 Let me share with you some tips about making authentic videos. Someone asked me about what I would do at the beginning of a video or the end of video, what I suggest, and kind of any other tips about making videos. So, first, I want to say that I have so much to say about this and I've created an entire course called authentic video creation that comes with a private Facebook group, where you can practice and post as many videos as you want and get some encouragement there. But anyway, that's beside the point I just want to give you whatever is coming coming to me right now off the top of my head in the kind of a shorter answer. So, yes, the intro of video is the most important part because, you know, basically, the most important part of your video is the first 30 seconds. And actually that's not true. Even more important than the first 30 seconds is the first 10 seconds. Even more important than the first 10 seconds is the first three seconds. So, you could see what I'm where I'm going with it's really, you know, so, first of all, authentic videos. Since you are learning from me about making videos. I don't teach it the same as everyone else right everyone else. There's lots of video advice, video making advice on YouTube, of course. If you search video video making tips, you'll get tons and tons of great YouTube videos. But typically, the advice out there is about different ways to get attention and like editing techniques and things that basically assume that your viewer is constantly wanting to stop watching your video. Like constantly get their attention every three seconds, every five seconds, every 10 seconds. It has to be choppy and, you know, has to be like, yeah, so, so interesting. I think that's true. If you are, you have the strategy of building a mass audience, like you want to be like Mr. Beast is very famous on YouTube for having millions of followers and he makes some of his videos cost millions of dollars to make. He's a movie company, but he's really a YouTuber that just kind of started and sort of, and then he's like, you know, studying YouTube retention graphs and seeing, oh, people dropped off at the three second five seconds there because I use that word and I'm not going to use that word in the future because I have different work and you can of course in my video making course I actually do show you the video retention graphs and how to study that so I teach you a little bit about that. But let me just say that the reason why you're, you're watching my videos is because you want to also make authentic videos that maybe you don't maybe you find video editing to be too much work I do. And I notice I don't, I basically don't edit any of my videos I say basically because when I make a Facebook live, I do immediately afterward trim off the first, you know, two seconds or three seconds when I'm going in my live right now I trim that part out. The only video editing I do okay I'm sorry. One other video editing I do is when I repurpose my, my older videos sometimes I will, I will use cap wing to put a lower third I'll put subtitles that show up, no matter if you turn subtitles on you'll see. I'm going to do that or a lower third is very easy it takes me five minutes to do that kind of editing just a lower third is basically having words, having, having a static, having something below that's, you know, and that just the topic of the video, you know it just stay there so it's very easy to edit. Long story short, I basically don't edit my videos and I just speak and the reason why I do this, and the reason why I teach this method is because one it's a lot less work, and therefore you can create a lot more content. So, most of the people I'm, I'm teaching and coaching are fellow knowledge sharers or transformational coaches or healers or mentors, and I think the most powerful important skill that cannot. It's time before it gets replaced by robots and artificial intelligence, I think clever editing can be replaced by artificial intelligence before long, but what cannot be replaced is learning how to authentically and powerfully speak on camera. You know how deep fakes do it where they're starting to fake you know politicians and celebrities. You could still tell it's not really real versus, you could see my expression that's really hard to fake, you know and and hand gestures and things like that and, and just the way the human works, it's still hard for artificial intelligence to to fake that and to do it quite that authentically. So forever, this will be one of the most sustainable and monetizable skills for the rest of our lives. And also, the fact of learning to speak authentically on camera means that the benefits of that confidence and that authenticity spill out into all areas of your life so I got I went off. I went off script here talking about the tips for making the video structures let me let me get back on script here. So, the beginning of the video like I said, even though I don't do scripting of my videos like I don't go. Okay, I'm going to say these exact five points in this exact order. I do come up with. Basically, this is what I'm going to talk about and I might I might even have three points I want to say, but I've learned over time. Gosh, more than three points. I mean I could always look at notes sometimes you'll see me looking at notes, and I think that's okay to your readers, your what your viewers don't mind when you glance down says, and the next really important point I want to bring up is this I think it's that. But the fact of authentic videos means that you can be more almost like you're channeling some kind of spirit now I don't mean literally spiritual channeling I don't mean that but it's almost like when you are alive, really connected to your authentic expression. It's almost like some spirit is speaking through you that you're not planning every word or even every point, and therefore you can go off tangents like I do, which actually makes the video interesting, but let me keep bringing myself back to the intro. That is the only part if you're going to plan out more carefully. That's the only part I would consider planning out the intro, and then the ending. Okay, so the intro. There are many different ways as you like if you if you end up taking my course or if you end up watching how I do it or how other people, how other good speakers do it. You can start taking notes how are they introducing the video, how are they starting out in the first 30 seconds, but even in the first three seconds, how are they starting out now I'm not talking about the videos that have a cool video logo because I don't have a cool video logo, you know, George cow.com, you know I, I don't have that stuff. I just start talking. Okay, but you can notice the people who start talking. How are they interesting in the first three seconds, and then, and then the first 10 seconds, and then the first 30 seconds, how are they take notes really watch your favorite speakers, you know whoever your favorite speakers are. How are they interesting in the beginning of their talk, right sometimes they start with a story sometimes I do that sometimes so you're a storyteller, and you might disagree with me, I don't know, but I don't I don't really tell stories that often I I know that's something I could work on, and I have lots of, you know, rest of my life to work on that. But my storytelling is basically I the simplest way I say it is. I've noticed that a lot of people think in this way, and then that's not your story. I think maybe it's my story, my version of it to say, you know client asked me about this, or the other day I was working with a client and we this So that's kind of the way I start with a story. But starting with a question is something that I often do I, you know, I'll say things like a really important question that I've been asked is this, or have you ever considered how this works or why we, or why we do this or have you ever considered how to achieve that goal or how to solve that problem. So question is also a good way to start. And then something I love starting with also is a controversial thought controversial idea. Because it gets people go wait I disagree with you or wait is that that's not how you. So a controversial idea I might say is, I really dislike marketing funnels. And I'll tell you why. Right so I must stop because you because you might have been trained in marketing funnels we talk everyone says marketing funnels right. Let me tell you why that you know, so so I might start with that and I back it up, or I might say I might be I love doing myth busting videos to so I might start with saying, just about everybody thinks that marketing is about this or just about everybody thinks that you could use this for any topic dog training is about this right so those are different ways of starting so observe how your favorite videos do it basically. So then you can plan out your intro. I think that's that's the best sustainable advice I can give you that give you enough work for the rest of your life but you could keep studying and then trying out. Ending, like I said is also important. Now, one thing I don't do you'll notice, which I get really annoyed by is all right before we go on like comment subscribe hit the notification bell, smash like like button, etc. That's what I don't do because well, I know for sure I'm not getting as many likes and comments and subscribers by not saying that. I just get annoyed when people say that so I don't want to do the golden rule. I don't want to do that to others, even though I'm falling on my own sword and not getting as many likes, I do trust that our ideal audience. And that's part of why we do authentic videos, the people who are willing to watch us without editing are our true fans, and our true fans are the most sustainable fans. The ones who spread the word like wildfire. So I'm always trying to build a true fan audience. I am careful. I'm actually careful not building a mass audience I don't want millions of followers. First of all, I don't want that many emails and that many comments to sort through I don't have this past week in fact, I was just on a, on a sort of a joint venture. I have 64 other marketing experts we all did a joint venture, and I was exhausted this past week because I had so many new subscribers, I checked out some of their profiles, most of them were not ideal for me honestly. Right, you know so getting lots of and then I get more emails and questions that are not really relevant it's like oh my gosh what an exhausting and I couldn't. So it's like, I don't want to be famous I want to just grow at a very gradual sustainable pace with true fans all along the way so the ending as I was about to say. is and I'll end this video my God this is getting too long. So the ending of a video, you might also want to carefully think that through what is your style of ending. So, I find the style that I'd like to end on when I remember to do it, I need to be more careful about it. But when I remember to do it I kind of bless people and I say, I wish you well, I hope the recipe, and I try to like say some kind of well wishes based on what I just said. So maybe if I'm talking about anti my anti marketing funnel philosophy I'll say, I wish you well in creating a truly organic and authentic journey for your clients, and have a wonderful day, something like that so so that's one way of ending it, but a lot of people ended by saying, you know, people want, you know, a really clever way of doing it, especially good for getting more algorithm for your channel is to invite them to watch another video, and you should to have, like I said, this will take planning, you would have already planned what's the next video from you from your channel that they should watch that's relevant, and you would therefore say, Hey, you know if you if you if you thought this was good. You should also watch my other video that we are talking more specifically about this aspect of the marketing fund or whatever you're talking about this aspect of dog training that's related to what I just said, you should watch that video and there will be a link below to watch that. And video video platforms like YouTube love this, because if you watch, if the video viewer watches one video and then another video from the channel, YouTube goes great we're going to put more of your videos in front of that person going forward. So that's another clever way of ending but I'll end the video by saying this, again, you have plenty of work ahead of you by simply studying how your favorite speakers and their videos and then you can experiment with trying out different styles and see what feels really good to you that you want to try out so I hope this is helpful.