 When you think about, I talk about this, you know, that J.D. Rockefeller controlled, when he was the richest man in the world, he controlled one commodity oil, standard oil was it. He didn't control how we thought, how we voted, how we process information, how we think. These gatekeepers, these handful of tech oligarchs are the most powerful, not just wealthy, but powerful people that have ever lived. Forget Alexander the Great. You never control people's minds, right? They're controlling how our minds are being shaped in ways that, as Johnny said, socially awkward nerds probably shouldn't be at the control panel of shaping the global consciousness, which they are. And it happened so rapidly, you know, it happened essentially in the blink of an eye that we went from, you know, the steam engine to the search engine in evolutionary terms was such a quick process that I think we all got lubricated by the ease and axis and oh, wow, look how cool my devices are. So as we got put in these digital cages, and I call it a former Stockholm syndrome, we fell in love with the people that have enslaved us because we've deified them. We've made, you know, Steve Jobs was a rock star with his, you know, black turtleneck and he did his thing. And so the people that are keeping us playing Candy Crush while Rome is burning are our new overlords and we idolized them. We put them up on pedestals like you said, it's cool to, it's aspirational to be a nerd now. And they know the danger so much, they're not using smartphones, their children are not on social media, they're not touching these devices with a 10 foot pole. So that's the worst part, it's not like they've adopted the technology themselves, they know it's powers. I'll go over one step further, it's not even their kids. So Sergey Brin and Larry Page were Montessori students, Jeff Bezos was a Montessori students. They themselves, the most powerful minds in the tech world were pretty traditional non-tech childhoods. And what we've effectively done that I talk about from a mental health standpoint is we've softened up the psychological immune system of a young generation, the instant gratification, the curation, the influencers. We've softened the underbelly of resilience grip because I work with these people on the front lines with these young kids. Boy, this generation is not what you would call the most resilient and gritty generation. This is not the greatest generation by, and I'm not being, get off my lawn ish about this. I'm just talking factually from working with young people. There's a fragility there that I'd not seen even 10 years ago, much less 20 years ago. And I think that's part of the playbook, right? Because it goes back to the old Marxist, if religion is the opiate of the people, if digital soma can be the opiate of the people, a sedated, seduced populace is not going to educate and organize and look up and say, hey, wait a second, I didn't agree to be monetized like this or for you to use my digital exhaust in whatever way you think or for you to control what I see and what my children see. I didn't sign up for this, but while I'm playing Candy Crush and look how cool my iPhone 14 is, and so they've seduced us by the candy coated electronics while they've been essentially enslaving us. I hate to be polemic about it, but... Social media also works to feed and fuel our cognitive distortions. It understands how to manipulate our cognitive distortions in order to get us addicted. When you talk about the black and white thinking, that is a clear cut sign of a cognitive distortion being manipulated in order to gain more of your attention into that economy.