Although I enjoyed Barack Obama's recent web ad "Embrace" (the one with lots of hugging between Bush and McCain), I still think the campaign needs to be a little harsher. The idea of a continuation of Bush policies into a third term should be scary, not playful. Furthermore, I think it's important to emphasize that McCain has been "doubling down" on Bush's policies at the same time the rest of the nation (and world) has been abandoning them.
I created this ad to illustrate the kind of concept I'd like to see Obama's team develop.
Again, not claiming to match the quality of Obama's ad team here. :) But I think that it's a good message, and would work well on the disenfranchised former Bush supporters (or at least people who had neutral feelings about him early on), who feel like they know better know, and wouldn't make that mistake again. If the American people can "get it" about Bush, why can't McCain?