 Hey all, Dustin Schaffer here at the Keto Pro. I'm super excited. We're going to talk about what is ketones? What is ketosis? What is this all about? I know you're probably seeing it in magazines and TV and at the grocery store and on Google and on Google and on Facebook and it's like it's everywhere on my pages for sure. So I want to break down and really kind of explain what are ketones and ketosis and why is it so important? Why are you hearing so much about it now? Why it took so long? Is it real? Is it a fad? Is it this thing that we're just going to see come and go and is it sustainable? Is it something that you can actually do? So hopefully I can take a few minutes to do that. I'm going to have a lot of information throughout the site so definitely check it all out and I do want to debunk some things at the same time. So first off, ketones is not new. Being ketosis is not new. It's been around since human civilization. Actually, their scientist says ketones have been around for five billion years. It's pretty normal, right? Humans have been in ketosis. Majority of our human existence meaning that they've lived in a low-carb environment, which is a way to get into ketosis, or in a famine state when food isn't available. So when you have fat on your body, which everybody should, and everybody wants to have some level of fat on your body, some have more than you want, I get it. And you want to get rid of it, ketones are going to be ketosis being important. So when you're in a famine state or you run out of food, your body taps into your fat tissue, converts it into three types of ketones. The one that we talk about the most is beta hydroxybutyrate. You don't even know that, but that becomes a fuel source for your brain and your muscle system in your heart to function so that you stay alive, which is important to the human body and the human species is staying alive. Reproduction and staying alive. That's why we see people live better, live longer when ketones are more prevalent in their life. We also see people reproduce better. There's a hormonal component to this too that's super amazing when ketones are available to be utilized as a fuel source. So ketones are normal, they tap into our fat sources the primary way that we used to get it for most of human existence. Now the next phase is the last 100 years has been tons of research on this. It actually started for children about 100 years ago researching the benefits of ketosis for children. And then of course it got into a lot of other major conditions and illnesses that they started studying ketogenic dieting for these things. And it's been really, really powerful research. But the last 10 years or so, maybe a little longer, they started researching, well what if you could get into ketosis through supplementing, through a drink, without doing the ketogenic diet, can you get the same benefits? And extraordinary enough we found, yes you can, the benefits are extraordinary. And these benefits are unique to everybody, meaning that you're all going to feel it a little differently, but the benefits are available to everybody. So they are mental clarity, focus, energy, mood, sleep, fat loss, and overall athletic performance. You can also tie in their muscle preservation. So ketones are an energy that your body needs, right? It's really important after the age of 30 if you've, especially if you've been hit in the head like I have, or you've over abused carbohydrates, you've been high stress, maybe you've got some health obstacles or challenges in your way. Your brain is not up taking energy the right way. Now ketones can still get into those areas that carbohydrates or glucose isn't getting to. And so ketones are vital for cognition, especially as we go older. So you really want to make sure that you get ketones elevated longer you live. This starts at 30, y'all, maybe 30, 35, 38. So it starts pretty young, this is really important. But the other part of ketones is that they are really important for muscle function. But they do all these other amazing things. They actually help sell your communications, meaning that they basically help cells talk to each other. It's very creative and clever how the human body works. And so the question is, do you want to do a ketogenic diet, or do you want to drink your ketones, or how do you want to get into ketosis is really the question you have to ask yourself. After you look at the science, it's pretty concrete. The bunk is that people should follow the perfect ketogenic diet. The bunk that I want to show people is that there's ways to do it that are practical in modern day times. If I tell you right now, you could never have a carb or sugar ever again. You can't go on vacation. You can't go to Italy have a pizza pizza. Like most people are just not going to do that. The other debunk is that people say that you have to do the ketogenic diet and you can do it within 30 days and get really good results. That's not true either. It takes six months to a year to master the ketogenic diet because you're going to make mistakes. You're going to come up with, you're going to, you're going to, you're going to fumble and fall. And that's why most people quit this journey. And so the idea is, is how do we find a way to do it so that you can sustain it and get those amazing benefits, long-term focus, long-term energy, mental clarity, anti-aging, maintain muscle mass, maintain bone density, maintain vitality in your health, and find a diet or lifestyle that's suitable for you and still very health conscious, still very aware. And that's really what my mission is, is to help you find a diet and lifestyle that you're willing to follow, that you're enjoying to follow, and you also get great results. And so throughout our page, you're going to start to see the drink versus the diet. You're going to hear dietary tips. I love doing a low-carb modified ketogenic diet, but I don't follow the strict diet anymore because we have a drink that allows me to bridge it a little bit. And that's what I want to teach people is the options that you have, but also the real story behind the long-term success of living into your 30s, 40s, 50s, 60s, performing at the highest level like the elite athlete, but also getting the best return out of your time and your energy, putting into this. Too many people quit and stop, and that's not my deal. My deal is that you only go forward to live a better life so you can be the example for the people you care about the most. And that's what people really, really, really care about. And you got to have fun when you're doing it. If not, you're not going to go. So ketones are vital. We need to find a way to get them into your system. The question is, which way are we going to choose? So can't wait to see you. Check out down below. We got a lot of great information, so check out other ways to get into ketosis. Cheers.