 And so here's what you want to do first here's here's here's an example, and you'll want to do this like in fact let me let me show you like let's really look at this. Let me pull up your personal pages well because both pages are just as important. What's your, what's your, your personal page. Personal pages fictitious it's Kirk Mason. Yeah, because when I did this I didn't want to create a personal page I just wanted a business page. That's right. That's right. That's right. But but are you still but are you active on that page. No, at all. Okay, at all at all. Okay, perfect. So then forget about the forget about the personal. Okay, so then here's what you want to do. Here's what here's what I'm going to have you do step one step one is since you're going to choose one name. That's what it's all about is one name. And here, we're already, we're already mismatched we're already confusing the market we got we got buyer sell with Kevin for the user name. We got CA homes by kev.com for the calm. And then we got K underscore my vet at Yahoo. So the inconsistency in the in the name is what is what is what throws it all off. And this is just basic this is super basic this this ain't no law. I mean I'm just trying to step the brand up. This one name whatever the one name is we bring to the marketplace. We need to lock that name on everything. So for example, with with my client over here candy. Well first of all I'm going to take it back to the personal page like let me from the personal to the business. So on the personal. This is her intro, and I'm telling you 99.99% of real estate agents go to all your friends right now all your friends that you got his agents go to their page just click on it for the hell of it, the personal page, any friends that you may be with on the on the Kirk page, click on it for the hell of it and come look at their intro. None of them look like this, and this this is just basic. This is basic branding. So right away, what you'll see on most agents pages is this link will be their brokers. So this is taking me straight to cold walls business page. So the majority of people that are friends with that person are liking cold walls page. That's mistake number one most don't even put their own personal or their own, you know, business page to put their brokers. So right here, that's her that's her business page. But then most importantly the one name that she's bringing to the marketplace is hedge properties. So what she did is she literally went the extra step, and she customized every platform, because the last thing you want to do is over here with buyers sell with Kevin. The last thing you want to do watch for example, let me I'm going to show you right now. If you don't got that for everything else, then then I wouldn't even recommend it for Facebook. We need that for everything. So what tends to happen is, you'll end up getting that one name. And because we didn't lock it on everything else, someone else got it on LinkedIn. Let's see if someone else got it. So, okay, no one no one got it. So that's good. No one got it. That's good. Let's check Instagram. Let's let's hope no. No, you got it. You got it on Instagram. No, my Instagram is Kevin my vet Ari. Okay, so this is this is available on Instagram. It's all also available on on LinkedIn. And it's, let's see if it's available on Twitter. It's too long, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14. Yeah, it's too long for Twitter. Twitter is 15 characters. So it's not actually look actually no it doesn't. Well, yeah it doesn't it doesn't one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13. Yeah, it's too long for Twitter anyways. So LinkedIn, you have the Facebook page. Instagram, you don't have to start up a whole new account. And also with your Instagram, your name can stay at the top, like your name like your name can stay at the top like like this for example here's my name right here. So my name is on the page as well for sure. But the username, the username is my one name that I'm branding. So favorite so in the search button right there for Instagram. Type in Kevin my vet RE. No, no, there it is. Yeah, yeah. See so. So again, you got this as your name. This what you have as a name with the with the business page is the same thing. So over here this is that your name on the pay the title of the page. And that could be anything so linked in Instagram. This is it for Instagram right here. The title could be anything what I'm referring to is the user name. Okay, the username, you want that to be matching with everything so this right here these are her user names. And so when it comes to your demographics, your ideal client client. Nine out of 10 of them are going to be on these top five Facebook, Instagram, Twitter, Pinterest and LinkedIn. Even if you don't know one darn thing about Pinterest, set it up. Like you got to you got to lock the name that's what it's all about just lock in the name making sure no one else could take that name, and then getting it listed. Because you never know man people are going to find you on Facebook. And so this is her personal page. Let me show you the business page. People are going to find you on Facebook. Let's say they find your business page. Let's say you're running ads on your business page, and then boom, they come to your page, and they see that you're on LinkedIn. They see that you're on Pinterest. They happen to be on Pinterest 15 hours a day. So they click on Pinterest, they connect with you there they message you there because they're more comfortable messaging you there. And you better hope you get that message. Right. Not everyone's going to get a message on Facebook, like not everyone even likes Facebook, just because you found them there. Don't think they're spending time over here. And so as a brand, I just want to make sure you can find me as a brand I want to make sure I got that one name so it looks good as a brand I don't want to miss any message when it pertains to buying and selling real estate. So, so if anyone's going to going to message me it's going to be on one of these platforms, and just just get it get get them all up and just and rock with one name. So it's either going to be this is the username. Kevin my, my, my vet are either that's the username so you're going to come over here to Facebook and change this. Right, you're going to come over here and change this if that's the name you're going to run with. Because you just want to match everything so again with with candy look this is her business page, hedge properties, hedge properties, hedge properties, hedge properties, even the email hedge properties, even the dot com hedge properties. So, um, for Instagram I can go into the account and change the Kevin my that already or have to create. No for sure like let me show you so if I come to my profile over here, all I'm going to do is click on edit profile. And this is the name so again you got your name on the page. What I just want to change you that that could be your name right there. All I want to change and customize are the user names. Okay, I see. So, so I want it to be instagram.com forward slash and that customized username. And I want the same for the website address the same dot com for that web for the for the user name, whatever we're bringing to the marketplace that one user name. You know, so this is just the difference and again all it is is aesthetics, all it is is what the human ICs I see one name. Okay cool I can remember that hedge properties. Oh, should I can remember that I could find you anywhere online I could find you any social media platform platform buyer sell a Kev okay call hitch up on Twitter. You know what I mean it's like that one name. Okay, so like I have I currently have a Gmail account. My agent Kevin Gmail. So can I link that new name if I were to switch it to a buyer seller buyer seller with Kevin Gmail. I have to create a new account or can I just mask it. How does that work. No, you would just, you would just. Again if you already have it, then use that for everything. But it's just if it's taken, then you'll want to get a different one. But but at the same time what you can do also is once you get the dot com, like especially through go daddy. If you get the dot com, then you can always use that as your email. And then you can forward that to any Gmail that you want to tell you the truth. So, so Kevin at CA homes by kev.com. You know what I mean, like that should be that should be the email, like, like she has her Gmail over here. But like on mine, for example, like if you kind of like here's my personal page. Everything is one name. It just, it just looks better. Right it just it just stands out that's that's all I mean if we're trying to build a brand it's like shit that's there that starts there like there's the basics. Right. And that's just I'm just saying that's what everyone misses. But if you kind of my business page over here. All the links you'll see in the intro as well, right here at the top in the about section. But what I what I have is I don't have a Gmail. I do have a Gmail actually I do have a Gmail. But what the public sees is they see my business email David at inspired digital.com. And if you email that it goes to my Gmail. Okay, so so so we can link it. We could create. Oh yeah for sure for sure for sure. You can you can you can forward it is what it is you can forward it as long as you own the dot com. And I know through Go Daddy you can just set up email forwarding. And that's what I have like I have I have you know I just have email forwarding it simply goes to my Gmail and I check all my email through my Gmail. You know, but but there goes all the links right there. And everything is just one name. So that's what I call step one kev that's what I call step one, and then and then going back to candy so I can show you an example. Real quick again on her business page. This is step two, this is what we need to do sooner than later before the intro video let's do this one first. When I come to Kevin's page. Again, Kevin, here's the thing about social media we don't know each other. Like just because we're friends on Facebook or whatever and you got these people on your on your on your Facebook friend list ain't nobody know kev. Unless they're your friends from school, unless they're your neighbor unless you break and bread with them, unless it's someone that your family, your cousins, like you got a handful of people on your personal Facebook page that you actually physically know. But again, as we're scaling up that number. Most of us that are building a business. We're trying to take that number through the roof. You're trying to have 17,000 people on Instagram following you. Well, at the end of the day, ain't nobody can even know me. So it's like, not only do they not live in my area like I've been talking about, but they don't even know me. So when it comes to when it comes to our brand. Here's another thing that stands out. I come to Kevin's page. I see 26 likes. I come to candy's page. I see 3500. I don't know candy. I don't know Kevin. I'm just a random ass person, right? That just happened to be friends with you guys on Facebook or social media. I don't even know anybody even know each other. But I'm just over here assuming that candy is crushing it. I'm over here thinking Kevin might have just got started. When you could be the 15 year vet. She's the three month rookie. But we don't know that. I mean, so that's what I call step two. After looking at thousands and thousands of pages, man, business pages, real estate agents specifically again, since 2016. I mean, I don't mean to keep saying that, but it is what it is. It's that real. I've seen them all 99.9% of them have 200 likes. So when I come to yours, show me 2000. Right. Just stand out. You don't need, I mean, I got 10,000 online. You don't need that many at all. But as high as it really gets for an agent, you won't find too many unless unless you're coming across a brokers page, like maybe coldwell, and they've been promoting that business page for the past 17 years on Facebook, maybe they got 17,000 people or 77,000 people, but they're the main brand. But an individual, you'll never see anyone with with with this many like at all at all, like maybe one out of out of 300 people that you'll look at. You know, so that's just a part of the brand as well. When an individual comes here, show them a bigger number. All that is is perception. That's all it is. But it's important for our brand. I want you to come to my page, think I'm the shit. Right. Like, and that's worth the first ad. That's worth the few bucks to take it up. You know, and that's why like over here on my on my page, you come over here, you click on my on my personal page, you click on my name, go to my business page, and then a person again ain't nobody know me. I don't know. Nobody knows me. But when they come here and they see 10,000. They're like, holy shit. Okay, maybe this guy's doing something right. That's all that is perception man for all for all they know I just started the damn thing. They don't know that. Right. How do you get to how do you get those numbers. A simple like at a simple Facebook ad bro, a simple Facebook ad, a simple Facebook ad. So let's do this let's let's let's let's let's run that ad let's run that ad let's spend this time real quick and let's let's get that ad started. Do we have any budget right now a few bucks to put towards an ad. Oh, sure. Okay yeah let's just run this out I'm gonna blow your mind with this ad, and this isn't this is a one time ad like it's not an ad you're going to run all the time. It's not an ad that that that is even you know, targeted, it's a very untargeted at it's a very broad, we're going to throw a we're going to throw a huge net and just target one key word. And just get thousands of people to like is like like the page real quick it's just to get the ad account going it's so Facebook can start noticing traction on the account. And it's just to it's just to bring life to the page it's a one time ad we'll run it for maybe a week, maybe a couple weeks if that and just spark the page real quick. And then after that, I just thought about something. Let's let's hold off on that and here's the reason why because I like to do things the right way right understand what you're saying. Yes. I can't perform any real estate activities, probably for the next 48 hours or so and until until I sign up with a new broker. Okay, okay, I would prefer. I'm situated and we do that because what we what you're saying is probably not illegal or wrong but the point is, it's all good. Yep. They're coming to a page that's that's probably invalid because I'm not. I just switched brokerages and I didn't complete the process onboarding process yet. And so, you know, I just want to do things the right way at least at least that's my opinion. Yes. Oh yeah for sure. I'm with it. We'll do that then let's talk and let's talk in a couple days and that should be our next call is let's run the like ad and just get a few thousand and in the meantime what you what you should be doing also. So here's a little bit of homework a little little bit of homework is number one. Think of that one name you're going to use for everything. Now we're gonna I'm going to stick with buyers so with Kevin. So, okay, just have to switch Instagram. Just just make sure it's not it's not available. You know make sure it's not actually that is that the name we check the first time or did we check. Yeah, we did check by our cell with Kev. So, here's what you also want to do. Let's let's go one step further. And let's just check to see if the dot com is is available. Because if that dot com is not available, then then we're not going that route you're going to have to think of something different. Buy or sell with kevin.com. Look at that it's available for 750 bucks man you ain't going to buy that. So, what about I mean what about a dot net is down here and then hold on a bit. You got you got net. Okay, just buy yourself with Kevin net. That's not bad. That's not bad. Buy yourself with kevin.com or bad actually that's that's only buying buyers sell with kevin.shop.info.me. Yeah, there's there's some to choose from. Okay, that's fine. Perfect. So, we don't necessarily need the dot com. You can grab you can grab something different. But this one is this buyer selling Kevin online with the bottom. This one right here. Yeah, yeah buyers sell with Kevin dot online. That's that's really good. That's a really good one too man. That's a really, really good one. Everything is online man everything is online buyer sell with Kevin dot online. In fact I just purchased like four online ones the other day. So an online one's not bad. So here's here's so. Yeah, so that's what you want to do then is grab grab that grab that from from go daddy. And then and then get that so that's that that's number one is let's get all you're going to do is log into all these social media platforms just log into all of them like with LinkedIn. You just simply come over here to your profile. Let me show you where it's at. So if you just come over here and click on click on what it's right here, edit public profile. So if you click on that, it's going to straight bring you to this section right here where you can you can change it and it's right here personalized your URL. So all I did is I hit that little pencil, and I put in my custom name. Okay, and then select save right. That's it. That's it and then and then the same thing for for the Instagram. And then what you'll want to do is that that name is too long for Twitter so you might have to just leave Twitter out. But, but for sure get a Pinterest up to man even if you don't know one damn thing about Pinterest even if you'll never pin anything ever still lock the name we need to lock that name. So when it comes to Pinterest, hundreds of millions of people are over here man every single month hundreds of millions of people. So the these females these older females that be on the market as well they're over here pinning stuff on Pinterest like my wife my wife over here pinning stuff on Pinterest don't know one damn thing about Facebook which you know everything about Pinterest. And that that that's a 40 year old woman that could possibly be selling or buying someday right over here Pinterest. So when you come in here is just clicking on this going to settings, and then you'll see the user name. All you're going to do is just is just putting your username right there. And so you're you're you're good with that you're good you're good with the Facebook page, and then and then again so you said you do have that Gmail or you don't have that Gmail. No, I don't know. Okay, yeah, grab the Gmail. I'd grab the Gmail fire you buy or sell with Kevin at Gmail. Now, that won't be a name that you necessarily brand, like I wouldn't recommend putting that name up here I would recommend getting. First get the get the get the domain and then you can turn that into the email, and then you could just simply forward it to your to your to your new email. Or you could just or or or if it's branding just like with with candy. You know she she has the Gmail, and she's listing the Gmail, and the Gmail. It matches with everything else. So I mean, if you can go that route you can go that route to them, as long as it's matching just grab the Gmail for the heck of it just grab it just in case. Buy or sell with Kevin at Gmail. Okay, so so that's homework assignment number one and then and then homework assignment number two is to work on the intro, work on that intro video. Okay, and I'm telling you kev. I don't know how how you are with camera as far as like shy or whatever like, bro ain't nobody know you like when we run this ad. It's going to a cold market. Don't worry about the video it's going to be very nice stone it's good good good keep it simple. But what's important for me is to target the five cities, see how it see how it does see we're getting traction, and then come back and retarget and then my plan, my plan is every Monday to put out something. On Fridays, I have something I'm creating called Freedom Fridays. And the idea by Freedom Fridays is I follow a specific eating plan during the week. So I'm going to go to certain restaurants on Fridays by lunch and feature the lunch, and then just do a quick video about real estate in that market so for example, there's a Jamaican restaurant in Hawthorne I'm just going to go there. Five minutes when I pick up my food take a video of the ox sales, and then quickly talk about the horse market and then take that video and send it out to the horse one area. Okay, so here's the deal kev here's the here's the icing on the cake I love how you're you're thinking and I love the strategy I love it I love it I love it. Here's the icing on the cake. Here's the call to action there always has to be a call to action what every agent does their call to action. Hey guys and by the way, feel free to give me a call or send me a message or maybe comment below. Like that that that's the random social media call to action call me my number is listed call me as I ain't nobody calling you. So what we got to do is, those would be great ads as well, like those would be phenomenal ads, your your Friday videos with a call to action so at the end of the video, even if it's not an ad, even if it's not an ad at the end of the video and actually I would highly recommend it being an ad but here's the call to action. My plan for that is his people are people are about peaking interest. Yes, so for example, that person might not be thinking about buying in Hawthorne. So if I end the video safe for a free list of vacant homes or remodeled homes in the Hawthorne area click here, and then send them to my IDX feed or maybe have the list already prepared, and it just goes to their goes to their infamous wherever it needs to go they download it you know that that that's where we're at so actually that's where we'll be at is that landing page. So that's that's the million dollar question is what what landing page software or what web page are you are you trying to take them to, because that's the most important. You know, we'll cross that bridge when we cross it, but but but most most most web pages that I've seen from agents are not the right one. So, I end up always having to recommend the other one car trip for example because everything else out there ain't the one for for ads for for targeting so. Yeah, we'll cross there when we cross it but we'll need something to give out so either yeah either you're giving out a free buyer list or you're giving out a buyer seller guide. That was the call to action. Yeah, so the call to action is always by giving away click the button below, you know, and you could be at that restaurant doing your damn thing talking about it and given out all this great information and that call to action hey and by the way guys, if you like a buyer list, click the link below. It'll take you straight to my web page. So for example, this would be this will be a page. So I'm seeing that as a Facebook ad targeting my local area. If they click on it, they come straight to a page like this. Welcome to the Los Angeles homes under 900 K list. Some of these homes even qualify for special financing, rush me the list ASAP. That's how you can bro. That's how you capture lead, it ain't going to go to your broker's website. It ain't going to go into your IDX and all of a sudden you're sending them 15 listings. It's like no like what what takes place on the back end so I'm click off from this one right here. So when that person comes here, and they opt in. They ended up going it's a two page. That's all it is man takes two pages page number one landing page. They opt in send me the list. They ended up going to the second page. This is the thank you page. Now it's these two simple pages that are the most important for Facebook advertising and I'm telling you right now I don't think your webpage does it. I don't think I'm on. Now I could be wrong. You could have, you know, webpage where it does take me to a second page. My question is, how does the, how does the list being generated on the back end, because the NLS have IDX site. Yes. Do we do we have to create a PDF version and then upload it to no, not at all once that so so what just happened right now is the lead was just captured. Now that lead is in my cartridge CRM that lead is now sitting over here. Watch for example, I just opted into my own damn page. I'll see my name right here. So look, this is the lead that just came in. This is the lead that just came in. And so as I click on that lead, I can click on the lead. I could put notes. I could tag them. I can I can see what list they opted into. So they like they opted into the bar list. I can see if they're on there in any, any sequences, which is the automated emails that go out the moment they opted in. So to answer your question, this first email that goes out, that was the automated email that goes out right away. I could, I could say, Hey, Dave, thank you so much for opting in and inquiring on a bar list. Click here to be taken straight to the list. And that could be your IDX link, for example, or that could be any. That's all my concern because again, everything needs to be automated and set up an event. So yeah, so when they take action, we just get to the desired result. Yeah. Yeah. So that lead I could take them again, capturing the lead is number one. That's the most important. And then in the number two is the back end, which could be a simple email. I send a simple email automate a simple email and I can have them go anywhere after that. I could take it on my website. I could take them wherever I want after I capture the lead. So that's that's why the front end that lead that web page that landing page, the landing page, the thank you page. That's why I've yet to see a real estate agent have from their brokerage is those two pages. And the reason another reason why those two pages are so important is because as I go to the landing page again when you're running Facebook ads, taking you back to the landing page. In the other video, you're at you're at some taco shop talking about how amazing the burritos are and and they click, they come here. Some are going to opt in. Some are not. That's why that Facebook pixel has to be on this page because I'm going to retarget those who did not opt in. That's number one. And then number two, the ones who actually opt in, they land over here. Now what I'm going to do for sure is those who land on this link. This is a completely different link. My Facebook pixel is also tracking these people. So here's what happens in Facebook. We create a custom audience. Those who have landed on this page are quote unquote leads. Now as I go run future ads, because I'm going to keep doing this every Friday, I'm going to be at another another jump off every Friday. As I go and run that next ad next Friday, I'm going to always make sure to exclude those who landed here. Because they're already right. They don't need to keep seeing my ad. They've already opted in. They don't need to keep seeing my videos. They've already opted in. So now if I ever want them to see anything else in the future, email it to them. I'll email them as they're already a lead. And I drop another video next Friday. Hey guys, check out this video. I just dropped on my Facebook. Hey, you guys are going to love it. Click here. And that's an email. I'm not paying no more to get them to see my ads. I'm excluding them from my ad. I'm now going to email them. Right. So, so that's why the email can be sent from Carter as well. Heck yeah, bro. You kidding me. Carter is the most important because it's the landing page software. It's the email autoresponder and it's the online calendar. As these emails start to go out automatically on Kevin's behalf, directing them to wherever the heck we want to direct them in the email, there's a link to our calendar. That's the most important. I want people to be getting emails on my behalf on my behalf all day every day with a link to my calendar. I don't want to be, you know, I want people to automate. I want to, I want, I want to wake up every day to damn appointments. You know, that's what starts to happen. So as we start to fill the funnel and people are receiving emails every day, you're going to have a handful of them that are actually scheduling appointments. Clicking on the link, you know, clicking on your link in the email. And that link in the email is not some random link in your email signature. It's not some random link in the PS of your email. It's a freaking real call to action. Hey, Dave, and by the way, man, if you'd like to jump on a call, I'd love to talk to you. I'd love to give you all my secret strategies on what it takes to buy in Los Angeles in 2021. Click the link below. Take it straight to my calendar where you can schedule your best time. Hey, and don't forget to check email number, you know, coming out tomorrow. I got another email coming out. You're going to love it. Talk to you soon. You know, it's like a real, every email I'm trying to get them to schedule a call. You know, but again, it's not, it's not sending your phone number. It's not reply to the email. It's click the link, go schedule a call. You know, automating the appointment as well. You know, so. So that that's the long term approach. I think we accomplished a lot today. I'm glad the direction we're heading. Yes, man. But I got to run because I have another call another. Yes, work on the links work on the links and practice your intro video or get it done and then and then let's let's talk again and on our next call we'll run the like ad. Okay, and possibly the intro video if you're ready with it as well. Okay, cool. All right, Kev. Have a good one.