 In the modern age, it's much rarer that a service is provided in a subscription services model than not. While the skyrocketing popularity of subscription models has been sudden, it seems unlikely that they'll be removed as quickly. There are over 225 million subscriptions in the US alone, growing 3.7 times quicker than the S&P 500. Most subscription services are for curated consumer products like Birchbox and FabFitFun, which provide beauty products, clothes, and even dog toys. Services, like Dollar Shave Club and Amazon's Subscribe and Save, are aimed at quick and easy fulfillment of products needed monthly. The last type of subscription model is membership. Services such as Amazon Prime and Sam's Club membership are the most common in this category. But what drives the underlying growth? Many consumers say these services are convenient, engaging, and incredibly simple. 22.7% use subscriptions for convenience, with 14.1% claiming services are cost-effective. This concept of convenience is at its peak with replenishment services such as Amazon's Subscribe and Save. Since you can get items on a customized schedule based on utilization, deliveries can be personalized, and multiple subscription goods can be easily managed. All these benefits were even more valuable due to the COVID-19 lockdowns. Between the shutdown of normal channels for purchasing products and the need for convenience in hectic times, it is no wonder why subscription models grew by 11.6% during the pandemic. However, this growth has allowed for the creation of new industries. Companies such as My Garden Box and the SIL ship houseplants to customers every month. Similarly, science companies like KiwiCo and Matter deliver science projects at a discounted rate to help reimagine learning for younger audiences. Ultimately, new subscription models have many advantages and allow entirely new markets to exist. The emergence of all new subscription services ensures that subscription models are here to stay.