 Hi, hello, I'm Spencer and nice to meet you guys and welcome to MS Osrem booth and on this whole wall, that's actually the key applications for automotive. So what's happened here? Yeah, for automotive actually MS Osrem we have kind of, I mean the major like two directions. One is for all the light sources, the other direction for all the sensing. Actually on this wall you show we combine all them together, you know, as a whole, you know, that's like a car models, all the applications mapping. Actually you see all those green with the green lights, all those are related with the light source and those blue ones that's related with the sensing. And for example like this one, half of blue and half green, that's basically for this application, we combine the light source and sensors together. So you make lights? We make lights and we also make sensing. Sensing, okay. Is it similar or is it not similar at all? No, the lighting is like LED. It's a different business. I would say yes, different business. One side is for emitting, the other side for all the receiving and not only receiving, including the processing, including all the asics and optical components behind it to make the whole optical system working like a closed loop. If only the emitting is like an open loop, now with the sensing we can combine them as a whole system. What happened on this scenario here? What is your role here? This is mentioned is battery management. That's in Chinese, but battery management, actually we have very superior performance part. That's basically for battery pack level, for the IVT sensing. IVT means current, voltage and temperature. That's the most important part to secure the safety of the battery pack. That's the sensing we're managing here. So you sell on many EVs all over the world? I mean, as you know, China is the new EV cars, main battlefield. To be a lot more proud that basically all the key players right now. They all work with you on this? Yes. What's happened here? This is a display backlighting. As you know, there are many displays inside cars. Nowadays from 1, 2, 3, 4, 5 or 6, all of those displays and they need backlight. Besides OLED, OLED is another direction, but today... So you make LCD backlight? Yes, basically all the LED lights behind the display. Mini LED also? Mini LED is also one trend of the company direction. We're working with a lot of major OEMs on the mini LED, even the micro LED. Micro LED? Do you show us the micro LED here? No, because it's still in early stage. And this is like the atmosphere in the car? Exactly. Like the LED lights? Exactly. I mean, if you check all the new EV cars and all the atmosphere lightings is kind of part of life. Because people are taking the interior of a car as a living space, right? So they want to make the light more comfortable and natural and to reflect... All the Chinese EV cars, they all use you for this also? Some. And how about international? I mean, just a number of the volumes, how many let's be used inside the car, right? Could it be several or two thousands? Thousands. Yes, yes. This can be different applications, right? Different, you know. Easily it can be just like changing the button. This is for the safety also and have the car light up when you brake and everything? Exactly. That's really part of it. Like you see, it's not only showing the color, but also showing the characters and even show the animations, right? Oh, wow. So it's like a message? Yeah. That can be the part of the communication with the people around the car. You know, I should say like, hey, slow down. Exactly. Get too close to me. Exactly. Not only on backside, it's also for the front side. Nice. We can also print, you know, also project different symbols for the safety and for the communication or different purpose. Maybe you can have a message that says, my car is faster than yours. You know, the customer even saying for such kind of lighting, they want to project their own, you know, names or even their own logos. You know, they want to, you know, do something by customizing the things. My Twitter. Yes. Exactly. I want to promote my Twitter account. Why not, right? You do just the regular indicators? Yes, that's the regular. That's the, you know, regulation of cars, right? You make many of those? Yeah, most of them. You know, like... Most of them. I think, you know, today MS also take, you know, like 30% of the market share for the, you know... The world. Yeah, for the world globally. Wow. Yeah. What's the market here? Oh, this is for the magnetic position sensor. That's, you know, for example, like steering wheel, right? Like all the chassis height, you know, like all the pedals inside the car. You always need to measure the angle change, position change, also even the motor rotation speed. All those things are required such kind of sensor. Yeah. I mean, every car has more than 20 such kind sensors. What's happened there? This is like a functional lighting, you know, like buttons, you know, like different buttons. They, you know, when you push and, you know, on and off, they have different colors to indicate, right? That's normally the functional lighting. And the windshield wiper, it's only activated when it rains, so what? Exactly. It's a ring sensor, right? Ring sensor, even for tunnel sensor. Before you enter into the tunnel, you can automatically light up, you know, the buttons and the displays, all those things. And they can stop swiping when you're in a tunnel, you know? Exactly. Exactly. What's happened there? Oh, that's for the front side. As you see, the other side is backside. This is for front side. Front side, front lighting, hand lamp, and low beam, high beam, and all those things. Nice. So here at the booth, you have more demos. Yeah. What kind of demo you want to talk about here? Actually, this is very interesting. This is for smoke detection. As you know, there's a lot of smoke detectors already used, but that cannot identify which kind of smoke really is. Because some smoke really, you know, I mean, poison, poison somehow. You know, with this smoke detector, that's kind of spectral sensing that can, you know, identify which kind of smoke that really comes into the device. Which kind of smoke? You know, for example, you know, when you're doing cooking, and there's, you know, a lot of smokes, and when you use, you know, cigarettes, doing cigarettes, there are also smoke, different kinds of smoke. It can analyze the smoke, what it is, and the different sensors? Spectral sensor. Spectral sensor. Spectrum. Spectrum, yes. Spectral sensor. That can depict the spectral of this kind of, because the different smokes have different characteristics of the, you know, the spectrum. So with the spectra, you can identify. What's happened there? Well, that's really for the, as you see, for the surface disinfection, all those are less. That's a sensor. Oh, wow. It's similar to the nail technicians. They have these UV LED things, and they put their finger to cure. These are made, you know, more high-powered thing, you know, compared to the nail thing, right? Yes. This is more powerful than disinfection. Disinfection? As many people talk about these last few years, I don't know, something. The only thing is that there's no standard, you know, industry standard for such kind of applications. But definitely this, nowadays still kind of, we know that works, but we don't know how good that could be. That's the problem to today, yes. All right. What's happened here? Oh, here, as you see, this is standard, kind of, you know, less like light meter, okay? This is the sensor we made, okay? The sensor actually here in the center, okay? And when you compare it, when you see this screen, you see there's different curves. And one of curves from the standard device, the other curve is from our sensor. As you can see how close that match together, right? So our sensor is with the integrated diffuser. That's basically can reach the same performance level as standard lighter within, you know, very small area. That means, you know, you can integrate such a big thing into any portable devices, you know, for the light detection. This is a professional photographer kind of thing. That's basically for the, you know, camera guys, right? Yeah. And soon it will just be in your mobile phone. Exactly. That's really the purpose for this. Nice. What do we have here? Oh, here is, as you see, there's, that's actually, you know, we call it HUD, right? That's quite a, quite a well, you know, mounted actually already in the new EV cars. But this one is based on the LBS. I mean, there's a lot of different methodologies to implement HUD. LBS is one of them. And also LBS use the laser, not the LED. And with the, but in order, the reason to use LBS is LBS can make the whole, you know, HUD, PGU is very small. That can lower than 0.5 cc. That's, you know, to make it simple, that can make the volume of the whole module very, very small. For projector. Yeah. Even can be integrated into your glass. Right. That's a, so you can do, like, where we are. Is it, is it DLP, all costs or? Yeah. That's one of them. It's based on the laser. The other one is not the laser base. This is the laser base. But is it laser DLP, laser? No, there's laser LBS. It's kind of laser scanning. LBS. LBS. Yeah. Laser beam scanning. All right. That's like point-to-point and to have a whole picture. That's a, but with this, the major advantage for this to make the volume very small can be integrated into the glass. Did you already have it in mass production? That's a, not yet, not yet. But we are engaging with the key guys, you know, on the prototypes, on the testing. I would like to see this with the lens and inside the mobile phone and bright enough to do the whole table. Yeah, that's true. And with my mobile phone, I put it on the, I always wanted to have this. I put my phone here and the whole table is a tablet. Okay. That's maybe, that's also a good idea. Something you can enable? Yeah, definitely. You need more light. Yeah. That should be brighter. My brighter, because the environmental light is too bright, right? Yeah. You're right. So in that case is, you know, the power of the laser would be even bigger, right? Even more. Because also you don't need to focus. You need to focus or not focus. There's a lens. There's a lens in front. There's a lens in front. Yeah, in front to do the focus. Yeah. This is exactly the same thing, but we're showing that you see from the LED light source, from the TOCAN laser and to today SMT laser, with the major changes, we can make the whole optical module, anti-module, you know, even to this scale. That means, you know, that doesn't enable a lot of applications, you know, compared to before, right? Before the volume is so big, it's not easy to integrate it into some portable devices. But now with this, that doesn't enable the market. Nice. All right. Okay. And on the other side there behind? Yeah, yeah. I think you can check this one. Yeah? Yeah. This one is actually inside the box. There's a very small camera. It's only 1.8 by 2. I mean the size. 1.8 by 2 millimeters. What camera? With 400 by 400 pixels. Okay. Oh, maybe it needs to wake up. Yeah. As you see, that's a ball, right? But you see the corners, especially inside the corners. Actually, this camera is not only image sensor, it has all the lenses, correction lenses in front. That's very, very small size. And you see the corner, it's very, you know, it's no distortion. Okay. Can we look there inside or? I don't know if I should touch. No, it's somehow kind of easy with it. It's very small. Yeah. Cool. So your company is around the world or? Yeah, we're a global company. Global? Our headquarter actually in Austria. Austria? One headquarter in Austria, the other headquarter in Germany. Oh. Yeah, so we're a totally global company. But you have office here in Shanghai? Yes. What do you do here in Shanghai? What do you do in Shanghai? You know, we have the local support team. We have the sales team, marketing team, and we have all the function teams. And developing all this? All the development actually, you know, we have a development team in local only for the LED. But for the sensing, all those stuff, a development team actually in Europe and in U.S. in different locations. Right. Spread it. Hi. Hi. So please introduce yourself. Yeah. This is Barry from MS Austria. I'm here. I know I am going to demonstrate the glasses demo, which used our multi-tone toss to implement the gesture. So how does it work? Let me show it to you, okay? Yeah. Yeah. It can implement, use the multi-tone toss to implement the swipe left, right, up, down, tap, the double tap. Let me show it to you. This. Swap right, swipe left, tap, double tap. Yeah. Something like this. No. No. Yeah. Right. So is it a camera sensor? No. Actually it's a multi-tone toss sensor. Is it a direct toss sensor? Rather than a camera sensor? Time of flight. Yeah. Time of flight. Time of flight. When you see it to implement the gesture, we can use it to implement the swipe left, right, tap, double tap. I don't know. Can you take off this? Yeah. So your product is here? Yeah. This one? Yeah. This sensor is multi-tone, deep off sensor. It has 16 zones, 16 detection zones. All right. This is just another product, no? Yeah. A camera. We use the camera to check if your gesture is right or not. Right. This is also use our multi-tone toss to implement the gesture. Normally we use it to the, such as laptop and the tablet to implement the gesture. Let me show it to you. All right. Cool. So it's similar, right? Yeah. And what do you have here? This is one smart phone from our key customer owner to use our behind-the-display ARS and proximity sensor. Proximity sensor behind the display? Yeah. To turn off the display? Yes. All right. It can measure the ambient light. What is a, is a honor? This is honor. Honor. In the water-fusing, they use our multi-tone toss to implement the faster focus. And they use our spectra sensor to assist the camera AWB. Cool. To identify the light source and make the camera AWB better. Nice. All right.