 Next question is from David K Silva. Can trainers today see the same financial success you all had without an online presence? Or has the fitness industry changed so much that an online presence is required to be successful? No, that's I mean, this will be a good discussion. I I'll tell you what I think I think I would have achieved the same level of success without an online presence, but With the tools available now, I think I would have achieved a higher level of success It could accelerate what you're already doing. Yes So my success was based around my local community My local gym the people that I was in contact with that hasn't changed. That's still there Wait a second. I don't agree with that. I agree 100. That's what I totally disagree You think I you think you would have you would have gotten less success today doing the same stuff you did before We meet meaning that okay So the way I take this is like someone's asking if we you don't have an online presence Can you can you build as much? Can you have as much success as we have today? Okay? Yes, but you yourself I think so of course not and that's scalable the reason why this business is so successful is because there's nine different Revenues talking about personal training when you were a trainer. Yeah, not not not well We didn't have any of those things when we were trainers and we were successful. No shit The question is why it doesn't make sense to me. No, no, here's the okay the question literally is Can trainers today see the same financial success you all had back then? Yes, got it Okay, so I today if I did everything I did before Today I get the same level of success. Oh, yeah Yeah, here's the difference. Yeah, the difference now is that there's all these tools and I would have gotten the same Reject your message even further. I would have gotten even more success So it's easier today because of the tools will be even more successful something that Something that it does draw parallels to where we're at in this business too That's similar to that conversation is that this business is built on adding value and giving people good results and them and Referral business. I mean we have grown the show of it all the show has been grown organically still to this day We've never paid a dollar in advertising. That's right We still we have never had to go out and promote put any money in to get us in front of more people Which means 90% of the people that come in either one fell like into us somehow and then stuck around or They're most of what you see is someone refers someone a friend tells him Oh my god, you have to listen to these guys that give out great free information So and that was a lot of my success as a trainer as a trainer I what I didn't do all kinds of I was I was terrible online Justin was much better here as far as building a website and things like that I didn't go hit the street hit the pavement and bring a bunch of people to me and it wasn't like that It was like if I serviced the people I had really really well Eight out of ten of them tell their sister or their brother or their uncle You've got to see Adam and when you've put enough years behind your your belt of doing that you build an incredible referral And those by the way are the best clients the highest paying the most consistent are referrals getting some random co-lead In a business back then it takes a lot more convincing to get that person to stay with you It's been a lot of money. You gotta you gotta prove your methods. I mean that you gotta be effective. That's the first Yes, that's the very first thing you need to do and that happens like person-to-person and so, you know That's where you build. That's where you build everything from and so I I don't I Will argue that if you try to move in the online space before you actually like make that happen You're not gonna be successful. Yeah, that's a rough one and I'm gonna rephrase the question by the way, okay So what if I went to good because I lost me what if I went to what if I went to a construction worker? And I said hey, could you still build this house if this was 50 years ago without the same? You know technology and equipment they'd say well, yeah, I take a lot longer, but I could do it Yeah, you know we have houses that are yeah, so right so yeah I would I would get the same success that I had before but there's so many tools available now That you're it's probably wise to utilize them to some extent that they exist and they can help But the but the more things change the more they stay the same the same rules apply hard work consistency You know tremendous value in service, but now we have all these online tools that can only Help and augment that I'll give you an example, right? So I've been training people and running gyms in San Jose or in the Bay Area Maybe as far as Sunnyvale right but still the Bay Area for a long time So I had developed a reputation and a name for myself in this area outside of the Bay Area You don't know who I am But if you're in the area and you say my name in a gym at some point a lot of people wouldn't know who I was I just did for so long and I did a good job and at that point. I was charging This is you know, I don't know how long ago maybe six years ago, right? No longer than that eight years ago nine years ago I was charging as a trainer individual my single session rate was a hundred and fifty dollars an hour Which at the time was at the higher end of what a chart a trainer would charge and I did that through building a reputation and value after Literally one year of mine pump. We weren't even big. We weren't even a big podcast. We had a few thousand downloads Not that big nobody knew we were except for the few people that listen to us I'll never forget a lady walks into my studio and She wants to hire me and she hurt she found me through the podcast And I said I don't have room for clients and she said I'll pay whatever and I thought $300 an hour and I'll train you and she said no problem and at that's when I realized Wow, the authority that you could build through some of these new tools is incredible So yeah, you can do it, but why I caution you though because that's because you it you had Years decades of experience right that led I wasn't like it was just that that's right And so and I actually I'm actually writing a post right now So I've been working on this post right now going back and forth with our buddy Darren who writes and in like having him critique and help me and it's titled the burnt-out influencer and One of the things I talk about in there is False market signals that you receive when you get build this online presence Because so this young generation coming up with these tools that are incredible that help you to scale massive business That can definitely complement and speed up the process of becoming a great trainer Unfortunately though people put so much energy on hacking the algorithm and getting more people in front of them that they Of course you get a million people in front of you and you're a personal trainer Even if you're terrible and no one's ever trained with you or everybody that has trained with you He's probably not got good results. You could still sell some people It's so many eyes and so much traffic and at that and then that's an extreme right one million But put it down to ten thousand ten thousands is a lot ten thousand people in in front of you And then also you sell two or three or four things and you get this false signal that like oh, I figured it out I'm good. I'm good. I'm good And so what do you do you double and triple down on the hacking the algorithm and building the social media when really what's gonna What's gonna build you a long-term business? That's gonna succeed in any market and any time with any technology is being great at your job And so it's kind of put in the cart before the horse to focus so much on social media when you still suck at what you do Well, yeah, I mean think of it this way too like as you're working through all these things and like a troubleshooting and playing Detective with a lot of different types of of clients coming in, you know inevitably there'll be holes in the way that you do things and there's more education Necessary to be able to you know meet that demand or be able to help somebody at a at a better level and to Put yourself like way out there where you have You know you put like that amount of volume in front of you And you get that many more variables when you haven't actually like been able to figure out a lot of those different types of Avatars coming your way. It's gonna open you up to Criticism you might do something wrong at a mega scale versus like being able to kind of control that You know at at a smaller scale, dude. I'll never forget this. There was a restaurant that opened up I want to say it was in Palo Alto. So really nice downtown area and I was with Jessica We saw the sign we looked inside wasn't open yet, right? Because it was a little early. I looked inside I'm like, oh this the this place looks incredible. It was new new restaurant. Just opening up We're like we got a try and it looked incredible like the menu the ambiance the tables the everything Like we got to try this out. It opens up we go in there and the food was fucking terrible Anyway, it closed down right it shut down Not that long after because they had shitty food and they didn't have good service They had a great surface. They had a great sign. They attracted people, but they sucked So they're out of business if all your focus is on social media and online presence and you're a shitty trainer You're not gonna you're not gonna succeed the root that the base still is true You have to be good at what you do provide tremendous service have people value you and then the other stuff supplements it So that's what I mean by I think I'd have the same success But I could probably do better Because then I could now get even more eyes on me and at that point I was already a really good trainer I was out here's here's some here the nugget for this person that's asking this question So I was asked in an interview not that long ago if I had to if I was a trainer and I had to start all over my pump it exists and I Began to build this social media presence. What would it look like? I said I wouldn't worry so much on my social media following what I would use my social media is to complement my current in-person business So what my post would look like would be like this I get I'm and this is me pretending I'm a new trainer So I don't know very much. I'm just learning maybe I have one certification on my belt and I get a client First time I get somebody who has torn ACL just out of surgery and I got to rehab them. Oh my god I'm scared. I've never done this before so what I do I go home I start to research I get some books on it or I start Google searching reading articles on the proper way to Rehab this person then I take that information from that research and that becomes a post Yeah, and what I do is I I am I'm servicing my current clients So they have now a resource to reference back to their specific program I also may track another person who also is in that same situation and I'm not worried about dude I get a hundred followers at ten thousand likes. It's literally to complement my current business So it's only gonna make my current business even more impactful and over time. What's going to happen? I'm gonna get smarter. I'm gonna learn more and then before you know it I'm gonna have it tons of posts around it's okay And yes, it's a lot has changed since we were trainers, but now there's also stuff that like websites still existed I know I remember trainers Spending so much money and time and effort into their websites like Thousands of dollars to make it look so good and all this money on their business cards and they fail because they were shitty trainers I didn't have a website and then when I did have a website It was literally a landing page where you could you know I could contact you and that was it and I was kicking their asses because I was a good trainer By the way, this is a very common question with coaches and trainers right now. In fact, we do coaching for a small group of trainers through NCI and This has to be the question. I've heard the most consistently is like what do I do with this online? Right presence and what does this look like and I tell them the same thing like You know the more things change the more things stay the same Focus on that important stuff first and then everything else has to supplement By the way, if you're if you're watching this and you want to get even more in-depth Coaching and training. I believe the the page to do so is mind pump NCI calm And you can go there and then there's like opportunities for coaching and this is not something we'll be doing for ever No, this is our mentor ship that we started with Jason Phillips and it's a you know every every week There is a call where we're a lot of these topics one of us are on the phone talking with Jason And this is the stuff that we get into