational Situation at the same time too But no, I definitely feel you with that It does become draining, you know Talking about negativity all the time, man And I mean, even though that's what sells We have to just, it's like working out, man We got to work that whole positive muscle out That's right And make that thing strong to get folks used to seeing that But it's gonna take That's the long way The strong way, you know, is keeping it positive And keeping everything up and up And if you're trying to get up through their fans You better go up through there with some controversy Come on now Those are just the facts You see what I'm saying, I hate it to be the case But if you're trying to grow your platform And you're trying to get up with their fans Controversy will get you there I don't want to do it, bro Like I'm not gonna do it I'll take this long road and it's It's broke, it's lonely But I can't, I don't want to I can't contribute to that As an elder, you know And trying to, like you said Make the game progress and stuff like that And if the show don't ever get off And whatnot, I can sleep better Exactly That's one of the main things right there I love being able to wake up in the morning And be like, you know what? Yeah I ain't done nothing wrong I ain't no fucking it Come on I'm not a fucking it Come on And that's real It's real That's literally how you feel Yeah Thank God I went in there and just kept it real Thank God I didn't say no bullshit Okay, I'ma tell you how I did that with the whole COVID thing I knew I couldn't go out and use my voice and say Hey, you don't take it I wasn't gonna do that because I didn't know How I felt about it all together So I had to represent both sides of it I had some people that called, uh, said take it And then I brought Riza Islam in there And you know, he wasn't going for that You see what I'm saying? So I had to use my platform in a way to where we could still get the other side of it out So people could still make an informed decision Outside of me telling folks what the hell's going on So that's how you use the platform It's like, okay, you know what? I got the This brother's talking about a different aspect of this That a lot of people ain't talking about right now Because at that time, if you didn't get your damn shot, you was a fool But then there was another, you know, speck of people that would say If you do get a shot, you are a fool So we had to represent both sides of that conversation So that people could make an informed decision for themselves I know for me, I use personally my discernment Like if I don't feel right about it, I'm just not going to do it Because like Jack and Bia said, I got to be able to sleep with myself at night So like that mass shooting that happened in Maine I could not post about it because I just felt like But the Israel thing that was going on the Palestinians That was something I felt personally So I use my discernment because at the end of the day, it's our platform And it's essentially who we are So I go by my discernment If it don't feel right, I can't do it and I'm willing to take that L For me, it's all it's always about like, what am I? What's my mission? Like when you're putting out content, you're doing it for a reason So for me, my content is very much black girl centered I'm not going to put out anything that's not going to be A positive light for black women So it's always me just going back to my mission Like, okay, is this what is going to push black women forward? Is this what's going to push black people forward? Period So it's always about just like reminding yourself about why you're doing it Because we are doing it for a reason And you got to go back to your purpose like every single time Because that's really how you stay true to yourself You know, and stay true to your content What you said about that purpose too I mean, that's a leading force and factor In everything that I do as well You know what you have for You know what you have You see what I'm saying You know, I knew I was here to give To be a vessel for folks to have a voice to say what the hell they need to say So I knew it wasn't about me I wasn't in the game to be a star or for it For me to get my name out there It was like I'm here to amplify other folks voices And I realized that that was just the purpose that I had It wasn't that it's something that I kind of fell into But it was a case of I looked up and I looked at my own situation When I was trying to come up and I realized I was catching hell That was like, I'm trying to amount to some shit But ain't nobody helping me Ain't nobody showing me how to do nothing And folks is kind of I feel like they're kind of stopping me from doing what the hell I want to do And I said, you know what, from the inside out I'm gonna break this chain I'm gonna break this chain So guess what, I'm gonna help everybody that come around me You holler at me, you're gonna get on this damn radio station And that, you know, ain't nobody got time for that either Because you know, that can be You know, why this a rogue in here doing whatever the hell He want to do in a little bit of this cooperation I'm gonna use your radio station to get these folks voice That you might not necessarily want on the radio at that time I will buck in the system Yeah, yeah Now I will buck in the system and then once I got good at it See, I had to get good at it And once I got good at it, you know, folks start to say, you know You're kind of good at it So we just gonna let you go ahead and do what you do But that's the other part too Ain't nobody gonna give you permission to be great Yeah Don't nobody give you permission to be great You got to go out there and do that shit You got to take that shit Ain't nobody gonna say, amen, I see something in you You know what, I'm gonna give you everything They're gonna say the opposite Nigga, they're gonna be like, hell no Not, that's what exactly Yeah, yeah That's why I tell ya folks, for me when I was coming up Every time I went to the powers that be To try to get a promotion or to try to elevate They'll be like, no, not you Everybody here but you, no, not you No, like, now you know what y'all niggas is wrong At some point I was like, you know what I was a popular and nigga growing up I always had a look flavor And y'all don't see it in this thing I said, okay, then I could show y'all But then I could tell y'all They ain't gonna continue to keep on trying to tell y'all Who I am I'ma just have to show y'all And that's what I was able to do But you know, that's nothing too When it comes to this content And that's just for anybody that's watching too You know, as you do something a hundred times You're gonna get good at it Come on now You see what I'm saying So a lot of times, you know When you starting off trying to build that platform And you're like, man, I want this bitch to blow up It ain't blowing up fast enough That because you need to work out your goddamn kinks, nigga You see what I'm saying You gotta work them kinks out Man, you don't want everybody to see y'all Y'all fucking up a damn interviewer Just you see what I'm saying You're here stinking the damn place up You don't know that you're stinking it up But after you do it a hundred times You're gonna be like, oh no I want that good when I saw it Thank God I was able to get those reps in So now that I am hot I know how to handle myself in any situation You see what I'm saying You gotta watch yourself Hey, bruh That should be pissing me off When I find out people don't watch themselves and everything And they wonder why they garbage on the mic Yeah You gotta, you have to watch and edit yourself And it's the same way in comedy too And what not You know, you gotta record yourself and look at what you did wrong Okay, they don't laugh at this Okay, that's why I posted it Okay, let me take that line out Put this in Okay, I had went too far when I said it Oh, let me look Okay, I see I offended her when I said this I offended him And yeah, I don't want to make nobody feel that way You have to look at yourself You know what I'm saying Definitely be self-aware with this shit And see, I also gotta give you your flowers too, though, Jack Because I said all the damn time And I'ma just say it again on his damn show You know, he was one of my inspirations to get started I was sitting down here looking crazy But I'm watching This is Fifth of a Jack Thriller Every damn time this nigga's dropping And he was really the pioneer of this shit that you see now Nobody else was doing it Yeah Yeah That's true Yeah Yeah Yeah Yeah Yeah, no, that's real That's real I remember when I got the call from Jack I'm like, man, this nigga Jack Thriller on my damn phone I been watching I said, Jack, I watch all your shit, nigga You see what I'm saying Man, thank you, bro No, that was just real Because I mean YouTube and just digital content at that time It was really non-existent It didn't exist, yeah Come on So this man was over here interviewing folks You know, my favorite One of my favorite ones Was to go in with Frank Alexander, man Oh, wow With all of this Tupac stuff going on right now, man I mean, how do you feel about that? When you thinking, I dare to solve the case myself Hey, bro, I know what happened for real Frank told me before he died He died two weeks after I did that interview with him Wow My joy Two weeks after I did the interview with him I felt it was a very eerie feeling You know what I'm saying? Interviewing this guy Because I had seen all of his documentaries And you know what I'm saying? Talking about Pop for years And the DVDs And all that shit and whatnot And then, you know, he came to my hotel With his crew and everything And you know, he was so deep too He had like eight goons with him and shit And I didn't understand that I didn't get it But you know, two weeks later When he died of supposedly a suicide Supposed to be You know, everything that he said It sounded completely different And I was like, oh, shit So maybe this wasn't no conspiracy theories and shit Oh, shit, all this shit Well, he was saying, it's fucking for real Yeah, and you know, I got calls from a Phoenix accord And all kind of different people That was connected to the whole Tupac court situation Juk, Knight called me one night Scared the shit out of me I got under my bed I was like, where are you? Oh, you in LA Oh, okay Where you at? Shit, I'm in LA too What do you want? Yeah, but yeah, he told me, you know, I'm saying That a bunch of like different things that, you know I don't even feel comfortable you're repeating that Oh my god Yeah, I don't Yeah, I don't do it Yeah, this shit To the bankrupt of the culture Yeah, I'm gonna let D motherfucker finish the over This shit is over today Yeah, it was like That's another thing too I don't solve no crimes I ain't solved no crimes This too Because damn it, everybody dead Exactly Everybody dead Like, Phoenix was asking me Like, what was he saying? What kind of conspiracy theories? He wasn't saying shit I don't know How did you get my number, Phoenix? Damn What the fuck? Yeah, and so, you know what I'm saying? It was, but I'm glad the God chose me Yeah To do that It was a four-part series too I'm the first person to do To break interview up and make it Different parts Thanks You know what I'm saying? I don't get no credit for that But I didn't know what I was doing at the time either I had no idea Trailblazer Yeah, yeah, yeah, that was crazy Come on Yeah, man, thanks, man, Beehive I sure appreciate you saying that on my trailblazer Because I mean that shit was really inspiring for me Yeah, yeah I mean the bottom line is I be a goddamn lie If I say I did what I did Not thinking about what he was doing before I did it You see what I'm saying? So, you know, I might have inspired a few folks that came out to me But I will always say it 100% Nigga Jack Thriller's what inspired me to do what I was doing And then, you know, Trent Sutter Sense He was the one that gave me the game See, Sense was like Beehive started doing interviews At that time I was on the radio at 2 a.m. in the morning From 2 to damn 5 a.m. That was as good as it was getting for me Because they would not give me no damn meantime So I remember saying, I said, man, Sense, man No, nobody goddamn want to hear me at 2 o'clock in the morning He said, Nigga, you better start doing some damn interviews I said, okay, and I started doing them But watching Jack said, you know what? I need a camera in this motherfucker I don't need to be just doing the interviews I need to I got to go digital with this thing at the same time Because I mean that audio With radio The show died a second you get out there Yeah You see what I'm saying? We could have had the greatest interview ever today on the air But if there was no audio recorder No camera recording that Then that shit died The second job got out the damn end That's real So what niggas didn't know I was doing I was like, no, but y'all Y'all don't know what I'm doing now But when the 50 years of hip hop come And I started showing y'all niggas what I did Then you can be like, oh, now I realize what he was doing I remember telling that I said, damn I'm in here documenting history I said, everybody else in here fucking around I said, nigga, I'm in here documenting history Because I said this stuff that we got going on in here Is historical The only thing that hurts though When you document so much stuff Similar to that Frank situation A lot of the folks that was in that production Rule with us, Playboy A lot of them ain't here today You see what I'm saying? The people that I started with Ain't even here today They didn't get to jail Man, that's the part that's depressing about it all You see what I'm saying? Because when you thinking, okay I'm going down my memories museum I'm thinking, okay, yeah, I remember that boy, Playboy He was just a young nigga coming in here Man, dancing, doing this thing That was a beautiful thing Good to see him still doing well right now But then I'm thinking about bankroll Then I'm thinking about trouble Then I'm thinking about takeoff Then I'm thinking about Nipsey Then I'm thinking about young greatness You see what I'm saying? I'm thinking about all of these folks that came in there I'm thinking about Marlowe I'm thinking about all these folks Don't boy, rah, rah, man I mean, I'm thinking about all of these people That came in here that had dreams Civil of the mines And then, you know, they went out there passing Don't be You see what I'm saying? I mean, a lot of folks just Slim Duncan, man Slim Duncan, you know And that's what hurts You know, having to do this and create that content Man, are you seeing folks dying? It's like, man, I was just talking to Shawty Or I was planning on bringing Shawty back in here Or when I get this week That would have been somebody that I would have made Show came down at a hollack Man, you see what I'm saying? Because it's like, that's my partner right there And I mean, that is heartbreaking to see that And then also, you know, what people don't realize Happened is We lost the whole damn generation of rappers Yes We lost a whole generation Everybody that our name is supposed to be going strong right now Carrying this thing on And then when you look up and they say We ain't had a number one hit all year That's because between prison and the graveyard We lost a whole generation The whole generation And nobody wants to say nothing about that And that's what's starting to piss me off too Because I'm bringing it up in interviews I'm trying to mention it to people Because if we don't say nothing about it It's going to keep happening See, that's the thing about it too You damn show snap with that The narrative controller You know, folks might want the narrative to seem As though we still thrive it No, niggas is dead Niggas is in jail We ain't thriving when folks is in the ground And behind walls, how is that thriving? Shit is fucked up We got to change that And we got to create more opportunities And we got to show people how to do it right So that they can stay alive So that they can thrive And they can be an asset to another generation Coming after them And that's one of the things that we really Need to be working on Just in this city right now Is us working towards Making sure the next group of folks The next group of artists Know how to stay alive How to survive the game How to make the money How to keep the money And how to pass it on That's the issue that we have Between, you know, our generations Is that the young folks don't fuck with the old folks Why don't they fuck with the old folks? Because when I was young Trying to get into the game You little boy at me You say, sit down, little nigga, I ain't fucking with you And you wouldn't let me in the game to play with you Then you start to get older But now I'm growing organically with my peers And since you didn't let me play with you I'm gonna say, what, nigga, you old Take your old ass over there Don't come over here with me and my people Because you wouldn't let me play with you and your people So you take your old ass over there And I'm gonna be over here with my people And now I'm looking at you, I'm old And I'm like, well, these niggas ain't fucking with us Because they, well, nigga, when he was trying to come up Did you help him up? People remember that kind of stuff It's the community that we got to bring to the game That will allow everybody to be successful So even with podcasters I need to see as many podcasters as possible I tell, when I was at Clark, I would tell my students I said in the future It's gonna be more podcasters than rappers And they were all looking at me like I'm crazy And now we're starting to see There's a lot more podcasters coming out of nowhere There's a lot more But it's gonna be just If you can have a hundred rappers You can have a hundred podcasters But it's the same thing You see what I'm saying? They just ain't got no music playing at the same time But they get the same message That you'll get through some damn music Niggas is still feeling good After watching that stuff and stuff like that But as a community We got to let the next generation know that Hey, man, we got to hand them the torch And we ain't ain't got to hand them the torch Niggas just like they torch You ain't gotta give them your You say, hey nigga, here go a little fire Now Ron, take off dupe there, you got the dupe Yeah, you absolutely correct, bro Absolutely Forgive me for getting on the tangent Because sometimes I get No, no, no, no, no Because I'm curious with you speaking that way How do you feel about the generation now? Because they don't really want to hear Like the new generation of kids It's a little bit harder to deposit into them Than it was before They're being raised by technology So how do we get into a space Where we can even, you know, talk to them? These kids got to know that it's money To be made The money is what's driving their ass Is when I was teaching I would make sure that them students would see How to make the money You see what I'm saying? It's one thing to create the content But it's nothing to know how to actually monetize your content And once the students learn Once you smell that blood You taste that blood And you realize, oh, what's the money for me Doing my goddamn thing? Then you gonna go all the way to fuck in But the issue is they got barriers to monetization So you have to grow your stuff organically So that you can break those barriers And start to monetize how you need to monetize But with the students and with the kids And the next generation They just got to see the success They got to see the money They got to see the money They got to see the money We got to let these folks know that Amen, it's the money to be made And see, that's another issue with the game You know, folks will figure out how to make the money And they'll be done up They won't say a damn thing They're like, they ain't done a damn thing They ain't made no money They don't know how they made the money They don't even know where the money coming from And then folks sitting around there looking crazy as hell Because they're like, nigga, where the fuck the money at? Nigga, tell somebody where the fuck the money at Yeah And that's what my thing is You see what I'm saying? And so by me being in certain rooms And asking those questions And getting told, nigga, we don't know where the money's at Nigga, I had to figure out how to do it And my answer to that is building an organic fan base The consumer, the people that's watching And time and attention is the currency I ain't got to get no money out your pocket I just need you to watch me, man I just need you to watch me And the more eyes you get on your damn self The more money you're gonna make Peer-point-blank That's how it goes But if you sitting over here cheating yourself And you say, okay, I'm gonna put 100,000 views on this And only 50 motherfuckers really watched it You ain't made no money You out the money It cost you to buy the damn view Now you done did that 10 times in a row You ain't made no money You out the money Don't nobody even give a damn A few folks said, ooh and ah But ain't shit worth So now that's why you got a lot of stuff that don't last that long It might last a year Because they'll run out of the money But you got to be willing to take it slow You got to be willing to grow You got me here And if we plan to see the day we ain't eating that apple tomorrow Nigga, that shit got to grow So that's the main thing is just letting folks know that it's okay It's okay to look crazy It's okay to start off slow And see that was my thing See I started off so goddamn early The interview with that nigga right there was back in 2011 sir So by the time niggas figured out what the fuck was going on Nigga, I had the game I had about nine years of fucking around until I figured out I tweaked every possible organic tweak I could goddamn tweak until I figured that shit out And once I figured it out I was like, okay, it's time to teach it Went over there to Clark and taught it You see what I'm saying And then anybody that come to the office I'm gonna teach them if they ask me Nigga, Jack know I done sat down with Jack I'm like, Jack, this what the hell is going on Nigga, this how you do it Nigga, this what you need to be doing Because that information ain't gonna hurt nobody Jack making somebody ain't gonna stop me From making some goddamn money If anything is gonna empower Jack to empower me And guess what if Jack is empowered and he don't Empower me with his Soviet That was my blessing to you, nigga And that's what you're gonna get But nigga, we ain't doing this shit every goddamn day You see what I'm saying So I mean, we gotta be selfless too We can't be so selfish to where we can't help no damn But the niggas need help out here That's right And we got to take it upon ourselves to help other folks That's right Because that's really That's how I built the whole damn platform It was based off of service It was like I knew that artists didn't have money for promo I knew that artists might have been relegated They sending our OGs off the pasture to die Yeah You see what I'm saying Yeah, nigga, we did what we did And then don't get it messed up too Some of the artists they blew up and they acted the ass The whole damn time it did When they ran was over They were like, oh no, nigga, we ain't letting you back in here Because nigga, when you wasn't here, you was a bitch That's right You see what I'm saying So that was the whole thing And then folks got a chance to grow up And they realized, damn, I played that all wrong The first go round So let me come back in here and play it right again But somebody had to be there To give folks the opportunity to rectify their wrongs They had to be there to give folks the opportunity to work They damn kinks out Had to be there to give folks the opportunity to grow And that was one of my main things But in doing so I was able to grow me a fan base at the same time too And that allowed me to be successful But it was organic So by being organic Once you get real people tuned in here You know, when it comes to digital content Whether it be TikTok, YouTube or anything If they paying you to put up content Every time you drop, that's money into the bank You see what I'm saying? So, nigga, some shit might give you A hundred thousand Some shit might give you five dollars Some shit might not give you nothing But if you're gonna get something You're gonna get at least 50 cent or something But some shit go crazy, some shit don't You see what I'm saying? But at the end of the day, nigga, it's all going into the same piggy bank So with that being said By the end of it, you're gonna be good Because you just collect the cash If you're doing it organically And you ain't worried about what it looked like If you're worried about what it looked like Then guess what? The money that's coming in gonna be going right back out Because you put it on marketing and promotion And there ain't nothing wrong with marketing and promotion You do need to do that But if your business model don't have Ain't generated enough money for that shit Then, nigga, you don't need to be worried about marketing You need to be guerrilla marketing and promoting You see what I'm saying? That's right It's a hand-to-hand combat You need to be texting that link out, nigga Yeah You need to be tweening that link out You need to be DMing that link out That's right You see what I'm saying? And you got to make sure that your captions and your thumbnails are good So folks, I want to click on it One hundred percent Ain't nobody clicking on be hijacked through the part one You see what I'm saying? That ain't gonna work You see what I'm saying? But if they say Jack Thrillard recalls got damn Frank Before he died talking to him with be hijacked Then they were like, wait a minute, nigga We searching Tupac right now That's a hacky word You ain't livid right now Jack Thrillard recalls talking to Frank Alexander Before he died with be hijacked Then they were like, shit, let me see what the fuck They talking about nigga Because I'm trying to figure out What's going on So the captions is what really makes the money And the reason why you break it up into segments and stuff like that Is because when you talk about attention and time Folks is paying attention and they spending time So folks might be like, you know what I love be hijacked That nigga got a good ass show But do you love me enough to spend an hour with me every day? I think you love me enough to spend five minutes with me though All I need you to do is look at me for five minutes Maybe even three minutes I could probably get 50,000 folks to look at me every day For goddamn five minutes I might only be able to get maybe five to 10,000 Look at me for an hour every day If that But I could dare show get 50 to 100,000 motherfuckers to come in and say Nigga, I'll give you five minutes But that five minutes is money in the bank Now that ain't cost you nothing That ain't hurt you That ain't made you do nothing You were sitting over there waiting to go into the goddamn bank You in line at the bank, nigga You just went on ahead and caught that right quick And then guess what you like So you shared it with somebody else And that's how the money gets made But that's the whole theory behind it All of that And folks ain't sharing that You just see it You be like Why that nigga bring that shit up in all of them goddamn clips Because first of all, nigga ain't gonna watch the whole damn thing Really? There ain't got time for that Nigga got five minutes to spend with you And they'll pay attention for that five minutes How you gonna describe an hour-long podcast In a hundred characters But you can describe a five-minute clip In a hundred characters You see what I'm saying? And that's the science behind it all You know, when it just comes to just the actual technique To being able to drop the content And make sure that it'll have a better chance of going viral than normal Because if you do it based off a generic caption of just saying You know, behind here talking that shit Then you know, you gonna get my fan base Of niggas that might be 30 niggas that come here and say nigga How far would be I love that nigga? But then if you say something, you know, that's Compelling, you gonna get that fan base to come in there And everybody that's looking for that information So you attach yourself to the trending topics What's going on at that day and time And then also, sometimes you just gotta tell a good ass story Have a good ass conversation Like I was just telling Jack earlier I dropped some shit on TikTok with Jack The other day when he was telling the front ass story And I mean, that shit If it wasn't so, I should have cleaned it up before I dropped it Because it was bogey than a motherfucker But that bitch went viral It hit like 30,000 views in an hour I upload that motherfucker like, oh, shit Let go, let go, let go, let go And then they said, nigga, this got them content as mean as hell I said, okay, okay But I say that to say You get a nigga with some real talent in there Talking that goddamn shit, man Saying something that's gonna really be thought provoking And that's really gonna help somebody out It'll go viral Don't be scared, man Just don't be scared to make quality good content Don't be scared to help nobody Don't be scared to show no damn love Don't be scared to share your platform And we ain't got to be in goddamn competition With each other all the damn time And fuck that competition Let's goddamn get it together Because guess what, like what she was just saying earlier You wonder why we don't have control of it Because nigga, we can control it all together That's right But I see all y'all niggas in here working together I mean, this is the Y'all niggas is the comedy Wu-Tang clan, man What the fuck? The comedy dungeon family It don't get no better than that You get a whole bunch of folks coming together Aggregating their fan bases and shit like that Who's gonna stop that? Folks got to come in, they got to respect it And then it's just something from the outside looking in That people can admire And they'll say, you know what? It look like they working together Why can't we work together, fellas? I see them niggas over there, they getting it So why can't we do what they do and get it too? No, because I want to be the NNG I got this, got to be about me It's all about me now, nigga Let's work together and let's make this shit big And let's get them all winning together Because it's another money for everybody Once the shit get to popping You gonna see the money flowing in there But that's the main thing Comradery, cooperation And just working together We can just work together That's really my main speech and spiel And then also have a little faith behind it all too Because, nigga, when you go in You say, all right, I ain't getting no damn jab And you say, I'm about to throw all my damn corporate jobs To the damn win Yo, I better have some goddamn faith You better have some goddamn faith Yeah Because shit about to get real It's about to get real Shit about to get real And you're gonna have to feel operative Yeah Oh, yeah, you better get real authentic You better get real genuine You better get so organic out there You better get organic and sell it This boy is about to change Niggas Niggas And that's the damn show, true wheeze It's about to get glued to free Hey, I hope y'all read And that's where the greatness happens And that's where the mud is made And that's when you realize that God is real too Because sometimes I gave you the game on the technique But I seen folks do the same thing I do And it didn't work for them 100%, bro I seen folks start with me and they didn't finish with me So I mean, that's where the grace got to step in Because I seen folks do bigger interviews to me Niggas, they didn't last longer than me Come on, come on You see what I'm saying Come on, come on, man And so that's the main thing So you got to give God the grace too at the same time You better believe it's something that's going to show up Something's got to show up Because it's going to be something that you ain't going to have no answer for Amen You're going to find yourself in a situation to where Niggas, there's nothing humanly possible That you can do to defend yourself, protect yourself or help yourself Amen And God is going to jump in and say, all right, here you go Now you know I'm real again So you got to understand that part too Because that's going to be part of the journey And that's just going to happen over and over and over again Until you realize that, okay, it ain't me no more Amen, exactly You see what I'm saying Once you take yourself out of it You'll start to be a lot more successful this way, too Amen Forgive me Y'all know I- That's a good point I love to hear it I love it Yup And here we go to church Thank you Shoot Thank you Thank you Come on Thank you, Jack Thank you Thank you for letting me get my shit on my damn chest No, thank you Thank you This ain't gonna be the last time you come back here We gonna keep on passing the ball back for me Exactly Now, I need to get you over there with me and Wickman Hey, I got to shout out my podcast partners If you don't mind Wickman What's happening? Get on mafia Going crazy Break the bank with C-Lo He just dropped that Well, they getting ready to drop that single They just shot the video to that at the bank the other day That's going crazy My other podcast partner, Tert from the Hot Boys Man, I mean still on fire He got a new single out going crazy He just shot the video for that as well Yeah He about to drop that All of that stuff probably might be out by the time the show drop But them boys is going crazy I mean, Jody Breeze What up, though? Choke, no joke My New York partner that I love to cuss out every day You know, Tomb Everybody that come in appreciate everybody rocking with me the long way And man, we gonna keep this party going in this thing, Jack There it is, man Y'all give it up for Beehive Let's take a picture Thank you Thank you Thank you Yay That was so dope