 Hi guys, EvilDeer here. So I wanted to speak to you about the propagation of Esperanto. Now since Esperanto is a creative language without any homeland, it can only really spread by people learning it. Now, it's also designed to be a secondary language for everyone, like an intercultural language to help people communicate. So naturally if people don't speak the language, then it's of no use and it dies off. So a lot of Esperantists focus on the idea of getting new people to learn the language or at least become interested in enough that they might possibly learn it in the track. Now what I've noticed a lot of Esperantists do is they go down the route of trying to get politicians involved, get school systems involved, and get like big international bodies involved. Because what they're hoping is that enough people will show interest within those groups so that they'll be able to make a big widespread change, they'll be able to affect a large group of people. Now although this has had some success in the past, it's not really the optimal, um, optimal, I can't even speak English, the optimal solution moving forward. Now what I've noticed, because I work in the film industry as a, well not really as an actor, I just work within the film industry in general. So I have a lot of connections and I do a lot of things related to the film industry. I even run a blog on acting. Now what I've noticed is that soft culture or, what's the word for it? I forget the name of it, but anyway. So things like films, music, all this type of stuff, this is really good for getting people to do certain things. So for instance, if a famous person says or does something, then all the little kitties who follow that person are all like, oh, ah, fanboy mode, I want to do what that person's doing as well. So what you need to do is you need to get influences within the entertainment industries involved. So if we want to spread Esperanto, we should be aiming to influence people within those industries, such as music and film and television, all that type of good stuff. Um, a good example of this is for instance, Red Dwarf. Although I never watched it, but I've heard a lot of people first heard about Esperanto and actually learned it because Esperanto was used within the Red Dwarf series and it was made out to be kind of like a cool thing. So a lot of people went out of their way and actually decided to learn it. So what we need to do is associate Esperanto with cool and then all the kitties will come along and learn it anyway and we won't have to do too much. So the way you do that is you get influences within the film industry. So now that's the type of thing I've been working on within the film industry. Whenever I get the chance, whenever the opportunity arises, I make sure I mention Esperanto and that's how I contribute to the Esperanto community. I guess helping it grow. So for instance, a few years back, probably four years back, I took part in the web series and they had like a foreign language that these aliens were meant to be speaking. I was like, hey, why don't they speak Esperanto? And no one had ever heard of it. And they're like, yeah, that sounds cool after they heard about it. And then we just randomly went out and just did it. And there you go. Esperanto, five more people have heard about it and whoever watches that web series has also heard about it. Now, all of these little things, although they don't actually convert one person, you don't see one person go, ah, I'm going to learn. And then they go to a course. It does help overall because when more and more people hear about it, they will be more and more inclined to look into it. So I think it's actually marketing rule that if you hear something six times within six different contexts, you actually look into it. That's why you get all the big brand names and they advertise on everything like on the sides of buses and on TV and everything. They saturate the market because they want you to constantly hear about their brand. And that's what Esperanto is. We have to treat it like a brand. And at the moment Esperanto within the West, within English speaking countries has a really bad brand image. It's seen as something that's dead, that's something that's not used, something utopian. It's even got that meaning. If you look up Esperanto on the news, you do like a Google search on Google News and you look at Esperanto. Most of the times the reference of Esperanto is referring to something that's dead in the past and utopian. So we need to change that image. So even if it's not a universal language for all type of thing, we need to at least change it into the cool factor. So people go, yeah, that's what the cool kids do. They all hang out and they go learn Esperanto type of thing. So what I'm trying to say with this big rambling conversation of mine is that we need to focus less on the politicians, less on the schools and less on the international organizations. Because most of those don't care unless they're going to get money directly anyway. Especially politicians, we all know that one. International organizations, they go where the funding is. And it's the same with schools. They do what the government says because that's their funding. And Esperanto's don't have large amounts of money. We're not rich except that rich multimillionaire, something Soros or whatever, I forget his name. Yeah, so we don't have the money. So we've got to instead look at it a different way. Now this is already in action quite a bit. If you look at Hollywood, for instance, Hollywood, although packed with money, what they do is they force upon a certain like, you know, for instance, like Marvel and all this type of stuff. They constantly hit us with it. Every year they come out with something new regarding this. And they really, really focus on it to the point where if you don't know about this stuff, you become uncultured. That's what the Esperanians have to do. It's the same with the Japanese and anime. People learn Japanese just to watch anime because it's the cool factor. So whatever that cool factor is in Esperanto, we have to find it and we have to market the shit out of it. Anyway, that's it for me. This is the end of my little rambling. I hope you enjoyed this video. And if you did share it with all your friends, subscribe to my channel. And I hope to see you in the next video. And if you're not there, well, again, I will find you and I want you down. Have a great day.