 Pre-reason why musician should throw their own shows More control of the feeling intimacy of the show box. I am a huge advocate this I say shit all the time all the time all the time all the time whenever I did my my events I never did them in like a show specific venue Because it already has a tone that's set and it's hard to Create an experience outside of the experience that most people are gonna get when they go there. Here's the stage Here's the bar and this is where everybody can stand and you can't really change much about that They don't really let you in the many cases and also the tone is already set. All right, but if you have a Different look if you have your own venue and it's a typical show be at least you have more control of Doing the show when you're on somebody else's show, right? Whether it's a promoter or an artist at least you have that but the next level Which we talked about a few a few weeks ago is having a spot. That's not even necessarily a typical live event They might have you know all the outlets and shit like when we did a big JTL in the school or they might have I think you said y'all did a bookstore or y'all were gonna do some shit in the book Yeah, I'm very first. So we did the back of the tattoo shop back tattoo shop, right? So you had you can create all different types of vibes It's so so valuable. I cannot stress enough how valuable it is to do shit in non Show venues and you make more money that way. You don't got to deal with all of them other Overheads and things. Little Russell. We just talked about the Russell The backyard. Yeah, that she would not be as it's as special if it wasn't in the backyard And that was just at some regular venue that might have been he could have been getting to be even free because he I said some homies or whatever. So it's not even about the price The same thing even if he didn't have to pay for it wouldn't have the same level of benefit Where I want to back in if he just did it in a regular venue instead of doing that shit in his backyard That's a part of the fucking story. Yeah, so you gotta tell the story You create the story by doing stuff in different spaces quick second Have you ever seen an artist catch some traction and then they start to move the numbers start to grow? They might even go viral but then fast forward a year from now Somehow their numbers haven't really grown that much. They dropped back close to the same monthly listeners They had before the traction and viral moment Well, that's because you have to know how to convert those moments into careers And we've done this again and again with not only songs but artists and so has JR McKee who's been a part of helping artists like Lil Dirk Rod wave Justine Scott and money long and we just did a collab where JR McKee does a step-by-step Breakdown of how you took money long from zero to millions of monthly listeners and winning a Grammy over Beyonce Mary J Blize and Jasmine Sullivan check out this breakdown while we still have it up. You can check it out at www.brandmannetwork.com Slash Grammy don't forget the www or it won't work again. That's www.brandmannetwork.com Slash Grammy back to the video now the second thing that they know is more earning Which a well, yeah, you control more of it. You make more money. You have to pay Less people you know, I have to pay the event space owner or whatever. So we get that I think the last thing is Just as important as that first thing those are the ones I focus on a lot more control and fill in intimacy of the show And number three is you get a new perspective on show project. Thanks so much respect for it You don't respect putting a show together and so you put a show together Is different is different like you understand all the nuts and bolts So you got all kind of respect for the for the team The the anything that goes wrong you understand it more But also it allows you to think from a different level of creativity to because when you understand those elements You can think oh when this happens I'm gonna do that or it's a typically this is done this way, but now that I understand holistically I actually realize I don't have to do it that way. Yeah, right? Cuz this isn't gonna Domino effect and and shut everything else down sometimes we don't change stuff But we think it has to be done that way or else none of the rest of this shit works Once you understand it is like oh no Yeah, I can move this and then insert something else. So that new perspective helps there I mean, obviously when you scale up as an artist just understanding kind of how your team works the nuts and bolts of everything The new perspective is is huge on this one You got anything else that you want to add in terms of like going your own shows in terms of value that makes it cool That means some more valuable I mean, I would say was it control ins me bar is getting this up production man kind of like I was saying earlier You get a lot more control over the data while you get the emails you get the phone numbers You control the way you you can interact with fans and the venue Which I mean most being is a typically pretty cool with that and you said certain things up But you know you want that complete control, you know your show But that one is used to me because like I said that could be the difference between like a hundred person show Financially isn't crazy, but a hundred emails is very valuable so I think like just being able to get access to that says a lot and then I Would say I mean, I guess it does fall within the You know curation of the experience but putting on the show together also make sure that you give the most favorable light in the event You know because every artist is gonna get booked for an event where they put you in the trash slot Comes with the territory versus a growing pains. You're gonna be first You're gonna be last which everybody things going last is cool going last is only cool If you're the headline if you're not the headline of material going last is a death wish You know I everybody going home doing I said Everybody know I got no time got to park a lot for you finish. It's a great. This is what I'm getting out So, you know, but you get more control over when and how like I mean, I know artists um When I first ever start working for their label, I work for I remember there was this artist that we saw and in his college days He would he wouldn't the college like somewhere in Boston and he was just like book acts to come through Boston And I make himself the opener and then But so he was also making money off of throwing these shows around the Boston area and using them as a way to Like plug himself and plug is on music Which I always thought was genius because I breath double difference and you make some money and you gonna make sure I'm going on right before this person come on I'm not putting random little who the fuck whatever you can go first. You can go last or whatever So, um, I think it's undervalued about controlling your position on the show because like like you to your point Once you understand your audience and the people that's attracted to the event, you know exactly what you want to put Just like whenever we used to do blue summers If there was an artist on the blue summer docker that we really really fuck will we put them like third or four Because we know it's a great spot You have enough time for all the early people to come in and get settled and then they're a little lit and they're having fun Right, and you're not like too far out. Well, I people gonna leave do you say they know it's still more to come So they gonna stick around for a little more versus like the first three and the last three they got different issues No, the different sides of the same coin was basically the same issues, right? But yeah position on the show is super super valuable But other than that man, I think they touch on touch on all the big stuff on like why you should be throwing a show I guess the last thing I would say would be the reason you should throw your own shows because nobody else is booking you You know, that's as fucked up as that sound That's the a large read. That's the reason I know why many artists are throwing their own shows It's the only reason I start doing shows like I had artists that I was managing Nobody would book the motherfuckers. I start throwing my own events. You know, I'm gonna put you on this shit, right? Like I've met there's a arts in the city named Johnny Johnny's like that Johnny's I miss how you got started doing his own show Well, he wanted pretty much all the things that this said like that comes with control But then he was like, yeah, man I just know it's like I wanted to do shows like once a month and no I was booking me once a month So I thought I'm all shit once a month. Well, I haven't frequently even doing it So that could also be a reason you put a show together is that nobody else will book you for better or for worse You know, for whatever reason is the reason people won't book you. I ain't here to talk about that I'm just saying if it ain't happening you can do it because it's not as complicated as people think it is to throw it So it is it is complicated. Don't get me wrong But it's not as hard as people think it is right. It's like a very simple show. You need to be you a DJ You know saying some performers and it's people to help you promote it But I like that's a bit like it's a little deeper in that but I very service level That's all you need at all. It's a decently successful show inside And then you can build in production value and Entertainment value stands got one but like like that formula alone I've seen Are there to put themselves in front of their first 20 people 30 people 50 people crowd and saying and then go from there So yeah, nobody's booking you bruh. It's not Maybe you got to prove the people why you should be booked first put your money up Throw a fire show get some footage of it like you said and then that becomes your highlight real Man people will book you you're saying like my artists on we did the blue summers or not Because we never put on the song but no the early shows like that that did help I remember sending emails of footage from the first couple shows and like yo, look at him He's a star. Don't you want to book this guy? This wouldn't throw us a bag to come out of wherever you at This is something that we did very well. I actually didn't have anything to say until you said that last thing The highlight real for your artists do rich That right there is another thing you should add to this list, right? Just all out you get highlights that Excuse me. You get highlights that you can you know flex about social media Now you don't help you to get yourself booked for other shows when you Convent and you're like on the line because there are some people who will book you If you seem like you can bring a good performance. All right, don't care about crawled down I certainly grow out here care about you having a whole bunch of Like followers or streams and any of that stuff, right? But and these goals especially for people were throwing shows Your show Will go to another level if you look at everybody as your customer Artists this works as well, right? Because you need to look at your fans Where's your customer near then your fans not just how cool I look But how can I make sure they have the best experience ever? But what we did Was make sure the artists had the best experience ever, too Like we gave them looks and feels like they were not getting looks and feels like I don't know if you remember like some of the like shots Like one for Floyd like where we got a crazy like photo of Floyd that I remember I still think I was in this day. This thing you look lit like he was like Artists in the world, you know say like you do that kind of shit Like people are going to want to be a part of it And you don't have to do as much to like find artists and and convincing people because they're like dang I wanted even if this wasn't big just to have this shit for me to market later would be great But they also are gonna start to feel like well, this is some official You will start getting better curated selection and everything So yeah, if you can think about everybody like a customer That's the simplest way of saying it and serve on that way But especially with the artist, yeah, like make them look as dope as possible because that's also make them feel dope And it's gonna make it goes full circle. Oh Yeah, that highlight real is Essentially what I thought about when we lay a Help the heart help the artist make a highlight real for themselves If you're more of a promoter and somebody who's trying to build from the ground up I like the typical club shit because you know, they got different They got different thing different group. They don't yeah, they don't have to think we got different sort of They're different definitely different struggle