 Some of the best ways to empower entrepreneurship within the organization is to actually teach people how to be entrepreneurs, creating little tiny startups within a big organization. The thing about startups is we all sit around and talk about how startups are really smart and they're agile and that's all great and that's all true. But we are that as well. We've got incredible people that work within these walls. We have fantastic tools. We have an amazing brand and we've got incredible amounts of data. And what's awesome about that is that we can all build using all of those incredible tools. We just need to relearn how. And part of that is empowering people with tools, empowering people with different ways in which to test and learn different things, teaching people how to fail, teaching people that as long as you're fiercely protecting things like our data, our brand, our people and our consumers, nobody dies. That's the best news. Nobody dies when it comes to something like this. So we've just got to get ourselves out there. And most important, innovation is not about invention. I say this all the time. We're not looking to reinvent the wheel. We're looking to take things that already exist and just make them better. That's innovation. And that culture is something that I am really, really passionate about. And it's something that I spend a lot of time within these walls helping us to do.