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From KISS to Soulja Boy: Making it Big in the Music Business

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Published on Feb 10, 2012

In this WSJ documentary, Lee Hawkins asks Paul Stanley of Kiss, Soulja Boy, Cee-Lo Green, and Far East Movement how they plan to stay relevant. These interviews come at a time when the music industry has experienced major changes over the last decade. Music sales now represent just a small part of many artists' income, and the charts are topped with dance music instead of rock and roll. Those who remain relevant will likely rely on building a profitable brand through touring, social media, and merchandising.

Follow Lee Hawkins on Twitter: @leehawkins

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