 Live from the Sands Convention Center, Las Vegas, Nevada, extracting the signal from the noise. It's theCUBE, covering HP Discover 2015. Brought to you by HP. And now your hosts, John Furrier and Dave Vellante. Okay, welcome back everyone. We are here back live in Las Vegas for HP Discover 2015. This is Silicon Angle and Wikibon's theCUBE, our flagship program. We'll go out for the event and extract the signal from the noise. We're kind of winding down day one. I'm John Furrier with Dave Vellante. Our next guest is Jason Newton. Back again to talk about the enterprise group messaging. We kind of had to hold it back at the beginning of the day when you were on. Not to spill the marbles in the lobby with Meg Whitman's keynote. Welcome back. It really is the new Hewlett Packard enterprise messaging. It's not just enterprise group anymore. So, yeah, we're kind of holding back. I didn't want to spill all the beans, but I wanted her and the executive team to kind of come out and tell the new story. I'll just say that after the show there were a lot of high fives in the green room. One company, we actually came out there like one company. We told the best story that we could possibly tell that it's about time that we get there. So they're super thrilled with what we're able to do today. And I think we put a different face out there for our customers to believe in and start to get an idea of what we're going to be all about and how we're going to enable our customers and our partners to be successful. And new logo. New logo. Unveil the new logo. Very simple. Explain the new logo. Yeah. Explain that a little bit. Yeah. I mean, it's sort of symbolic of a couple of things. One of the things I like about the new logo is the color palette, the color green. If you look at our industry. Color money, baby. The color money, color growth, right? Color of opportunity. But also, if you look at the landscape for whatever reason, like everything in tech is blue, right? A little bit of orange, a little bit of yellow here, but like green is what's sort of out there. So really enables us to stand out. Simplicity is what we want to be about for customers. Simplicity of experience, simple to do business with. So, you know, the rectangle is part simplicity, but also represents a window, window of opportunity for our customers. And as we all know, and we've talked about earlier this morning, windows of opportunity are fleeting in time. And so we've got to act. And that idea, you know, being able to act on that idea within that window of opportunity is what we want to stand for and enable our customers to do. So you guys gave a lot of thought to this. You had some really smart people sort of dancing around. I'm sure you sort of had a back and forth on a lot of this stuff. And what came out of it is the idea economy. And everybody talks about the digital economy. We love the digital economy, we talk about all the time. But ideas are the main spring of the digital economy. Well, yeah, they call it the digital economy. You know, Cisco talks about application economy and there's all these different sort of words. API economy. Yeah, kind of API, but you know, I think you're really talking about the bits and pieces. I think the power that's driving and fueling all that is ultimately the idea. So digital, all those things are kind of expressing different angles of the broader, what we believe is ultimately the idea economy. Now, when we were talking back and forth about is that the right sort of way to frame what's going on in this world? Some people push back and say, well, you know, the world's always been driven by ideas. That's not a big deal. That's not a new thought. True, but I think what we're saying here is that the idea economy that we're living in today, what the difference is anybody can act on an idea. There's not these huge barriers to getting capital, to harnessing technology or bringing people together to take an idea and create something special. And Meg gave some great examples today of, you know, it's almost becoming an adjective, the uber of your industry. You know, don't get uber-fied in your industry, right? These people that had a great idea that create a new experience. They never bought a single car, right? And now they're in, you know, what, is it 51 countries and 300 million passengers? Everything comes down to a generational shift we talked about earlier about enabling technology. The mobile fabric and web-based cloud stuff helped them to get an app out there. And then they had no assets and created massive wealth. Well, and I think what's fascinating is the real story about uber is not uber, it's about the taxi industry's lack of ability to respond. They were ready for disruption. I didn't realize that uber started in 2009. So they had six years to not get disrupted. And they're still sort of protecting the past from the future or trying to. Well, they're still running. I drove in a cab here from the airport. They still have CBs, right? Right. I mean, that's their scheduling system as a CB radio. Man. We took an uber in Barcelona at HV Discover and it was actually banned in Barcelona. They were so hated. But again, that's the power of execution of an idea. It's going to compete with it. You have to have an infrastructure to be able to fend off entrance into your industry like that, right? But so the interesting thing about the uber example, Airbnb, there are others that these are ideas. Yes. They've been getting put into action that are able to be put into action now because there's this infrastructure that's, you know, we call it a digital fabric or whatever you call it. It's got cloud. It's got security. It's got a data layer. And you layer, put software on top of that. You combine social networking, mobile, and boom, you're disrupted in an industry. Right. Now, a lot of your customers aren't, you know, they're big companies. So perhaps the greater challenge for them is trying to figure out not who's disrupting me, but who can I disrupt or what new opportunities can I go after? That's exactly what we want to enable. And that's what we want to enable our partners to help our customers do. You know, look, we work with some really smart companies. The big traditional companies aren't all the taxicab industry, right? That's not at all what we're saying. Okay. You know, one of our great clients, you know, United, you look at what they're doing. They're constantly thinking about how they can be a disruptor in their industry, whether it be from, you know, applying, you know, internet of things and big data technology to the cockpit or to, you know, to maintenance of their airplanes to driving new revenue streams through entertainment systems, new experiences for check-in. I mean, they're really, you know, a great example of a company that is a disruptor. They're obviously not a startup. They're not, but they are a great partner of ours and we're working with them to help them, you know, think about how can I use data for insight? How can I create a new revolutionary experience that makes a customer more loyal to me? Or, sorry, I saw someone over there, I haven't seen in a long time. I think it's Ann Livermore as I'm like, oh, back at a disruptor. I was like, you're talking about a Lupinati rock star, right? I'm going to go say hi. She used to come to all my events. Yeah, man. So final question, well, we're getting hooked because Antonio's here. Let's get in. We need to get in over here right now. I want to get your final thought on quick soundbite. What was your summary of the keynote? What's the bumper sticker of the keynote? Would you summarize it as a bumper sticker? Wow, put me on the spot there. Test my messaging architect skills. Yeah, you know, I don't know if it'll fit on a bumper sticker. I guess I'm a really small print, but that Hheela Packard Enterprise is a fresh start and we're a new company. We're focused on being a transformation partner to our customers and we're committed to helping them be the disruptor in their industry and harnessing technology in a way that creates new value through experiences and insights and apps, et cetera. Long bumper sticker, but- Well, great messaging, very relevant, solutionary, not product-centric. Really well- You know, I could give you some inside baseball on what we did, but, you know, like- I'll say, putting ideas into action, that was my takeaway from the keynote. I mean, I thought it was, you know, you guys nailed it, so congratulations. Awesome, well done. Jason Newton here inside theCUBE, getting ready to wind down day one. We'll be right back with more at this short break.