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Published on Oct 18, 2010
A behind the scenes look at the 2010 MetLife South Asian Spelling Bee finalists and their quest to become the next National Champion.
The South Asian Spelling Bee is a platform that gives all South Asian students the opportunity to test their skills within their core peer group. It is the effort of this unique national spelling bee to encourage and promote South Asian academic talent across the US and to bring this aspect of a South Asian student’s life into the foreground by broadcasting the spelling contest as a series on Sony Entertainment Television (SET) Asia.
An innovative Multicultural advertising and PR firm that delivers the South Asian demographic for brands within the US, Canada and the UK. Touchdown Media Inc., has the distinction of creating original and engaging content for the South Asian demographic that allows the brand to connect and integrate with the community. While others only provide reach, Touchdown sets itself apart by providing not only reach but meaningful engagement with the desired South Asian demographic. Touchdown Media and it’s CEO Rahul Walia are credited with creating the SOUTH ASIAN SPELLING BEE, THE CRICKET BEE and the Kawan Kitchenmate show.