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- Venture Capital - Reece Pacheco of Shelby.tv

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Published on Nov 11, 2011

Mark sits down with Shelby.tv founder and CEO Reece Pacheco. They talk about how to make video social, how to pivot a business as a team, as well as improving discovery and monetization strategies for video content.

Time Codes:
00:00- INTRO My guest is the CEO of Shelby.tv, tune in to hear more!
00:47 Welcome to This Week In Venture Capital, our guest is Reece Pacheco of Shelby.tv
1:45 Reece, what is your background story?
3:00 What was HomeField?
4:00 What is the economic model of HomeField?
5:10 Was HomeField useful as a recruiting vehicle?
Mark and Reece talk marathons
8:20 What was the epiphone that made you change from HomeField to Shelby?
10:30 How Mark was the "Simon Cowell" of Shelby.tv
12:45 What is Shelby.tv trying to do? What is your vision?
15:00 How do you make a video viral?
17:00 Explanation of how Shelby makes video social
18:02 Will Shelby be able to adapt, to pick videos for you?
18:38 Will Shelby turn lean-forward content into lean-back content?
22:59 So you'll be able to curate favorites?
24:16 How far back will Shelby go back in your Twitter history?
24:43 How does Shelby plan to make money?
25:00 Everyone is becoming a publisher
25:20 Why don't you like traditional advertising?
27:00 Let's talk about Mac Vs. Pc and traditional advertising
28:00 Maybe it's a testament to how enthusiastic I was about your original product, that I'm resistent.
28:35 Mozy Pro Ad
30:40 Let's talk more about social viewing. Do you try and get users Tweeting at each other?
35:00 are you Flipboard for video?
41:10 On Shelby do you imagine having channels? How are you going to improve discovery?
42:27 If content is King, then context is its Crown
45:00 Fenwick & West Ad
49:00 Is cable dying? What's going to move into that space?
49:49 Marks responses to what Apple is doing.
51:25 Why Apple Tv isn't good.
52:25 YouTube has the entire market to themselves.
54:00 Amazon is the smartest company on the Internet, and discussion of the Kindle Fire.
56:04 Hulu! For the first time, Mark thinks Hulu can succeed
1:00:40 YouTube gave out millions of dollars for 18 months of exclusivity. What YouTube has locked up all the digital media shortform content producers for the next 18 months.
1:02:00 The future of the Internet is video.
1:03:50 Openness needs to win.
1:22:56 Wrapping up! Thanks to Mozy and Fenwick & West, and thanks Reece!

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