 I'm Shri Paravimba for SID and I'm very pleased to introduce Mike Mabey, who is Chief Technology Officer for QuarkLogic. Mike, welcome to SID. Hi Shri, thank you very much. And I very much like to speak to you about this unique product that you have. And I try to get an idea as to what kind of markets you're targeting. Why is this product special? And obviously we know the benefits of electronic paper. But tell me what is the fundamental problem we're trying to solve in the marketplace with this product? So this is the Quilla World's Largest Connected E-Writer. It is finally a real true replacement for a flip chart and a whiteboard. The walk up and use features of this thing make it very useful for anybody to just walk up. You don't need to have any kind of education or knowledge of how to use it. You can just walk up and start writing on it right away. Everything you do is saved automatically. It has intuitive touch features that allow you to say select what you've written, move it around. It feels like writing on paper. It's a true replacement for a flip chart and whiteboard. If you're going to replace an ink technology with digital technology, you need to do it with digital ink. And that's what this does. It's because of the wonderful technology that's lying behind this. The largest e-ink display of this size or of this type in the world allows us to run an extremely low power. So low power you can pick it up and run it on battery for like 16 hours or so. But it is digital. So you can take your information with you. You can write stuff on here and it's automatically saved. You can go into another room, use another one of our Quillas, bring up the information that you have and it goes with you. So you never have to worry about someone coming and erasing your information and not being able to get it back again. So this type of a product, when I look at this and I think of companies, either very successful well-established companies that started their whole business by writing a plan on a whiteboard, versus companies today, startup companies are probably writing their plan, their ideas, their wishes, their dreams on something. And there's no easy way of capturing that. There's no easy way to share that. There's no easy way to collaborate. Is that sort of the core aspect of a problem, sort of the whole idea, the idea of ideation that you are converting into an electronic format and making it user-friendly? Is that sort of a decent description? Yes, that's exactly what we're trying to do. We're trying to capture the brainstorming step. So the whole point of this is that you're able to just go up, use it immediately for whatever kind of brainstorming that you want to do. You can continue like doing flowcharts, doing agendas, however you would normally use a flipchart or a whiteboard. That information that is typically done during meetings will get lost. People may take a picture on their phone, they may lose it. But in this case, using this kind of digital technology, it's always retained. You can always get it back again. And you can collaborate live on real time? Yes, absolutely. Very good point. That's right. So while this is a wonderful collaboration tool for people standing around it, it's also a great collaboration tool for people who are remote as well too. And when you say remote, does it have to be in the same building or can it be in a different city? It could be anywhere. So these devices connect up through our central software as a service offering. And it allows you to connect, say, someone who is in Toronto and someone else is in New York. Whatever one person is doing in this brainstorming session, the other people can see just as effectively and can write on there and contribute as well to something new. So the product was sort of initially announced at CES and you're here at SID with the demo. What has the response been in the marketplace for the product? It's been tremendous. There's been a huge amount of interest from this. We've got interest from a number of different market verticals and it seems like everybody is very interested in getting a flip chart or a whiteboard, which is actually fantastic. So while we've been showing it and kind of pre-announcing and getting the interest, we actually haven't been selling it yet. We're going to start doing that inside of a couple of months and we've got a huge amount of interest. We're looking forward to actually getting this into a lot of people's hands very soon. So there are products that attempted to do something similar using LCD and most of them I thought were somewhat complicated to use. How easy is it to use this product? Well, it literally is. What we say is it's walk up in use. It has some very complex modes of where you can be sharing information as we're talking about remotely, but in even its most complex mode, you can always walk up, use it with a pen, just draw on it, and you can just erase with the back of the pen. So that is the very simplest thing. Then what we've done is we've created a number of menus that are kind of on the outside that can be discovered and allow you to do things like change pen color, create content, change your workbook, that sort of thing, but you don't need any of those. On a very simple basis, it's as easy to use as a flip chart and whiteboard. Now there have been many attempts to do interactive technologies inside board rooms and meeting rooms and such. And as a general use or a general case, they're not normally used because they're too complex to start up and to get you in. Here to get going on it, you just pick up the pen and you start drawing. And you start writing. So it feels like writing on paper. May I try? Absolutely. And since we are at Display Week, we will see if you can say. Thank you. There is that feel of, there's a little bit of scratch kind of feeling that you get from the pen that, you know, it's not smooth surface. There is some roughness that wasn't deliberately done. Absolutely was deliberately done. So this is not a glass surface. This is a surface that's been married to the Nibb on this to give you a feeling, a friction feeling that you would get as, as close as we can get with pen on paper or paper. So if we want to take this outdoors, let's say, because obviously we are at the Display Week show. The show has actually ended, so people are tearing things down. So imagine we wanted to continue the conversation and we can pick it up. How heavy is this device? It's about 22 pounds. With the batteries? And it's got battery backup. It does. And if you take it outdoors, it will look good outdoors. It's a reflector display, right? Absolutely. Works better outdoors than anywhere. And how long will the battery last? 16 hours. Non-stop use. That's a lot of time for the device. Extremely low power device. Going away from the hardware, what are some unique features that you've incorporated in the product that you think are quite revolutionary? So for an e-writer, e-writers typically, because they're extremely low power, they also tend to use low power processors. In our case, we actually have a very good mix of quite powerful processor with very low power at the same time. So we're able to do some tricks that allow us, because of the extra power, we can do this networking, we can do this continuous updates, and we allow this sharing to be automatically built into the device itself. So the extra power that comes with this device, in addition to the very low power use, is I think a huge boon for it. And the other thing, of course, is the display technology married with our automatic differentiation in the touch technology. So we can tell the difference between the pen, and say a finger, and say two fingers for moving things around, and say the eraser on the back. You don't need to invoke any UI to bring about these different things. You just automatically do it. Another kind of revolutionary thing that we've put into the product. It'll be really cool if I were using this device, and I went away for a while when I come back. Is there a way for it to recognize me, and make sure that I don't see your stuff, and I only see my stuff? Absolutely. You can have the data travel with you. So it is persistent data. If you were to walk away and just use it as the whiteboard, using its own local data, you can leave it there, or you can delete it as you wish. It will stay around. If, however, you log yourself in, and there's a number of ways that you can log yourself in, the data will travel with you and is associated with you. So when you log out, it goes back to whatever it was showing before, and your data is now safe. And then the next quill you log into wherever, you're able to access that information. You can also use a USB key, data key on there, and then keep the data on the data key when you walk away. It goes with you as well. So you can either have the security or the persistence, or both. Cool. So what's the next step for you? Where are you guys going to demo this product again? Are you going to be at other shows? Absolutely. So we're going to be in Infocom, down in Orlando in mid-June, and we're going to be, again, showing this thing and be able to take pre-orders. We're looking forward to doing that. Wonderful. Well, thank you so much for being at SID. As a member of SID, I really appreciate you coming out and demoing the product and taking all the time. And even though the show has ended, you're still here supporting. Thank you so much for everything. And good luck to you. Thank you very much. And thank you very much for...