 Are you a real estate agent? Then this SEO guide is for you. The National Association of Realtors suggests that over 90% of buyers start their real estate search online. Because of this, your real estate SEO and marketing strategy is a top priority. Step 1, undertake detailed keyword research. Keyword competition in real estate is extremely high. And, everyone is competing for a similar set of keyword combinations. Therefore, your most important keyword research should be for long tail terms instead of phrases like home for sale. Instead, target longer tail keywords with lower competition but a high conversion rate. Step 2, keep your URLs clean. If you work in multiple locations, decide on your URL structure before you build your site. This is crucial. Your URL structure and its keywords will accumulate over time, boosting your search position or creating Google's confusion. A confused URL structure looks like this, Idaho Homes and Seattle Houses. Idaho real estate for sale is an example of good URL architecture. Step 3, maintain natural link structures. You want to make it easy for people to navigate your site because Google favors clear and natural internal link structures, menus and navigation. Step 4, develop systematic backlink profiles. A backlink profile comprises connections between one site and another and between pages on your site. Your overall goal is to inform Google about your most important pages. So, you should create link opportunities to those pages more than your other ones. Step 5, write client friendly content. After you have performed thorough keyword research and decided on some great keywords, develop content that targets those keywords. Step 6, use simple, high quality images. Because real estate depends heavily on images, ensure your images load quickly and are uniform in size and position. Also include descriptions, alt tags, dimensions and titles. Step 7, monitor your site speed. Google counts site speed in its ranking factors. You want your site to load in under three seconds. Step 8, leverage your social media. You should study how each platform can best suit your needs. For example, Pinterest lets you showcase stunning images of houses you sell. Here are a few other things to consider. Real estate marketing online is a delicate business and patience is needed. One option to consider is hiring an experienced and trustworthy SEO to help guide you and implement the work. If you are looking for more details about real estate SEO, read the full blog post at maliblu.com