 Wendy said Tuesday that its new digital menu boards would give it more flexibility to change the display of featured items based on demand. So it was reported as Wendy's will implement surge prices. Those reports were misconstrued. Our intention, we quote, would not raise prices when our customers are visiting us most. What Wendy's did is not they didn't change anything. They just redefined it and said, no, no, no, we're not raising prices when it's busy. We're lowering prices when there's less demand. It's the same thing. It's just, which price are you going to call the base that changes? They're saying we're not going to have the same price all the time. But it goes down better to say, no, we're lowering the price than it does to have people say you're raising the price. And it worked because every story today says Wendy's backs off from surge pricing. And everybody's like, yeah, that'll teach him.