 Entrepreneurship is a very tough road. Media entrepreneurship is tougher than the rest because you can only do entrepreneurship now in digital. You can do it in print or TV but then your initial costs are so high and gestation periods are so high particularly with print that you have to have a commitment over many generations. So those things are better done by people who have families, children, parents all involved in this. But digital now makes it more digital has lowered entry barriers for entrepreneurship in the media. But entrepreneurship is fun at the same time challenging.