 to really shift culture. We need story, we need art, we need narrative, media, influence, and that's really what impact investing is about. And so it's not really just a financial conversation, it's about unlocking the potential of markets to drive positive impact. When those two pieces come together and you can tell that story, that moves us to that better economy. The very first time I came to Socap was as a volunteer. And so the field has evolved quite a bit. We have always thought of ourselves as the big 10 convening that where so many other things are sort of invite only or get the right people in the room, our belief is that you don't know who the right people are to have in the room when you're really trying to unlock something new. And just recognizing that we never know where the next best idea is gonna come from. I have always believed that business is an incredible force for how we will create positive change and positive impact in the world. It's sitting next to someone you've never met before and finding the person that you are doing your next collaborative work with. I hope that people who come in contact with Socap for the first time take the leap of faith that they won't be left hanging if they join a conversation about impact investing. It's not just for people who are financial experts and that actually that's maybe been part of the problem. One of the big things we realized is there's so many unheard voices and so often it's those unheard voices that are doing the greatest work. We wanna make sure that we give them that platform from which to speak and share so that others can learn and we can all move forward. The more we can bring people into this tent and find new solutions, that's what's gonna unlock the potential of impact for these markets. And I really believe that it's gonna take all of us to create change on these big issues. And so it's really that idea again of valuable strangers that for too long that finance conversation has been siloed from sort of real life and a big part of this is bringing those two pieces together again.