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Published on Jun 12, 2014
The second Google Hangout of the 2014 Design Expo (http://snipbfp.org/BFPExpo2014). Successful "last mile" distribution is one of the key challenges when marketing products at the base of the pyramid. What are the insights and lessons from experience?
In this Design Expo Google Hangout, we explored the topic of last mile distribution with Lucie Klarsfeld, Hystra and Nicolas Chevrollier, BoP Innovation Center.
The discussion was moderated by Lewis Temple, CEO at IDE UK.