 Hi, so please introduce yourself. Hi, I'm Jonas. I'm a CEO and co-founder of VitriaLab We're a company out of Vienna and we're building laser display components and the aim is to build very high performance VR display as you can see here. So this is a laser backlit LCD Which goes up to 10,000 nits currently and we're gonna push that up to 100,000 nits. That's pretty bright No, indeed And we do this because in modern VR headsets you lose a lot of light, right? You run your 10% duty cycle, you have 10 to 20% of transmission through the lens system So you need a very high panel brightness to start with So we're gonna push this up to 100,000 nits so that you still have a few thousand nits going to the eye You're gonna push it to 100,000 Indeed because of all the reflections and the waveguides and everything No, I mean in a VR headset you just have the panel and the lens, right? And typically you run the panel at 10% duty cycle and you have a lens which has 10 to 20% transmission like a pancake lens So if you want to have a few thousand nits in the in the eye So if you want to have like highlights, then you need a few thousand nits. Meta showed actually a 20,000 nits to the eye prototype So this is where this is going for 10 times higher efficiency 10 times higher brightness 50% larger color gamut Then what? So this is comparing to for example OLED or standard LCD panels So because you have laser you're gonna have a much higher color gamut. You can get up to almost 100% And this is some of your information here, so you could put it right here in the projector This is for the AI indeed. This is the prototype here on the right and that could be a laser DLP This is a laser. Of course could also be a laser DLP So what we what we built it indeed we we built the illumination in the end So this is the base technology you show how this is different from from an LED The LED is on the left or chip is on the right and you can see how how collimated this illumination is compared to the LED, right? And collimation is really the key for all projection systems And a and v are are essentially projection system meaning they have a panel and therefore lens So if you have collimation you can good very high performance Here you can see I was a laser Elko's engine together with a diffractive combiner And the key thing we can show here that I have a good image quality, so you don't have the laser artifacts I can turn on and off the despecling. I'm not sure if you can see now Some kind of grainy pattern now you don't see it anymore So what do you turn off and on? This is a despecling technology we have developed Because if you have laser illumination of an Elko's typically what you have is a lot of speckle And we essentially able to to get rid of that So what's going to be the future of? projectors in VR AR Compared to or is it all projectors even if when it's a micro LED and when it's an OLED it's all projecting I mean for AR you always have projectors Right, I mean if it's now micro LED or if it's an Elko's or if it's an LBS They all projectors, so we're also building projectors what we do is we take a standard LED Elko's projector We rip out the LED and we put in the laser That's the idea On all these cool amazing DLP projectors people buy and there's some really nice ones for 500 euro with the laser For the home, right? Are you doing something similar to that? Yeah, we just fall for AR So we don't do home cinema projectors of this kind of stuff We just do for head mounted this place. Is it a different kind of laser different? Everything's different. Everything is different at home. You need a very very high amount of lumens You need thousands of lumens and you don't care much about the form factor It's a very very well established technology, but we solving very specific problems for for a year and so What more is in here? Is it the same information for some other what's happened there? Yeah, you can see some information About how the technology works in principle how what's the key project is this quantum dark ship The glass that emits a laser rays And on the right here we kind of list how you apply this into a VR product But you can find also a lot of my information on our webpage So you're so much better than these other solutions indeed. That's that's the idea This is coming like because we can use lasers all these other solutions don't use lasers Are there thousands of different kinds of lasers in the world or how does what is laser? No, I mean a laser. I mean what you use is our laser diets, right? And they are they're not many different manufacturers, maybe four or five manufacturers And then these are like in laser pointers and all kinds of stuff And we just use them in a very particular way in this in these products and Some Lasik sir surgeons they use lasers. It's not this it's not gonna what I'm trying to ask is It's never gonna be too bright for the eyes at some point. There's a limit no and It's not gonna be damaging it's actually better or you actually we need much more than this to have realistic AR I mean, it's not damaging to the eye. So this is the one thing so essentially what we do We we also use diffusers and we split the laser beam from the one laser die to many thousand beams So there's no eye safety, but of course it's very different from what the laser eye surgeon is using So it's a very different kind of laser Here So what I'm looking at is that the brightest VR experience in the world is quite possible. Yeah, I mean for sure with an LCD I mean they imagine also has some very similar brightness currently They also like around 10,000 it's but this is quite possibly the brightest via display currently Which is pretty awesome that you have that thank you, but there are Micrality micro display manufacturing they talk about millions of nits. What do they mean by that? Oh, that's before all the Everything you have to differentiate via an AR products because they're very different So there's nobody doing a micro led for VR They could probably do millions of nits if they wanted to but what they typically want to build is AR projectors And they have million of nits they have but this is before you put the combiner Essentially because you want to have like a thousand two thousand nits into the eye from after an air combiner So you have to start with a lot of light. So if you take one million Nits and through all the optics and everything at the end you get a thousand. It's like 0.1% So like the DLP nits is also very high in the beginning. Yeah, and I'll cause yeah Yeah, I can't tell the exact number because it's being specified in lumen in the industry So this is around to lumen currently is gonna go up to 10 lumen and this is then transfers to like a few thousand It's to the eye. All right And you have a quick quick test on this one Mickey and me are So clear in there. All right. So what's your background in the company and who's your team around here? So my background is physics I started the data PhD in quantum physics and then we we use this kind of wave-car technology and span it off from the university to display products We are around five years old. We're based in Vienna in Europe Part of my team is here. We're over all 13 people. Can you introduce them? Yeah, we have we have Hartman over here. So our business developer Yeah, and we have shy over here. So he's running our light engine team Yeah, and then we have you know days. He's running the the way All right Let's ask What's the challenge about a waveguide and do you have to work on that to make the best product? We don't make these waveguide combines. This is something we buy from partners We we build waveguides that go into the projector system. It's very very important distinction The the challenge is to make this many thousand beams happen that they all at the same brightness That you have the correct mix of the different colors that you have a high degree of directionality In the end what it is is a very high performance illumination system Nice, and what is what do we get here? This is just an image in early prototype where we built an air projector So what you see is is the L-Cos panel Here you have a polarizing beam splitter and here you have the lens essentially which then projects the light out And here what you see here is a much much smaller version. So if you go on the left If you go over there on the left, you can see here the metallic part This is essentially the new projector is much smaller But is now going down to what's one cubic centimeter. This is still like three cubic centimeters fiber-powered What kind of conversations do you have here at the display week is it been awesome week for you? It's been a very awesome week and everybody really likes this the statement that we can make like minor reality ten times brighter Because that's what people are looking for And this is exactly that what we can realize. This is the key selling proposition of our technology So how far are we from VR AR world That it's like the matrix or you you're like it's like real life I think that we can bring this technology to the market in around two years It's gonna be the key enabling to make very immersive VR experiences We can really not tell if you like inside outside then the real world and also for AR I mean you always can be in the real world But it's really important that you can go outside and actually still see the image This is one of the key challenges people have faced now to put very strong shades Like with HoloLens or Magic Leap and the ideas that you have essentially normal transparent glasses But you can still see the image because when we're outside on a sunny day, it's a lot of nits. There's a lot of nits So it's okay to get a lot of nits. Yeah, I mean indeed indeed So I mean outside you're gonna find things in sunny day like 10,000 nits So you're gonna need to have an AR goggle which is on a similar scale So you want maybe also 10,000 nits and this kind of stuff So and this is what there's to be the big big struggle, right? And that's why there's also billions of investment going micro led because they so far was the only technology that could deliver the Cybrideness and we an alternative and we say look we we don't have to wait five to ten years for micro led to actually work We can put this on the market on a much faster time scale. So which technologies use the backlight as DLP al-qas we can use both but al-qas is the more accepted standard because it knows it makes more compact devices But we could also equally use the LCD LCD is in the VR system LCD you cannot use transparent We can do transparent, but I mean it's not used in AR because LCD is very low transmission So you want to have this high energy efficiency that DLP and al-qas give you All right any other Like you need to have some guys to come here with the eye tracking Perfect eye tracking and what else is needed the batteries that last forever. How long is your battery gonna last? I mean, I don't care if I have a huge power bank in the pocket, but yeah I have to I mean we're not building the entire glasses, right? So I mean there's a lot of other things not a lot of other companies necessary, but what we can do is we can Quite drastically increase in efficiency. Yeah This is something So what we for example have here we show how I mean with the we can increase efficiency because we can drop off the necessary illumination As your active pixels go down because it's a big topic in AR But you typically only have a few pixels on and you don't want to use a lot of LNG to illuminate your al-qas panel This is something we can do with this technology I get a comment that this is the right solution for daylight AR glasses that could live up to a strong sun outside Indeed. Yeah, that's that's the idea. So we think that around 10,000 It's is really the maximum we will need but that's is what what you should be doing and I need to ask you is your laser tech Going to be used to make TVs. No, no, it's not going to be used to use TVs Maybe in the far future, but we really focus solely focus on this place because there we have a very strong advantage of existing technologies All right, cool. All right. Just finish the video This experience is very interesting. Is it on a loop? What's happening in there? Whatever Apple is launching next week, it's We're jumping but who knows maybe you're ready to partner with everybody in the industry Yes, we're ready to partner with anybody in the industry and bring this technology to the market Can I send you some money? I would use wise if I had to send you some money I will not send you some money. I'm pretty sure I will not do that But if I did I would use wise it's really amazing. You can send money all over the world 150 countries You can send money to India. You can send money to the US. You can send money to Malaysia Indonesia Korea Everywhere and then you get a local bank account. It's crazy. 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