 As you work on optimizing your offerings for the market, it's very helpful to seek feedback from other people about how to describe what you offer, your services and your products. And so I'm going to give you in this video a couple of ways to do that that my clients and myself have found helpful. And you can do these techniques either on social media, you can post it on Facebook and then get people to comment on it. Or if you're more shy about that, you can just send it via email to some recent clients, some colleagues, some friends, some people in your network. And if you do send it via email, be sure to BCC them, blind carbon copy so that people can't just reply all and then there's this long string of emails that people can't leave. So be sure to blind carbon copy if you do that over email. But on social media is a great way because when people comment on your question, other people are more likely to see it and therefore be more interested in commenting as well. So here are a couple of ways to frame this question for your network. Okay, this is one way. I'm seeking to update how to describe the work that I do and being that I'm so close to the work itself. I'm finding a challenging to describe it in a way that others can quickly understand. Can you help me out? Take a quick moment to reply with your top of mind response. If you are telling a friend about George's work and obviously replace George with your name, how would you describe it? Just what comes to mind in this moment is fine. I'm gathering responses and I will integrate it. Thank you very much. And if you do this on social media, you can actually ask, you can even include a line to say so that you don't bias your own response. Don't look at anyone else's comment. Just go ahead and write what's top of mind for you. And after you've made your comment, then if you're interested, you can see what other people wrote as well. I'd love to, and if you have additional time, I'd love to see if you agree with how they described my work. So that's an interesting way of doing it. The other way of doing it, and oh by the way, you can do this also over your email newsletter. So three ways of doing it. Social media, like posting this question on Facebook or LinkedIn, those are probably the two main places, or you could do this over your email newsletter to your email subscribers, or you can do this over individual email, blind carbon copy, a bunch of your friends and colleagues or clients. Okay. And so here's another way to ask the question. Those of you who know something about my story, I'd love your help. I'm updating my website, and I gave a link to my website. What do you know about me and my story that you feel most needs to be shared for people to really know what I'm about? Or what part of my teaching do you feel is most important? I look forward to your comments. Thank you so much. And this is one that I actually posted on social media. And I'll give you the link to it. I posted it on Facebook and then I sent that particular link for that thread to my email newsletter as well. And as a result, I got over 100 comments, people responding about it. So use one of these ways. Maybe you can try both and use them maybe three to six months apart. And let me know how it works for you. I'd love to know.