 A film in three minutes, Pom Wonderful Presents, The Greatest Movie Ever Sold. You know that feeling, when you've worked all day, you get home tired and you just want to do nothing. Maybe you're longing to rest your sore feet on your Ikea footstool, sipping a nice tall glass of pomegranate juice, and enjoy watching a movie on your Panasonic television. But which one to choose? How about the 2011 documentary, Pom Wonderful Presents, The Greatest Movie Ever Sold? A film that delves into the cloak-and-dagger world of product placement in marketing and advertising by shining a crude, but revealing light on the industry's best or worst practices depending on your point of view. And who better to leave this documenting vanguard than one, Morgan Spurlock? The director, producer and star of the groundbreaking 2004 film Super Size Me, which shone a light on the unhealthy practices of the fast food industry and made Spurlock persona non-grata to giant corporations. In the film, the director attempts to create a completely transparent documentary that explores the twisted relationship advertising has with storytelling, completely paid for by the sponsors using the very marketing techniques that he uncovers, creating a film within a film that blurs the line between what is documentary information and what is just plain advertising. Once he secures financing from a number of companies, from a hotel chain, an airline, a shoe manufacturer, a deodorant company, to the film's title, soundtrack, tie-in products and even the food and drink Spurlock has on camera all being up for grabs, the contractual obligations such companies demand begin to filter through into the film, such as presenting interviewees with a pair of hiking shoes, creating an in-flight movie, sneaking in a commercial for Pom's wonderful pomegranate juice, which is made of 100% pomegranate by the way, to driving only mini-coopers on his many travels. However, it quickly dawns on the filmmaker that the more deals he signs, the more he is beholden to said investors, which in turn could compromise his original vision for the film. But in typical Spurlock fashion, the director puts himself centre stage of his subject with a charming presence that's hard not to smile at, especially when you realise he is selling something to you from one of his many sponsors. Every aspect of the production from the original pitch to securing finance, the design of the poster and trailer, the distribution and publicity for the film is covered in eye-opening detail, providing a rare behind-the-scenes look at the decision-making processes behind the marketing of a film about marketing. But most interestingly, the filmmaker's tongue-in-cheek approach reveals some of the ethical implications behind modern advertising techniques, from neuromarketing to subliminal messaging to the desperate measures public schools undertake to secure funding. Spurlock's style might not please everyone, but Pom Wonderful presents the greatest movie ever sold will certainly make you think twice about the next commercial you see, and hopefully leaves you wiser and more resistant to the dark arts of advertising in the future. Now, where's that pom juice?