 And how did you come across this problem? What were you doing before you were doing work BNB? And how did this come to you? Oh, excellent question. So I was in marketing and advertising before I got into this branding. I was part of the Chevy Volt launch in Southern California. I got to work with Chevrolet. I got to work with Solar City on their marketing. So when you learn a lot about marketing, you learn a lot about asking questions. And that is something that tech founders really kind of lack. They usually kind of build products based on their own experiences. And then they hope that they scale. And they hope that they find people. And I don't like to put my future into just this hope category. I want to do my research.