 When you create any communication for a brand, it is important to maintain a brand voice. In this video, I'll show you how to use the brand new feature in Canva to apply a brand voice to your communication. Let's get started. Before I proceed, I must clarify that the brand voice feature is only available if you are using the Canva Pro account. If you are using the free version of Canva, you won't be able to use this feature. Let me start by opening one of my existing designs. Go to the menu on the left hand side and let's select a text box and choose add a subheading. Let me type some content. Let's say I have typed this promotional material, but I want to make sure that it aligns with the brand voice. In this case, the brand is Toastmasters. If I click on it and select magic right, I don't see anything called a brand voice. That is because I have not a told Canva what is the brand voice of Toastmasters. So what is a brand voice? Brand voice is defined by the organization to ensure that every message that goes out maintains that voice and consistency. For Toastmasters, you will find the brand voice under the resources, scroll down till you find the brand portal, select brand manual and download the manual. So this is the brand manual of Toastmasters. If I scroll down, we will find the brand voice and tone. Let me copy the text by selecting it and press control C, go to Canva and on the left hand side, we see something called a brand. I've already defined the Toastmaster brand elements in my brand kit, which is the logo, colors, fonts and images, but if I click on edit and scroll down, we find a new option here called add your brand voice. Click on the plus sign and paste the brand voice from the brand manual. I will remove the line bricks so that it looks neat and clean. So this is the Toastmasters brand voice, confidence, compassion, clear, respectful and so forth. Click on the save button and close the brand kit window. If I click on the text box now and select magic right, a new option appears called apply brand voice. To understand the before and after, let me make a copy of this text. Control C, control V and apply the brand voice to the copied text. Magic right, apply brand voice. You can see the difference between the original text that I wrote and the AI generated text that has the brand voice applied to it. You can use this feature when creating any communication related to that brand, whether you are posting something on Facebook or LinkedIn or even sending out a WhatsApp message. For example, this is a club LinkedIn page. We had created this post a few weeks ago. Let me copy it and paste it in Canva. Let me make a blank page, create a text box and paste the text from LinkedIn here. To see the difference, I will make a copy of this text box. Control C and then control V. Click on this text box and select magic right and apply brand voice. The immediate thing that I can see is that the Canva AI has condensed the text. Compare the two versions and see if applying the brand voice enhances your message. You can use this method before creating any brand communication. If you have a Canva Pro account and you are creating communication for a brand, make sure you check out the brand voice.