 Fresh out of college. I got a job designing for women's clothing brand and we were located on the outskirts of Skid Row So every day I would just feel like I should be doing more with my skills put them to good use So I started Bonfolk Bonfolk is a sock brand based out of New Orleans, Louisiana where we donate a pair of socks for every pair we sell My name is Janna Blackheart. I'm trying to think of my proper title because I do everything. I wear all the hats When I decided that I wanted to start a company that gives back I did a lot of research and I'm like What's something that's really needed and the gap in the market socks? So the number one requested clothing item in shelters, so then I started socks The first sock I did was a crawfish sock Everybody like ended up really loving the product Then I did a pop-up market where I set up a little table and I had six designs I brought like a huge tub of socks thinking like oh, there's no way I'm gonna sell through all this and that night I sold out of all my socks Everyone really loved and back the donation side of everything. So I was like, okay This is gonna work like I think you were really gonna like this I Started the company in New Orleans because it's my hometown And I really wanted to give back here first and foremost and then I want to try to hit each shelter in the United States eventually We've been able to donate over a hundred thousand pairs since we started the company So I feel super proud of that and grateful of all of our customers for supporting us When we go drop off socks at a homeless shelter this feeling takes over you and it's like the best feeling in the world It's just so awesome and that to me is everything