Cannes 2017: Hyper-Reality Debate with Shutterstock

Creativepool
39
39 views

Transcript

The interactive transcript could not be loaded.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 27, 2017

Creativepool held a creative debate in partnership with Shutterstock and 90 Seconds aboard the Shutterstock yacht.

In true debate fashion, the Creative Debate was formed of two teams battling it out, to decide if Hyper-Reality is the future of advertising.

Proposing that Hyper-Reality is the future was Terrence Morash, Creative Director at Shutterstock; Leo Rayman, CEO at Grey and Kate Hironaka, Chief Strategy Officer from B-Reel.

Debaters on the opposition team were Tobias Wacker, Creative Director at Hasan & Partners; Patrycja Lukjanow, Associate Creative Director, Saatchi & Saatchi and Christian Waitzinger, Vice President, Executive Creative Director Continental Europe at SapientRazorfish.

When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to