 Conman, a man who cheats or tricks someone by gaining their trust and persuading them to believe something that is not true. Bully, a person who habitually seeks to harm or intimidate those who they perceive as vulnerable. Materialism. Wealth. Flex culture. An entire generation has grown up watching YouTubers flex their pointlessly expensive possessions. Their oddly bare, unfurnished mansions, their expensive cars, and sometimes ugly designer clothing. Flex culture, for a while, was seemingly an essential component to any YouTube career. Right now, wealth inequality is skyrocketing, homelessness is on the rise, and yet, literal kids are showing off their designer t-shirts and shoes that they paid thousands for to their millions of subscribers online. This odd, dystopian nightmare that is our reality is the same reality that created the YouTuber Ricegum. Ricegum is, seemingly, a byproduct of this era of YouTube, personified into a person. Someone who scammed children. Yo, if y'all trying to scam, bro, hit me, yo, hit my livestream. And then flexed on them. Pretty expensive, a thousand. So today, in this video, we are unpacking the nightmare that created this YouTuber. Bro, she lowkey got something, I think she's 16 to 15. So here's the thing about China is like, or what, I was with my friend and we were like, dude, all of these guys are like bots, like robots. Like, you go to them and you say something and they won't even understand you because they don't speak English. So I was just going out there like, yo, wait, but that doesn't sound like them robots, you know. And the subsequent scams and manipulation that he participated in. Hello friends and internet acquaintances. Welcome or welcome back to another video on my channel, covering the weird world of influencers and influencer scams. If you like videos like these, then don't forget to subscribe to the channel. And if you like this video, then give it a like if you want to. Before getting into this video, I want to provide a quick disclaimer. This video and videos like these aren't meant to bash anyone needlessly. They're simply meant to analyze the creator space and the many businesses and shady business practices that result off of this social media bubble that we're currently living in. I don't believe that anyone is 100% good or evil. And please do not send hate to anyone mentioned in this video. This video is simply meant to inform and educate you on the dangerous practices of social media. And now let's get into the video. And speaking of rice gum whining, this video is sponsored by Bright Cellars. Sponsorships make it possible for me to continue to create content and grow my level of production. So thank you so much to Bright Cellars for sponsoring this video. Bright Cellars is a service that matches you to whines from all over the world, curated to your palette. 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It's also plastic-free and the smallest carbon footprint in the industry. And Bright Cellars offers wines beyond the typical grocery store wine, including sustainable varietals and biodynamic wines, which is pretty cool. So Bright Cellars is giving my followers 50% off their first six-bottle box. That's six bottles for just $53, including shipping, which is pretty awesome. So if you want to support the channel by clicking the link in the description or pinned in the comments to take the quiz and get started today. And thank you so much to Bright Cellars for sponsoring this video and also thank you to anyone who clicks the link to support this channel. And now let's get back into the video. We're often told that money can't buy happiness. Rice gum, also known as Brian, was born on November 19th of 1996 in Las Vegas, Nevada. Brian attended Sierra Vista High School and played basketball. Young Brian seemed to be living a fairly normal middle-class life. I literally eat breakfast while I get ready. Like, I'm pouring myself up a bowl of cereal in my bathroom. Like, you know how I'm rocking. I always wake up late for school and stuff like that. So, you know, I gotta do some multitasking. And I wish I could tell you why this came to exist on this platform. It just seems like one day he just decided to make YouTube videos and did. So on September 24th of 2012, when Brian was 15 years old, he created his YouTube channel under the name Rice Gum and uploaded his first video titled Call of Duty MW3 Gameplay, Life Story, Babysitting Rice Gum. Yeah, what up? It's your boy Rice. Nice flippin' gum. Can you call me Brian? That's my real name, you know? Cause all you guys are, you know, nice subscribers. I miss the days of YouTube where videos were super random and titles sounded like a fever dream. Although Brian was not the most naturally talented gamer, his audience liked his witty sense of humor and engaging commentary. I'm really funny, I think. I like the true people. So Brian began live-streaming consistently and started to build a core fanbase. Brian's initial videos were pretty low quality, which I think every YouTuber starts out that way. Throwback to my Blue Kitchen videos if you remember that. And most of Brian's early videos have been privated or deleted from his channel entirely. And in Brian's first two years of uploading to YouTube, he only accumulated about 4,000 subscribers. Which is a lot of people, if you think about it, but compared to the numbers that he was going to do, it's pretty abysmal. In 2014, Rice Gum tried uploading vlogs, prank videos, and trying out different internet challenges. Basically going through the phase that every YouTuber sort of goes through where they test out different styles and see what works best for their channel. But in 2015, Rice Gum was about to strike gold. Strike gold, is that a saying? Rice Gum was about to find his content path. On November 28th of 2015, Rice Gum uploaded his first commentary video titled, Are These Kissing Pranks Fake? Where he criticized the very controversial content creator, Prank Invasion, if anyone remembers that channel. I'm gonna try to kiss my sister. The guy on Prank Invasion would try to convince, a.k.a. harass, different women on the streets to try and get them to kiss him? One of Invader's criticism today, I'm dressed as a complete and total nerd. And I'm gonna try to go out to Venice Beach and try to get kisses and have fun with some girls. As always, let's do it. Wow. And Brian called this out for being creepy, which it obviously is. And Brian received a ton of positive attention on social media for calling out an obviously creepy dude. Since this type of content worked so well, Rice Gum stuck with it and continued to upload commentary on creepy or weird channels. How is this on YouTube? So basically, if you didn't understand, she said, It seems like a young Rice Gum was just a normal kid who really enjoyed YouTube and wanted to make different videos. Alright, man, I think I am done. Let's see. Bam. Look at that. I think I'm done. I think I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. I'm done. Alright, man. I think I am done. Let's see. Bam. Looking dull. Got my jokers on. I'm looking fresh. The next step is to eat some breakfast. So my mom is whipping up something in the kitchen right now. Yo, what's up, guys? Welcome to my room. And yes, there's nothing crazy about my room, dude. It's just a bed. It's kind of messy. And that's basically it. I mean, I got some posters over here. I got my homie, Jerry Rice Gum. Catch your footballs and shit. A lot of his commentary was normal. He looked like a normal kid in a normal bedroom. And there's a certain relatability there. Watching his old videos reminds me of my teenage bedroom. And there's a certain likability to that relatability. So Rice Gum kept going with what was working on his channel and went deeper and deeper into shocking commentary videos. Hey, guys. It's me again. Hey, guys. It's me again. Hey, guys. It's me again. Hey, guys. It's me again. Hey, guys. It's me again. Hey, guys. It's me again. Hey, guys. How was your video playing a massive viral success? And that's the series he created on his channel called These Kids Must Be Stopped. positive comments I just want to thank you because I just really wanted to spread some awareness for you guys that there's people out there that must be stopped. So let's break down the series these kids must be stopped a series that led Ricegum to rise or rice into well infamy. In the series these kids must be stopped Ricegum is reacting to different children who are acting cringy or embarrassing. So it's basically Ricegum who is at this time one could say a young adult or old teenager you know in his late teens making fun of children posting embarrassing content on the internet. Now who is interested in watching videos that are making fun of children? Are adults really interested in watching children make fun of one another? No only children are interested in watching videos about embarrassing children so you can already sort of guess who Ricegum's audience is. So this entire content series reminds me of like a school bully. Like yes you could argue that some people on the internet need to be humbled or need a reality check and there are a lot of content creators who goal or focus is giving different people reality checks but children in my opinion don't need to be humbled or knocked down a peg. You're basically taking bullying which is something that children already have to deal with more than they should and you're amplifying it by posting viral videos that accumulated millions of views making fun of these children on the internet. Is this not the definition of cyberbullying? But children responded to this series very well because children make fun of each other and therefore Ricegum quickly built a child audience and this series became a massive breakthrough in Ricegum's career. The first video in this series was uploaded on December 9th of 2015 titled you guessed it these kids must be stopped. And this video was basically Brian or Ricegum reacting to cringy musically stars that are you guessed it children. And if you don't know what musically is, it's basically a cringier version of a TikTok before TikTok or a cringier version of Vine after Vine. And if you don't know what any of that is, I can't help you. Brian also talked about in his video how most of the users on the app musically are young children who are dancing or acting inappropriate and posting fairly suggestive content. Which don't get me wrong is a huge issue but I feel like there's better ways of going about this than reposting that content onto YouTube for millions and millions more to see. Brian did not believe in the concept of giving children privacy and this first video on his series these kids must be stopped went absolutely viral. And it wasn't long until Brian became unofficially known as the guy who roasted children on the internet. What a great title to have. But people initially liked Brian because he appeared generally humble surprisingly. Episode 2 was so successful again man 400 likes in one day a thousand plus views in one day that's insane. Self-aware and appreciative of his audience. Episode 1 was so successful you know that like a thousand views almost 300 likes in the first day I swear like it was even 24 hours it was like 12 hours. But soon all of Ricegum or Brian's humbleness would disappear and Ricegum would lose the very values his audience liked him for. In 2016 Brian's channel began to primarily focus on his these kids must be stopped series and also reacting to people aka children who responded to his videos. And by February 20th of 2016 Ricegum reached the 300,000 subscriber mark on YouTube and had gained almost 200,000 subscribers in a month and it kind of makes me sad how much people loved his videos where he was making fun of children society. And soon after unfortunately Ricegum decided to start incorporating music into his content. He began to write and perform diss tracks at the end of videos where he was responding to someone's responses of his these kids must be stopped series. 2016 was really the era of corny YouTube diss tracks. And no one did that better than Ricegum. To his credit or his detriment I do think it's hilarious that Ricegum's lyrics are on Genius the website. Your fans are 10 they don't know what they're doing. You rolling up your sleeves boy you was looking stupid. You tried to pick that girl up but you couldn't do it skirt skirt. I'm still trying to think because I can't find your talent. You know you can't sing and that you suck at rapping. Try and lick your lips because you need some chapstick. You think I'm trying to roast you but I'm just trying to help. Psych I'm just here to give you this L. I just find it funny that Ricegum's entire diss track of Jacob Sartorius was basically haha you're young and your fans are too. Now Jacob Sartorius is currently 19 years old and this was in 2016 about six years ago which would have made Jacob Sartorius 13. Now obviously back in the day Jacob Sartorius was cringy because guess what he was 13 years old. All 13 year olds are cringy. Do you want to see me when I was 13 years old? No you do not. I was extremely awkward and embarrassing. The diss track as a medium of its own was popularized by hip hop culture in the 1990s and diss tracks are usually music tracks meant to roast another individual through witty rhymes or not so witty rhymes. So how did diss tracks go from well respected works of art in hip hop culture to a way for YouTubers to catch W's or L's and roast one another? Honestly I could never tell you. Ryan's first diss track was posted on March 7th of 2016 and was titled Jacob Sartorius roasted me again diss track. Which did exceptionally well depressingly and reached 12 million views. I mean let's call it what it is Ricegum went for low hanging fruit. Making fun of kids on the internet, literal children which we view as innocent, helpless, naive, making fun of them and then creating entire diss tracks on them is punching down in a major way. It is the definition of low hanging fruit. And for whatever reason at the time Ricegum was receiving very little backlash from this. People liked it. Which is even more messed up but of course was in his mind even more of a reason to continue doing it. So Brian or Ricegum soon became known as not only the guy that would make roast videos on children on the internet but also the diss track guy who was able to roast anyone who crossed paths with him on the internet. And a lot of people crossed paths with Ricegum on the internet. But Brian's popularity continued to massively rise and on April 20th of 2016 Brian reached a million subscribers. So yeah Ricegum's channel grew an insane amount. From January of 2016 to April of 2016 Ricegum went from 100,000 subscribers to a million subscribers. That is 900,000 subscribers in four months. I feel like that growth is unheard of nowadays. That's 225,000 subscribers every month or 8,000 subscribers every day. That's exponential growth that I honestly cannot even fathom. But one thing that I do have to note to Ricegum's credit and a lot of YouTubers who grow massively and unexpectedly on this platform. I can't imagine how insane and anxiety inducing it must be to go from a small YouTuber that not many know about or a smaller creator to all of a sudden having millions of viewers and a million subscribers. It can be just overwhelming. But for Ricegum these numbers and this growth was just the beginning. By June of 2016 only two months after celebrating reaching a million subscribers Ricegum reached two million subscribers. Two months. But on June 16th of 2016 Brian found himself in his first major controversy. Brian uploaded a video titled The Next Jacob Sartorius Girl Version where he talked about 10 year old at the time. That's right he made a video about a 10 year old girl named Alabama Luella Barker who's the daughter of Travis Barker, famous drummer for Blink 182 and Icon and Shanna Mokler a model actress and reality TV star. In this video Brian criticized Alabama again a 10 year old at the time for her inappropriate use of makeup her lack of schooling and poor education I guess which like she's 10. Seriously what the heck. Now don't get me wrong children using social media especially unsupervised is a major problem right now but I would say it's sort of the parents problem like the children are not the ones that should be held accountable for using social media and even so drawing more attention to these children on social media doesn't solve anything especially if you're just roasting them. If anything if you're getting millions and millions of views on these videos and exposing these children to millions and millions of different viewers you can expose them to more creepers and you can also encourage children to talk to one another like that too. If children are watching your videos where you're bullying children they're probably going to mimic that behavior and continue bullying more children not to say that rice gum is solely responsible for all the bullying that children partake in but it definitely encourages and promotes that sort of behavior but luckily 30 minutes after brian uploaded the video the video was requested to be removed by alabama's father travis barker barker then went and posted a photo of brian on his instagram where he had quite a following because he's a famous drummer and all with an instagram caption that read this lame is about to take the biggest fngl in history i'll make sure to videotape it so he can post it to his youtube any leads on where this hashtag pinafuel lives please DM me and then the caption was added to later as i'm assuming someone dm'd him reading see you in vegas at rice alabama's mother shanna also got involved and tweeted i had like a whistle when i said that tweeted sorry at rice gum wow you just roasted my 10 year old daughter on your pathetic channel you have nothing better to do than tear down a kid you could kind of tell that their public responses to this video caught him off guard like yeah when 13 year old jacob sartorius responds to one of your videos it's easy to come back with a super awesome response but when literal adults are calling you out for your actions it's a little bit harder to justify them oh no there could be real consequences to my actions not just fake internet beef what am i gonna do what i'm gonna do i'm gonna predict a big day uh two days ago i made a video talking about a 10 year old girl she was wearing makeup taking cell phones like poking her butt out a lot of makeup 10 years old man so i made a video i wasn't being mean i was just saying like you know she shouldn't have a phone she should have instagram whatever and a lot of people thought it was funny it got me 100 000 likes in like three hours crazy shit you know a lot of that was funny except for two people man the bump and the dead and luckily the video of alabama ended up getting removed from youtube uh i really worked so hard on my last video and it gets taken down for no reason how they're sensory my opinion about 10 year old girl that showed wearing makeup and when you click on the link to the video the screen reads this video has been removed for violating youtube's policy on harassment and bullying but after this situation brian stayed out of drama for the rest of 2016 he had a massively successful year on youtube and collaborated with other larger content creators like lily ponds and amanda cerney and continued to upload content and expand his fanbase the year 2017 started on a positive note on january third of 2017 brian announced that he was going to start incorporating blogs into his content and that he was moving from las vegas to the hollywood hills normally when a youtuber moves to la their audience will say something along the lines of you've changed or we don't like the new you and this isn't necessarily what happened to rice gum not that he didn't change because he definitely changed 400 likes in one day a thousand plus views in one day that's insane i was wrong in the hills now i was crazy but this ice made me chill out but weirdly this change was sort of on brand for him even when rice gum was still living with his parents in las vegas once he started making money he sort of started adopting this flashy flexi lifestyle early on in some of his early videos he would constantly annoy his mom by scaring her with how much money he would spend you know anything about aging parents or just parents in general they really value money and they hate when their son or daughter just wasted it watching these videos it's kind of messed up she seemed genuinely scared and concerned with the amount that he was spending but rice gum just thought the whole thing was kind of funny so when brian moved to la and started adopting this designer flashy lifestyle where he would constantly show people how much money he spent on this and this new designer product he got it was sort of on brand a more douchey version of an already fairly douchey person rice gum's online persona seemed to be always focused on dry sarcastic humor and acting like he didn't care and everything was just a joke just having joking around but no one can deny that eventually a terrible transformation took place in which rice gum's sole focus of his personality became showing off his material wealth flexing now why does one flex is it from ego or insecurity here's a reddit post titled why is flex culture so prevalent without commenting on it much let's move past the obvious that these influencers usually don't make the kind of money that they want you to think they make we know those in hollywood and the light have far greater debt than actual wealth but moving on from that i've been fortunate enough to meet quite a few people i would consider extremely wealthy well into the millions maybe even tens of millions if you were to take a quick glance at these people you'd never know they're rich for the most part they just drive the same used cars you and i do live in houses just as big as yours and mine sometimes even smaller heck one of the families i've known donates 90% of their income and lives a middle-class life on the remaining 10% any luxuries any of these families have they keep to themselves and they would never ever brag about it online i have nothing against wealth or even buying extravagant things if you enjoy and utilize but why is it that so many influencers tiktok stars youtubers etc are so keen on showing off their custom lambos for mansion in the hills their $2,000 handbags etc especially when their main audience isn't anywhere near that status and why do so many people eat it up it bothers me because i've seen people i know who try and put on these same sorts of lifestyles just for instagram likes by appearances it would look like they're millionaires living their best life when in reality i know for a fact their life savings are gone and they're in tremendous debt i think a lot of this brings up the concept of old money versus new money old money is well established inherited wealth from those whose families have been wealthy for many generations whereas new money is a fortune recently acquired or funds recently raised those whose wealth is recently acquired rather than inherited those who've grown up in wealthy families through many generations have learned some of the dangers or drawbacks of having a large net worth people want something from you you become a walking living target so you learn how to hide your wealth well and keep it fairly discreet people who've come into their wealth especially fairly quickly and especially when they're very young haven't learned this lesson yet or they're overcompensating so watching rice gum needlessly flex and needlessly spend makes me sort of sad he's clearly dealing with a certain level of insecurity and inexperience with his wealth coming into money doesn't change who you are it may give you more opportunities but it also gives you more responsibility and more stress so you might show off and spend that money to desperately try and convince others and maybe even yourself that you made it that you're okay now soon living in LA became an integral part of rice gums personality i definitely said integral wrong why can i say that right now integral integral why does that sound wrong to me but in LA it seems like especially at that time there were quite a bit of different youtube personalities and it wasn't long until rice gum had some run-ins with youtube's most infamous now don't get me wrong what i mentioned earlier still stands gaining a large following very quickly can be anxiety inducing and nerve wracking but gaining a large following fairly quickly can also make you more confident or on the dark side of that more arrogant if your following continues to back you up in every single controversy or run-in that you've gone into or you haven't had a lot of accountability you could start to feel untouchable like you can do anything you want with very little consequences i've noticed there's sort of a correlation between youtubers who have a very young childlike audience and youtubers who fall into this trap of feeling untouchable or becoming sort of arrogant it's like because they have a younger following they're not often called out for their actions so then they get more and more and more confident until they get themselves into such a big controversy that they can never recover from i've made a severe and continuous lapse on my judgment and i don't expect to be forgiven i'm simply here to apologize the first main instance of this for rice gum involves someone who if you've been following this channel for a while you probably know of and that's gabby hannah on march 28th of 2017 gabby hannah and rice gum attended a party the events of this party all documented on gabby hannah's snapchat gabby hannah saw rice gum at this party and decided for whatever reason it was a great idea to start something with him at this party and record it all on her snapchat she told her audience on snapchat that rice gum was at the party and that she'd been meaning to challenge him to a rap battle then gabby hannah filming the whole thing approached rice gum who looked like he was relaxing or chilling on a couch and she proceeded to challenge him to a live rap battle rice gum said that he wasn't interested or rather said nah but gabby hannah was not satisfied with this and continued and continued to push the matter and brian who just looked uncomfortable just laid back and sort of stayed silent in the video but unfortunately things took a very dark turn and the next snapchat was of gabby hannah crying saying that rice gum had assaulted her okay so update sorry i think that joke was very funny and he hit me in the middle of a party and shattered my phone i didn't show you that in a sec she also claimed that brian shattered her phone and my phone is broken the screen is broken the back camera is broken so i need to get a new phone um and then proceeded to show different bruises that were allegedly from the incident now before i get into the aftermath of the situation i think it's important to clarify a few things now first off it's my opinion that in this sort of situation gabby hannah was sort of the initial aggressor who was clearly making brian uncomfortable after he repeatedly told her no to stop that he doesn't want to do this that he doesn't want to be filmed and that's not cool or okay people have a right to say no or to ask you to leave them alone and that should be respected but also and most importantly it is never never okay to physically harm anyone i mean unless they're physically harming you or threatening to and you're doing it to protect yourself or to protect others i don't know not to get this more complicated but bottom line most of the time it's not okay to physically harm anyone since both gabby hannah and rice gum at the time had massive followings the snapchat received widespread attention and a lot of people were shocked at the situation that unfolded and a lot of people directed a lot of outrage to brian so brian made a response video to this whole situation and uploaded it on april 2nd of 2017 titled the gabby show lied about being used my best diss track this title is just sort of throwing me for a loop i was accused of being abusive diss track okay in this strange nightmare of a video rice gum accuses gabby hannah of lying about the entire incident so many lies surrounding my name he claims the situation resulted in him having the most backlash he's ever received on the internet this resulted in the whole internet just hating me the most hate i've ever gotten the internet literally thinks i'm a woman so brian talked about his side of this whole thing and even made a short skit of his version of the events and from rice gum's perspective he just grabbed and broke her phone which is of course still an act of aggression but he alleges that he never assaulted her and i did not hit her there so her coming up to me with the camera already on david asked me made me a little bit mad and when i told her to stop and she wouldn't that made me even more mad and that's why i reacted how i reacted but i am so sorry and that's where i was in the wrong for i paid her phone back instantly and fixed my mistakes now i wasn't there and there's no recording of the actual instance in question so i'm not going to speculate on what is or isn't the truth it's just not really my place rice gum then released a diss track on gabby hannah titled i didn't hit her parentheses diss track so going from making a diss track about a 13 year old to making a diss track about allegations of abuse moving on to bigger things i guess it seems like depressingly this diss track was pretty well received before this rice gum's diss tracks were just him in his bedroom but for this diss track rice gum decided to up the quality and make an entire music video and his audience loved it and this music video went viral accumulating 6 million views in six days that's a million views a day and has accumulated 50 million views since its initial upload his fan base loved the high quality music videos and diss tracks so brian decided to continue producing more and more of them on june 2nd of 2017 rice gum reacted to jake paul fellow obnoxious youtubers music video and song it's every day bro featuring team 10 jake paul constructed a social media talent and management company which he called team 10 the best part about it is that we're all young and aspiring to do big things in hollywood we all just teamed up and help each other out and collaborate and love each other well some of them are cool i guess which was an absolute disaster mess of a company and honestly too much to explain in this video let me know if you want me to do a video on jake paul but anyways a social media personality known as elissa violet was kicked out of the group team 10 they alleged she did a lot of things she alleged they did a lot of things did rice gum really care about any of this drama it's hard to say but rice gum had become really social media savvy at this point he knew what would work what would get views and from his past experiences he learned that drama and controversy when handled right can be an excellent business move i think he also knew that elissa violet was a really popular and loved creator at the time and that it would be advantageous of him to have her on his team and collaborate with her consistently if you look at rice gum's most popular videos a lot of them are him collaborating with i mean let's be honest internet hotties probably because his following was made up of young boys so these collab videos are what really accumulated some of the most views on his channel so rice gum really really jumped on this team 10 elissa violet drama and collaborated with elissa violet on a team 10 or jake paul diss track well me no i don't want any part of this like me and jake are cool no dude that'd be so legit and like it's not gonna be like a diss of the other party i can't i can't jake is which was called it's every night sis and this video went viral for whatever reason and rice gum milked this drama on his channel to the max he uploaded reaction videos to the song different versions of the song and the original music video itself which has now garnered over 194 million views that's depressing this whole video is just making me sad and this music video became rice gum's most viewed video of all time he also made the song available on itunes where it was certified platinum by the recording industry association of america in march of 2018 and reached billboard hot 100 charts and canadian hot 100 chart and rice gum continued to make more and more diss tracks on different members of team 10 like tanner fought which he dissed in a video titled god church which accumulated 74 million views and reached number one in comedy digital track sales charts either way rice gum very clearly had a system down and it was working very well for him i personally to speculate don't think rice gum really ever cared that much about team 10 rice gums just always gone for low hanging fruit and team 10 was at that time the lowest of hanging fruit literally everyone on the internet hated team 10 at that time for some legitimate reasons so you're bound to win internet browning points for piling on and internet browning points rice gum did win but not every controversy is an easy win something rice gum was about to learn the hard way content creator and youtuber ian washburn or ian i don't know why i forgot to look up how to pronounce his name sorry who's better known as i dubs uploaded a video on rice gum that was part of a series called content cop content cop was a series created by ian where he critiqued various content creators and their online behavior kind of a cool channel concept hey dumbass you did something stupid in the past you can be criticized for it content cop was huge on youtube and it seemed like a lot of people respected ian's take on things whether that's a good thing or not i really don't know but a lot of creators were really scared of these content cops and to youtubers it was a really big deal if you became the subject of one so i dubs uploaded a video on rice gum that's right everyone i'm talking about asian jake paul and uncovered a lot of things that brian's audience didn't previously know about him or rather maybe exposed rice gum or brian to a more mature audience that could really see through his tactics for example ian played a video clip of rice gum making various sexual assault jokes towards a woman who openly talked about being sexually assaulted on his livestream you should show the clip of you saying the comments is what you should be doing but what he did not but did it feel good though how long did the last floor i mentioned last okay so it's not bad that did you sue him and shit or no guys if you want her first she won't see you so ian also played a clip of rice gum on a livestream expressing how much he wanted to have sex with a girl who he mentioned was 15 or 16 i dubs also exposed how rice gum would lie to women saying he wasn't streaming their private conversations when he really was i basically lied to some girls on my stream no i'm not streaming though i just wanted to call you oh you know i know i just wanted to call you and just talk i'm not live right now right no no no basically we were just chilling out on me but she didn't know that was live to 3 000 people ian also questioned one of rice gums giveaway claiming that rice gum never actually declared a winner what happened to the clickbait challenge winner and last but not least make sure to put hashtag clickbait challenge in the description because at the end of two weeks the video with the most views winner your longest life so go out get creative and left it clickbait yeah but we're still waiting for the winner you didn't announce it not on youtube not on twitter not on facebook not on instagram not even on google plus one of the things that ian showed in this video that is to me the most abhorrent thing that rice gum has done was a video brian uploaded where he went to the streets of los angeles and imitated how someone would throw money at an exotic dancer except he was throwing money in this way at homeless people why idubbs also pointed out brian's hypocrisy in the gabbie hannah situation because he claims that he acted out in outrage towards gabbie hannah and smashed her phone because she was filming him without consent and yet brian has consistently recorded women without their consent and posted it online would you guys like to hear the juiciest bit of hypocrisy i should have threw her phone but i mean if you're gonna record me at a party when i'm off guard this girl literally came up to me in person didn't ask me hey rice you might have a vlog she just came to the camera already on and i was so unexpected it kind of sounds like he doesn't like being recorded without his consent how interesting no i'm not streaming that i just wanted to call you oh you're not no no i just wanted to call you at this time now i'll be like hey rascals streaming happy he fooled you don't trust him fuck out of you you snitches man i would have got nudes bro but y'all was really fucking up my tempo i don't even know why i hate it lied bro fucking people snitching way too much a lot of these situations were really shocking and really gross to a lot of people and this content cop received over 51 million views and 2 million likes since its initial upload from this rice gum lost a ton of subscribers initially so he uploaded a response video which had a huge amount of dislikes so then rice gum came out with his own diss track against idubbbz where he brought in the woman who he made fun of for being assaulted and then threw money at her yay and this video received 1 million dislikes well well well well well well well well well well well it looks like the roaster got roasted how the turntables have turned how the turntable rolls it seems that rice gums reputation was knocked down a peg but if rice gum has always responded so well to controversy why did this one throw him off so much well first off like i mentioned it sort of exposed him to a more mature audience who could see through a lot of his antics and i think simultaneously ian was a bit more mature logical and critical than some of the other adversaries that rice gum had encountered in the past these kids are like what bro these kids must be stopped my parents would never let me do that therefore the whole ha ha you have a big nose or ha ha you're young all your fans are tan they don't know what they are doing responses didn't really give him that w on this one so rice gums reputation was knocked down a peg now was his career destroyed from this unfortunately no this is just another unsurprising example of a young rich famous kid being an asshole in another country on february 4th of 2018 rice gum was featured in a commercial for monster alongside icky isalia for the nfl super bowl then in june of that year rice gum uploaded a vlog in hong kong where he was seen doing a ton of offensive things for example he joked about many times wanting to have dog and cat meat he also acted blatantly disrespectful to the people of hong kong wear the hose to wear the bitches to wear the hose and many content creators criticized rice gums behavior this is just another unsurprising example of a young rich famous kid being an asshole in another country simply rice gum has embarrassed himself publicly harassed and uh did not respect the culture of hong kong recently there's a very popular youtuber from the states coming to hong kong and basically being extremely disrespectful to the people to the culture to even the language that he's being the vlog was so offensive in fact that it received worldwide attention being covered in many major news outlets and articles but rice gums response to all of this in a video was that the whole thing was just a joke also right and like the american culture like i watch other like you know black comedians make jokes about like you know black stereotypes and stuff like to eat french chicken and like white people make white jokes you know hispanic people make hispanic jokes and it's like what i did was like you know i thought you know since i was asian you know i was allowed to make these you know asian stereotypes like don't you guys know something isn't allowed to be offensive or offend you if it's a joke looking at all these different situations my conclusion is that rice gum is just an immature dude and if you think about it it kind of makes sense that he would be he rose to fame so quickly and unexpectedly when he was still kind of a kid himself with a lot of youtubers who rise to fame really quickly when they're younger i've sort of noticed that their maturity level stays frozen at the point in time that they became famous you could say a similar thing for tana mojo jake paul all these different social media figures they weren't really given an opportunity to grow up and become a full adult before they had all these adult responsibilities just sort of thrown at them now this immaturity initially worked in his favor because he was talking about children to a child audience so his maturity level kind of matched that so chances are if you're watching this video you're probably in high school or middle school because you know online viewers are kind of together but once a broader youtube audience and internet as a whole was exposed to him and he had to defend and explain his actions to them his arguments sort of crumbled believe it or not not everything in life can be solved with a diss track but things were about to take a pretty dark turn as rice gum would go from youtuber fooling children to a full-blown con man on january 1st of 2019 rice gum uploaded a sponsored video titled how i got airpods for four dollars rice gum had partnered with a company called mystery brand a company that supposedly sells virtual mystery boxes the service is supposed to sort of capitalize off of two things gambling and the mystery box trend now at this time on youtube there's a huge trend of mystery boxes where people would order these mysterious boxes and open the unknown contents of this box and upload that to their youtube channel with mystery brand users paid a flat price to open digital mystery boxes me and mystery brand actually team that if you don't know what it is basically it's this site that has a ton of these like random mystery box like right here he has like a yeezy and supreme and like technology like smartphone i don't know i guess you buy a mystery box you open it and get like one random either dope item or bad item it's like a mystery it's a surprise right and what was inside was a surprise of sorts like a lottery or a slot machine for example mystery boxes claimed that you could win massive prizes on the site like they literally claimed you could win a multimillion dollar mansion or a Lamborghini the most expensive los angeles realty what does that even mean realty but you can't even click it all the way down to icicle site balance i'm willing to bet that this is probably what 99 percent of the people are getting but as you could probably guess most people would win nothing or very cheap prizes or you might be as so lucky as to win a ginger man site balance did they not complete this like what is what the site balance so rice gum as well as his old friend jake paul promoted these sites to their millions of followers i just got the handbag children are about to spend thousand dollars on mystery boxes and both rice gum and jake paul were reportedly paid at least a hundred thousand dollars through the sponsorship deal one hundred thousand dollars i'm sure it's really hard to walk away from an opportunity to have a hundred thousand dollars but like come on let's do a little bit a little bit of critical thinking here you have a child audience and you're promoting a site that's similar to gambling is this really a good idea so obviously criticism of this sponsorship followed soon after the videos were posted well i don't think i need to look much deeper into this to know that it's a very strange overseas scam a lot of people wondered whether rice gum and jake paul had been given better odds of winning on the mystery brand site as part of their deal with mystery brand but tim perk owner of mystery brand stated that this was not the case our site provides everyone with equal odds of winning certain prizes perk said we also incorporated an independent service often used by online casinos to ensure that everything is fair and transparent and provides guarantees that the winnings were random and not predetermined in any way perk also told the verge via email that some of the prizes offered on the mystery brand site were not owned by them such as the multi-million dollar mansion in la we do not need to physically own these cars or houses to include them as prizes in the box perk said if the user were to win such a prize we would either offer them the exact money value of the prize or our representatives would help personally fly into the city of the winner and help them with the purchase of a car or house sounds legit however none of this information was listed on the mystery brand f a q page and there was no hint that mystery brand did not own the items that it was selling tim perk also rejected the notion that mystery brands was selling counterfeit designer items which some reddit users also alleged the sketchiest part is that tim perk told the verge that the reason why a lot of their items took so long to ship wasn't because they were counterfeit but because they were working with stock x which is a street seller brand he even said stock x has a longer delivery time because each item is thoroughly checked for authenticity and we would happily sacrifice delivery time to ensure our customers only receive authentic products of the highest quality but then the weirdest thing is that stock x told the verge that it had no idea of mystery brands existence and had not partnered with the site on january 4th of 2019 rice gum uploaded a response video to the backlash about this sponsorship where he explained that his manager secured the partnership for him and that he didn't even think it was that big of a deal at the end of the video he kind of apologizes maybe and handed out several amazon gift card codes have a good day guys however people ended up discovering that these codes were already expired so was all of this not that big of a deal the biggest problem with mystery brand is that their whole establishment is basically fraudulent they're essentially a gambling website that rice gum marketed to his as he admitted younger fan base the definition of gambling is the wagering of something of value on an event with an uncertain outcome to win something else of value if you transfer money to mystery brand and the site and then use that money to purchase a random mystery box with an unknown prize then in my opinion you're kind of gambling and i'm sure for a lot of children this was the first time they were ever introduced to that concept in 2008 an article was written and published that researched the impact on gambling advertisements and marketing to children the report emphasized that gambling is one of the fastest growing industries globally and that there is considerable evidence to suggest that miners gamble more frequently and develop more gambling related problems than any other age group the article also went into how the use of celebrities and famous personalities to endorse gambling brands is becoming more and more popular and widespread research shows that when celebrity endorsements are used advertisements are more believable the message recall is enhanced brand recognition improves and there's a more positive attitude about the brand as a result ultimately the promotion of gambling to rice gums young audience in a sensationalized way is a situation concerning morality or lack thereof thinking of where rice gum started with an audience that loved his honesty i'm saddened to see the person that he's become sure maybe rice gum has money but i still can't imagine that he sleeps very well at night i can't imagine that he's happy with the things that he's done to get to where he is money doesn't help you like yourself and maybe if you're constantly spending money on flashy items to try and make yourself look good well maybe you don't actually feel good about yourself and you're doing that to compensate it's endless bro it's like you post the video guys and you have to go post another one bro and after you're done you have to go do another one bro i'm just done in 2019 rice gum started to become inconsistent with his youtube uploads he uploaded some videos with his then girlfriend and even created a second channel that was supposed to be family friendly content called family gum which for some reason that word sounds really gross to me and apparently he even made his girlfriend sign a contract where he would get 10% of any money she made off of social media basically rice gum and his girlfriend they were dating rice gum put her under a contract in case she blew up because of the relationship so he would get a percentage of her money which is an interesting thing to do to your significant other but once they broke up i know right shocking you create a family channel with your girlfriend get her to sign a contract where she gives away 10% of all of her income and you still break up there's no hope for any of us but anyways once they broke up his uploads stopped once again rice gum streamed a little bit on twitch just like old times but remained inconsistent and mostly inactive in one live stream rice gum talked about his experience on youtube every youtuber i meet they don't like youtube it's not fun bro you stay here in public care and you have to act like a certain person and like i'm like i'm not a slave to it you know what i'm saying like i'm not trapped to me we're like oh i need money i gotta continue to post like nah bro and then brian suggested that he is likely retired from youtube altogether the youtube should change like i'm not following along bro i'm just not posting like people say shit like why don't you upload that shouldn't don't monitor me bro like i'm really comfortable but that doesn't mean that rice gums shenanigans have stopped unfortunately and somehow this story ends up at cryptocurrency and i know we're all super tired of hearing that word it seems like literally every influencer with no moral compass has shilled a crypto scam at some point and surprise surprise rice gum was involved in what is in my opinion the biggest crypto scam of all time in june of 2021 rice gum along with members of a social media slash gaming group called face clan were all influencer ambassadors for a crypto token called save the kids my name's frazier my name's javis i'm jico i'm rice gum i'm nikong and i support save the kids token save the kids token save the kids token save the kids token right scum notorious for his previous participation in other alleged scam website was featured front and center among the four face clan members save the kids was marketed as a charity token meant to give a percentage of the transaction fee to the binance charity wallet it all seems like something that was started with good intentions however for many of the influencers involved this was not the case save the kids is supposed to give money to kids and save them i guess and a huge group of top influencers jumped on board to promote it this ambitious sounding project named save the kids did not save one single kid whatsoever as save the kids became an opportunity for them to take part in a massive pump and dump scheme all these people promoted this charity coin right before launch the price pumped they got out they they they deleted their tweets suddenly out of nowhere they said hey my manager called i can't do this they backed out of this project like a home or simpson meme and they ran away the term pump and dump is defined as a manipulative scheme that attempts to boost the price of a stock or security through fake recommendations that are false misleading or greatly exaggerated allowing the perpetrators to sell their positions after the hype has led to a higher share price due to the lack of educated regulation in crypto pumping dumps are very very common in this space and immediately after the save the kids token launched on june 5th some of the ambassadors and early investors dumped their coins onto the fans who are either folding to thinking they're helping a good cause or newbie investors who thought they're early at buying into some greatly undervalued so influencers heavily promoted and pushed the save the kids token waited till their supporters purchased all the token therefore boosting the overall price then they immediately sold substantial amounts of the token massively profiting off of it and leaving all of their fans and followers who purchased this token in the dust with massive losses which is kind of ironic considering it was a charity token meant to give to the poor the youtubers coffee zilla and some ordinary gamers both led separate investigations into save the kids both investigations concluding there is likely deliberate fraud taking place behind the scenes the biggest scumbag greedy people on earth who are happy to sell you out for a few bucks and all of a sudden everyone involved started pointing fingers at one another even to this day after the whole situation has died down it's still fairly unclear who was responsible for the fraud that was the save the kids token or whether there will be any legitimate repercussions or accountability for the people that partook in this massive scam where a lot of people lost a lot of money rice gum's face was all over this save the kids project but he never addressed the role he played in it all rice gum later did a live stream on twitch interacting with popular streamers poke main and miss kiff where the crypto scam was vaguely addressed hook me up with the crypto next time i'm being serious hook me up man yo yo hit yo hit my line yo if y'all want some crypto shit hit my line bro rice gum continued to joke about the situation telling miss kiff his lawyer told him we strayed yo my viewers are so fucking that they be laughing at me like bro it's great now i talked to my lawyers he said we strayed i know i talked to my lawyers he he said we strayed he explained that all he did was send out one tweet and got compensated right after no i i wasn't doing it i did it bro i did one tweet i did one tweet bro and i thought nothing of it i just did send tweet got my lawyer said it's chill all right that's fine bet exactly even if rice gum just promoted the product there's still some responsibility there and even though thousands were likely scammed due to rice gum's influence rice gum seems to just find the whole situation funny once again making the backlash into a joke not ex yo if y'all trying to scam bro hit me yo hit my line stream though i'm sure he feels so light hearted about it because he didn't get as much backlash as others involved in this scheme have so how does one sum up rice gum's time on the internet i feel like i'm dehydrated or something that like dry mouth sound like really shows up on the mic so how does one sum up rice gum's time on the internet it seems that rice gum represents everything that people have come to hate about youtubers greed exploitation manipulation of your audience and blatant arrogance i was broke but i'm living in the hills now i was crazy but this ice made me chill out i don't know if there's much saving rice gum especially since it seems his time on youtube has come to an end and i hope that young stars of the future don't play into the same antics that rice gum did and i think in the end rice gum is a cautionary tale to future youtubers that these antics flexing acting arrogant and irresponsible and immature really doesn't work in the long run and doesn't build a sustainable youtube career so i'm hoping that we see better stars of the future and that's all for today's video thank you so much if you made it all the way to the end and if you did comment love this video on jake paul to confuse a lot of people who haven't made it to this point and i hope you guys are all doing well and i'll see you in the next video bye