 think values are cheap but I think culture is expensive it costs us nothing to say we value this in our business organization church whatever it is these that are values but it will cost you a lot to make those values the behavior or the culture in your organization maybe years ago flying with British Airways around the world and been so unhappy with the service but when I googled their branding their values were we exist to fly and to serve my experience of their culture was they existed to do one of those two things and it wasn't the second my rebranding of Virgin as a user as an experience of their culture would be we exist to fly and to be rude to fly and to ignore and be unhelpful because that's what I felt and many felt about the British Airways staff culture contrast that with Virgin when I flew Virgin I always experienced a sense of excellence customer service and I to detail playfulness never been in a virgin lounge in Australia business lounge and the Wi-Fi password for the day was joyful go to a BA business lounge and the passwords are Budapest Las Vegas Romania names of cities geographic but in that lounge in Virgin the word joyful was deliberately chosen because that word carried the culture of Virgin even to the degree of it being a president in a password and that day in the lounge people were saying the word joyful type in the word joyful saying to each other what's the password is joyful how do you spell it one L or two and there was a word in our vocabulary that day created by cultural engineering that brought us into the cultural bubble of Virgin in a way that we would never experience in our day who would use the word joyful in their day especially in a busy you know traveling experience servant leaders are more bothered about culture than they are about values they don't want to be leading anything where there's a gap between we believe we value this but that's not what they deliver join me on the 30th of November at the servant leader mastermind I'm gonna show you how to not let that happen in your business organization church because we are looking for cultural matches cultural good experiences when I interested anymore in places that have values that they state but they are not delivering in their culture I'll see you there it's going to be great cheers