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The best and the worst, from an advertising perspective

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Published on Apr 17, 2012

"By far I think the worst use [of video] is trying to understand, navigate, and monetize user-generated content." -Michael Bologna, Director, Emerging Communications, GroupM

Just because something gets clicks doesn't mean there's value for an advertiser. Here are the coolest and worst uses of video from the agency side. See more at http://www.imediaconnection.com.

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