 21 Savage calling out his xxl classmates We got time for that. I think so. Yeah time for that. I'm gonna hold this in you can hold it in Cuz it I gotta pull that cover. Oh, no We're about to pull it up right on the screen cuz I think yeah, we got to go person to person pound-for-pound That was what 2016 Who do we have we want we want to go down just personal a person or do you want to just start with some general thoughts? You're basically asking me do I want to individually shit? On these rappers, which I would say so that I am personally not against it because there are Handful of people on this cover that do I don't think stand a chance. Hey, and it's impact is different genre That's the hard one. I think we could address him last. Okay Yachty, I'm sorry bro. Like y'all know me man. I've been I've been I've been taught my yachtyism for a long time I'm a solid fan. It's another mark against you, bro I mean, I love him enough to let him know when he's he's up against a different beast to be honest It's like I walk on that battlefield. Please your dog. Hey, that's real loyalty. That's real loyalty right there little dickie No, sorry Not happening. No, not at all. Not at all. Not at all little dickie designer out here respect for you what you did But now okay designer and I do want to preface about saying like every artist on this cover I do like as a music artist. This is literally one of the strongest covers If not the strongest ever all time for xxl literally every artist on this list is still successful That's Dave East Yeah, every artist on this list is I don't see any any Everyone here, bro. I would probably say Dave East and this is what I like understand pocket watching and understand all you're doing so, you know Look take it as you as it is, right? Dave East is probably no actually I'll take that back designer is probably the least successful on this cover In terms of okay in terms of lasting cultural moves because Dave East has made the pivots in terms into Acting and things like that, you know, he's been one of those things where he was never as hot as any of these artists Right. Yeah, he's probably the least hot out of all these over time But he navigate has navigated well and made the right moves. He's only I would say he's only Increased his value maybe not fully within music. Okay, but as a overall brand, I think he's doing well as a brand I think we already said we started with all these people were considering successful, right? All these people we consider successful in some way still yeah, but I think Yeah, I think designer would be the low for me Yeah, just from what I understand the front front end, you know, there's not even like a personal opinion It's just the shit that I've seen and I'm aware Yeah, he don't have enough because remember to the criteria for verses verses of what like our yeah, like oh Okay, so we're going back to music strictly Yeah, but now we're out of the success. So are we just talking music straight up? Yeah. Yeah, I was talking Yeah, the only the only People on how I think is seriously compete with 21 Savage and the verses is oozzy and clear but Because they have Like love Denzel Curry, you don't have enough big here So I think it would have to be a very very specific crowd, right a specific crowd and I wouldn't even say say him with a specific crowd just because of yeah, I would say G Herbal with a specific crowd Might have a fighting chance a fighting chance a puncher's chance. Yeah, like he gonna get some hits off Very specific well, it's it's no different in the to me. It's no different than the Gucci man GZ Let me say no different let me not say no different right what I mean This is my wop take My wop my wop equipment ain't take right. No, no, no what I'm saying is GZ add more Commercial success than Gucci musically, okay, particularly in that era. Yeah, okay, right? Okay, but you hear Gucci versus GZ in Atlanta You can vary you could come out of that versus and feel like Gucci won Without a doubt right especially when you add all the cultural stuff that happened, you know the smoking on like all that shit Like you know that whole beef and the way he was kind of disrespectful that you know people felt okay Like that's a side thing, but I'm just talking about musically musically you could come out of that and feel like Gucci won but Understanding the limitations where everybody in the nation don't like know all his music like Atlanta knows his music Yeah People feel like GZ one. All right. So maybe if you go to his hood I feel like G herbal does that it's hard to find that and somebody's other fan base But I feel like G herbal might have that That's bad, but that's that's such a specific. Yes agree the The Fahrenheit has to be right that day the moon has to be right, please You know, we know it has to be a crescent moon. I get it, bro, but All I'm saying he might have a puncher's chance. All right, but I agree Kodak Anderson as well It's weird that he's on here the way he is now I understand at that time while he was on there because he was rapping a lot more in that and doing that using that part of his toolbox, but Hey, man, he's on here 21 Savage said everybody on here, bro We got to go with everybody. We can't just put them aside, but that's what I'm saying, bro like they would have to be It would have to be the right room for Anderson pack when if 21 Savage if it was mainly Anderson packs type of people. Yeah, bro. If it was Anybody else when I'm talking about 21 Savage's core audience little white kids. Anybody else, bro. It's over Hey, man Oh white kids Oh white people Anderson pack all day. Give it to them. They're not going to the verses. All right. Oh black people Anderson pack all day And then but Bruno stuff you gonna get off Come on 21 Savage got Post Malone fans behind him. He got Drake fans behind him now. So he can't talk about Bruno, bro We doing that we don't talk about Bruno. I like Bruno Mars, man I'm sad real like that. Do we can't be like all you on counterfeatures and stuff Wait, wait, whoa, whoa, whoa, whoa, whoa, what? Bruno isn't on the post Malone and Drake's level. I think I'm gonna stand by that Let's start with monthly listeners, you know, that's the go-to numbers argument. Yeah, I think I'm standing by that All right Drake I can get just from along with Javi like he's a different beast. I put him in a different category He's a 51 million monthly listeners I'm telling you the world is bigger than us my guy So suppose my own like like 200,000 behind him 200 cable. Hey, see what you talking about more than around longer so That's what Drake been around longer. That's part of why I didn't put Drake in on in Bruno's category I mean Bruno and Drake category, but like we want to be realistic shoot Drake got 66. Okay, see now We talking about different you can say he not what did I say? He ain't drink I'll give you drink But but post and then we know weekend is above that. So all right. We ain't gonna get into that. Yeah, right. So Bruno Bruno's him, bro. That's all I'm saying, bro. You know Man like and nobody in the chat brother. I don't know what I was saying. I'm I know bro, but I'm saying like it's like It's like going into a fight with one superhero on your side versus two with the real them on your side. Like, yeah, you make your features Yeah, the things you you're attached to I give you the people you've been able to siphon from right? And so it's like I like about the only Two people I think could seriously compete and that it would even be fair to put it together would be Him in Uzi or him in Kodak because yes, the audience mashup the audience that would know about all of them So it'd be a very fair fight. You know saying like yes, everybody here knows about the other two verses Like like if it was an instant pack fans could maybe make a case I don't know who 21 Savage is probably not but maybe right or let's actually say if it was 21 and little dickie little dickie fans Probably make a case. I don't know who 21 Savage 21 Savage fans could probably definitely make a case They don't know who the dickie is right Call that black Uzi 21 Savage in the same room all their audience will know who the other one is It would truly truly be a battle of the hits or not. Who do I like the most? So All right, realistically because again, you know, I'm I was just playing the game He said everybody so we had to at least consider and make an argument for Anderson We know he's a different animal coming from a different space, but Realistically is what you said, right? Yeah 21 Uzi and Dang Kodak. Yeah Who do you got? I'm such a big fan of all three. I'm looking at the catalogs now bro cuz Uzi play XO to a lot of the building shut down Kodak black play What's the shit? Yeah, but no flocking Yeah, they all have a lot right like the Atlanta and me is gonna say 21 Savage. Yeah, I was root for the home team It my I'ma say I'll put Uzi last Last yes crazy Crazy, I know somebody gotta be last I was doing the math I think cuz well cuz now we're working from the 20 That's what I'm doing. We're not just talking about the success of the artist So we're working with the concept of 20 and I think I personally think Kodak and 21 have more on that level then Uzi because you know who's he had the whole thing where he just what a period You know, he had to go dark because the industry shit, right? So that took away from it I say he couldn't have had more but you know, he had he didn't have as many that hit on that level Now I could be wrong. Hey, I'll make the argument 21 this is off the top by the way. So I think 21 I don't think he has as many as As high as Kodak Right, let's just say if we may like maybe a top five or something I think maybe his top five might be stronger than Then 21's top five, but I'm pretty certain without looking at the discography. I think 21 would get him in 20 in 20 Because the argument that people are making against 21 Savage is that his biggest song's a Manly feature he's featured on or has features on whereas like the other artists. I have like really large solo hits So we're going straight with the we're gonna go with the solos main. I mean, I think that's a strong argument against 21 About that one for sure. It's true man. He got Bank account. You know I'm saying he got Bro, let's see. What was on I am I was a lot. I don't know how to call on there Yeah, how about you say no, no, like his biggest ones are definitely feature. That's what but this is also why I also say in 20 I think he He eats it out But I don't think his top is his biggest ones aren't as big as Kodak. I don't think that's just off The top though. Let me let's pull it up. No, no more fucking will exo tour life. Oh, yeah that by itself Yeah, for sure. You the numbers definitely speak for that one alone. Let's see. Let's just pull up You know, just do it quick. We're not gonna go on this forever because we know that this You know, there's emotions that gets involved as well, but let's just look at the top five from drowning zeezy Silent Hill super gremlin and walk doler Kodak's top five on spotify He can technically also do by yellow because that let's you do songs that like you wrote or have some fire and technically You know, yeah, see, but we're just gonna go off of the spotify top Just for simplicity just what's implicit could be up. I mean 100% we know it's some shit Oh, man, I forgot this Drake see that This is new stuff from that new project that that complicates his top five because none of those have actually Like hit yet Not that say that people aren't playing them, but you know, it hasn't been enough time for culture to like truly like crown them That that messes me up With savage mode to now heroes were cakes. I don't know bro 21 savage because of it How much he collabs with other artists, but he got so much shit out there. Yeah, he does And then versus they can use they can use things that were features on All right, so I'm gonna I'll say this then with 21 since we can't just use the spotify top like I wanted to The thing about 21 that he can say yeah Features features features features. Yes, he has hella features, but damn it his features be some of those artists best shit Yeah, thanks like for real whatever bag he gets them in they like to borrow the bag They borrow 21's bag. It's usually not him going to him Right, it's them using some of his powers his aura so they can get in that bag this this project I'm still not done with the Drake 21 project. By the way, I keep wanting to finish it, but then I keep starting over from begin every time That's my favorite project of Drake's in the last three projects probably like Just from like the first three or four songs I'm like, it's resonate with me and where I'm at in my life You know, sometimes you listen stuff a different life But that's the first one that when it came out it hit me enough and where I'm am that I feel that shit in and it's the movie I'm with it. All right, so That that's that's how I feel about that then you got the The lot right we know that with With J Cole to change something when he dropped that last project the the basketball is it called Something like that right rapping to look something rapper to the league or yeah, whatever, right? We know we talk about the same thing That 20 his 21 tracks or some of the best tracks on there. Yeah, so 21 elevates. Yeah, the music you can't just act like 21 is just copying somebody else's shit, right? Like salt man, you know you you you go into it looking at salt not expecting much Hey, we put salt on some food but shit becomes amazing Exactly all 21 of them herbs and spices brother. He'd be putting on that shit Rubby making it taste just perfect man And there's a lot because on that list I think he's part of the better feature artists Like and there's a lot like you said bro Like everyone is always looking for who is gonna help put them in the best situation Yes, and so if I had to pick between those three or something Who is constantly gonna do a good enough feature job that I'm in a great situation. I'm probably gonna tell him What's that easy? Yeah easy, bro You know saying it's like cuz he's proving that he has a good track record of doing that We all know bro life you become their artist that everybody fucks with because they don't they put you on their shit Like they gonna go. It's a great position to be in you know saying and then you also can make your own quality solo music Which he does great position being amazing position being and they've done a great job with that without him t-pain himself Yes, that's that's fair. I think he's Became more of a personality faster than t-pain did I agree with that and I think the sound isn't as specific And and you know as novel as when team came out But you know they also didn't get exploited as quickly what they hopped on Pain what they were everybody was going for it, bro. Yeah, so a natural appears period of time So there's been factors, but I think For whatever way and whatever reason right I'm not even here to break down why that may or may not happen point is He's been a go-to feature person like t-pain was in that period of time and the impact is has has lasted more Maybe t-pain had more as Much as 21 had in a short period of time whatever but like He's not his brand is only elevating which we you know for many factors T-pain took a took a toll for a second right and many of them were unjustified, but but boy Yeah, what the 21 is my one of my favorite favorite favorite brand stories Over the last decade him and Him to change I'm sure there's a couple other but those two like just the way they navigate level of Strategy difficulty and how they move not just oh, I'm the biggest artist of world I pop like I'm like Cardi B. They out of nowhere like not one of those like they really Navigated their way to where they are Yeah, 21 and to change up to two of my favorites Yeah, he's real I think we gotta do episode about it one day life I because I will put 21 Savage in the conversation of best rebrands one of the best rebrands ever brought like, you know, if I were told you 10 years ago Follow the man say 10 because he went around 10 years ago. Let's say five years ago That one day 21 Savage gonna be giving you financial advice Yeah, you have laughed at me. I mean I might have asked about what You know, I mean like just good. Yeah, you know cuz of the brand Talking about work in the street. Are we talking about how to move right? But I always would have thought it would have been good the way he presented himself Yeah, that's true because he's always whenever he interviewed you get to brush sharp He just didn't have the experience maybe in some of the categories. Yeah. Yeah He's even going into the whole financial literacy brand that he's in that was a very interesting place I don't know if you remember he started by doing the almost stop one jewelry thing. Yeah, that was like Wow, I'm being smart about my money. It's like, okay, so No, something right like he's been listening to some Some some step and Graham or something. I don't know Somebody got him right and then he elevated from there. I got a cash-up thing, but he I think he has one of the most interesting rebrands and music artists history of all time because it's It's so far left field from what you're used to seeing artists in his demographic use that brand for That is like it's shocking but in a really good way. Yeah Yeah, I'm not even gonna bring up some of the other moments of his rebound because like you said, I could be a whole episode but what I will say is What's your top three out of this like give me the ranking so we gotta end it you gonna force you into a ranking Oh, damn it. All right All right top three 21 call that movie So you agree look at that Man, you could have just said it when I said it That hurt, but honestly in a perfect world if I wanted so I wanted say it would end in the top And we all of us his fans go home happy and I'll bump all that music on the way home Oh, I don't have to deal with the sting from any of my favorite I just want to take a quick second and say thanks for watching And if you want to learn more about marketing and branding and blowing music up in the music industry from people who have done it and Continue to do it go ahead and hit that subscribe button before you click to the next video Hit that subscribe button now