 And so basically what we're seeing, an example like WhatsApp, which all of you I'm sure are using, 600 million users. And what happens with WhatsApp? Now that they're part of Facebook, they actually change the telecom economy. $300 million a day is made with SMS at the telcos. What's going to happen to that money? Well, do you need SMS when you have WhatsApp? My answer is probably not. So that's really disruptive to everyone. Great book that's coming out from the Singularity University and Peter Diamandus is a book called Exponential Organizations. That's the first thought I want you to take home. How do you become an exponential organization? Following that stick. Because humans are not exponential. You're not going to think faster because you tweet. You're not going to be any quicker with your brain memorizing the entire universe of information. That's not possible. IBM Watson can do that. We can't do that. We are linear for the time being. Hopefully for quite some time. But our organizations have to be exponential. They have to be faster, more agile, more adaptable, more innovative.