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JWTIntelligence - Fear of Missing Out (FOMO)

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Published on Mar 10, 2012

In our March trend report, we revisit the phenomenon of FOMO (Fear Of Missing Out), the uneasy and sometimes all-consuming feeling that you're missing out—that your peers are doing, in the know about or in possession of more or something better than you. While we've always had a fear of missing out, today it's exploding with the onset of real-time, location-based and social media tools. We're exposed more than ever before to what others are doing, and we're filled with a gnawing uncertainty about whether we've made the right choice—not just in a given moment but in stages of our lives as well.

As a companion to our report, we've created a data visualization that highlights some of our U.S. survey findings.

To read more about JWT's "Fear of Missing Out ," visit http://www.jwtintelligence.com.

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