 Capitalism is synonymous with colonialism. As Douglas Rushkoff writes, an expansionist economic system both necessitated and inspired the colonizing of the Americas, Africa, and Asia. You see, our money fuels our motivation, requiring more land and new laborers. We are ever expanding, the rich getting richer and planting their flag as they discover new lands, both physical and virtual. And then there's the church, the institution that says you can't love God and money within, too often just goes ahead and does that anyway. Just as capitalism has led to colonialism, so also has the church carried this mantle of conversion or else, a threat issued at the point of a sword, an unnecessary shame and guilt, or the abstract and ideological fear-mongering of turn or burn. And now just as we run out of physical land to colonize both the rich and the religious turn to the internet, a new virtual frontier just waiting to be evangelized and exploited. Ugh, God help us all.