 Welcome back to the What Happens When series. Today, what happens when you make up your prices? Now listen, pricing your work is hard, right? It challenges your confidence and belief in yourself and ultimately could be quite terrifying. Or just go against your creative values altogether. Which is why having a clear formula to follow for pricing your work will give you a calm, logical system to use every single time you need to price anything. Rather than making it up as you go along, feeling a bit unsure, not really quite knowing what to do and not feeling confident of course standing by those prices. So if you just go with the flow and make up your prices you could over-price or under-price dramatically your artwork or art services. You could end up with work inconsistently priced and ultimately is just really confusing for your customers. You could have not considered your target audience at all in your prices. You could feel super uneasy in a sales conversation and then not be able to close on that sale. You could be second guessing the pricing and then making changes all the time. Then ultimately run at a loss in your art business. So how are you going to avoid this? Use one process and stick to it. Now I have my six-step formula for pricing your artwork or art services. I call it the fool-proof formula because it takes everything into account and works no matter what you're selling, art products or art services, which ends up giving me 100% confidence and conviction with my prices. So why not catch my upcoming live masterclass, the fool-proof formula for pricing your artwork if you want to get that formula for yourself? Of course, I also share this over in my Art Business Academy membership, along with a lot more tools and templates and art-based trainings. If you're looking for more resources to help you build that dream art business. Thank you so much for watching this super cute little video, What Happens When? Hope you've loved this one. Look out for the next one.