 Alright, so in this video, I want to talk about the proper way to grow your email list. It's actually pretty simple. I'm going to show you what I'm using or one of the strategies that I'm using right now to grow my email list and you can take this and you can apply to your business and grow your email list as well. So we'll get into that in just a second. If you are new here or if you're watching your second or more video, I have something called the Gentleman's Agreement which means if you are getting value out of these videos and you've watched two or more, all I ask is that you hit the like and subscribe button. It really helps me out. These videos are free for you to watch but it does take my time and energy to create and come up with the ideas. So if you watch two or more videos, just hit the like and subscribe button if you're finding it useful and let's get into the email list strategy right now. So it's really simple. The way that you grow your email list and the way it's always worked is you give out something for free, they call it lead magnets. I also call it bait which means if you think about fishing, you have a certain bait for a certain type of fish you want to attract. So your lead magnet or your bait has to be the right bait for the person that you want to attract. This is a very, very important thing. It's not about just growing your email list, it's about growing it with the right people. So I'll give you an example. What you're looking at on the screen right now is a book that I just released yesterday and it's called the NoSalesCalls book. It's a free book. You can opt in to download it. If you go to nosalescalls.com, that'll take you to the opt-in page that I'm going to show to you in just a second here. So again, nosalescalls.com, you can get this, you can enter your new email address and you can get this book for free. Now who do you think this book is going to attract? If I look at the title, NoSalesCalls, a definitive guide on enrolling four to five figure clients every day without sales calls. Who do you think I'm trying to attract? Well, I'm trying to attract people who are already doing sales calls. They're using sales calls to close high ticket products and services and they don't want to do these sales calls anymore. So my hope is not to attract a beginner or a newbie because they're not doing any sales calls yet. So the hook and topic of this book, which is my bait in this case, is only going to speak to the person that is doing sales calls. That's why it's called NoSalesCalls. So that is my bait. I'm giving it out for free. And as you can see, I posted this on LinkedIn 19 hours ago. I link to the opt-in page here and it's really simple. As you can see, very plain page. It just has a headline, a set of headline. It has some text here explaining what's in the book. Then you enter your name and your email address and boom, you're on my email list. So I have this properly crafted bait that's going to attract the right person that I want. And to grow my email list, all I have to do is tell people about this book. So I can tell people for free like I just showed you on LinkedIn. I can also link to it in my email signature. I can link to it in my social media bios. I can make a video about it just like this and tell you about it. And I can also, which I haven't started yet, but I will be starting soon, I can also run some paid advertising to it. So what I'm going to do next is create a few ads with this book picture. Put it into like an image ad and a run some meta ads on Facebook and Instagram. That's going to drive traffic to the opt-in page. People put their name and their email address in. And once you opt in, there's a few things that happen. First, you get the thank you page, which just tells you the next steps that you're going to see on how to get the book. So you can see there's a quick video from me. There's a link to download the book here. And it also tells them about how to take the next step with me if they want to work with me. What also happens is they get put onto my email list, obviously from this video. And I get to follow up with them every day with the hopes that one day they will decide to work with me. That might not be today, it might not be a week or a month or even a year from now. But eventually I know that if someone's on my email list and they see my content on my emails over time, I send a daily email. Eventually the right person is going to want to work with me if this is a problem that they want to solve in this book here. So really simple strategy, it hasn't really changed. It's the same thing over and over. It's just creating that free bait that's tailored specifically to the person you want to attract. Post about it on social media, tell people about it. You can run some paid advertising to it. It's going to go to an opt-in page just like this, really short and simple. Once they opt-in, you can have a thank you page like this and then you can follow up through your social media content and through regular emails on your email list. So if you want to see this funnel firsthand, again go to nosalescalls.com that's going to take you to the opt-in page and you can see how this funnel works in real time. But that is how you grow your email list in the simplest form. This is one of my few funnels that I have for growing my email list. I have a free email course as well or I have a couple of those as well. But this is it right here. Don't overcomplicate it, create that free bait, attracting the right people, give them a way to opt-in to get that free bait and then follow up with them once they're on your email list if you want to convert them into paying clients. So he found this useful, hit the like button, hit the subscribe button, let me know in the comments what you thought or if you have any questions and I'll see you in the next video.