 Have you ever heard of a tele-summit or a virtual conference? Maybe you have attended one or maybe you've even been invited to speak on a tele-summit? Well, I have been around this kind of industry now for just about 10 years and I've been invited to speak and I've spoken on probably a dozen tele-summits over the years and I've declined a lot more and I'll tell you why I declined to speak on tele-summits most of the time because the tele-summit industry The way that most of it is done is very disingenuous, it's Not really Trying to serve the audience, but it's primarily trying to build the email list of the host If you've ever taken any training about building an email list Okay, almost certainly you will come across the strategy of well, just host a tele-summit a Tele-summit is basically if I were hosting one, I would be inviting 20 to 40 speakers To guests speak on my tele-summit, but I'm gonna require them all 20 to 40 of them To email their email list at least two times with so low promo emails It's what what what it's technically called a solo promo email is an email that is only about the tele-summit and I'm going to require the 20 to 40 speakers to each have at least 5,000 people on their email list before they're allowed to speak on the tele-summit So you can see from these requirements that the host is not Thinking oh gosh, I really care so much about the audience that I want to bring the best speakers And I really want to bless them no matter what and I want it to be a great win for the host or the for the speakers No, they're they're primarily thinking of themselves and their own email list it's out of fear of desperation out of greed out of desire for power that these tele-summit strategies are typically taught and implemented So I received and but that's not always the case there really are tell us in the speakers I want to give a shout-out to Kristen Morrison. She does the pet business conference She doesn't you know she and others have invited me to speak because they actually think that I have something of value to contribute And whether or not I have a 5,000 person email is and can send two solo promo emails or whatever They said no no your expertise is the audience. I think would really benefit from your expertise in particular That's why I'm inviting you You know and yes, if you promote it, then I'd be grateful, but it's not required You know and and you know Kristen Morrison for example, you know She she had me she I spoke there and she has continued to sell or or to redo the tele-summit as recordings and If ongoing years, which is great Because she believes in the product you see and she might even sell the tele-summit recordings I believe she does but most people don't do that most people just want the speakers They just want to use the speaker's audience to build their own list and so I received one those limitations just Today was it today well yesterday anyway, and I want to read it to you And I'm not going to reveal the person's name because and if the person's name doesn't even matter because You're going to get this kind of invitation when you start to get more visible. Okay, so watch out for this kind of thing so The email first of all was sent by not by the host herself who was sent by the host VA virtual assistant So immediately that that's a red flag for me if I care enough To create a conference or create a summit and I thoughtfully I'm inviting people I'm not going to have an assistant do it. I'm going to do it myself Right, that's the minimum amount of respect for the guest speaker Right to reach out to them yourself to say hey, I really I like your work Maybe even mentioned I like you know I really like that you recently wrote about this or you recently spoke about that and I I would be honored to have your presence in my virtual conference in my tele-summit You know, it should be that kind of feeling rather than just having a VA blast out and Templated invitation to a hundred two hundred five hundred Speakers who have a Facebook page of this many followers. It's ridiculous and it's disrespectful But it's what's happening in the tele-summit industry. Okay, so this is what the VA wrote to me the host intention for this event Focuses on empowering attendees with easy to apply and life changing. So first of all, you know, it's It's presumed to say that the focus is really to empower the attendees. So get that in mind That's the focus, right? Let me keep going With life changing easy to apply and life changing tools and strategies to reach their dreams of financial independence time freedom and Emotional fulfillment in their business and in their life. I'm like, wow, that's that's a tall order That's a lot of material to cover and I bet each speaker gets a really good amount of time to really go into Such life-changing advice, right? Okay, now the email continues She's hosting this online summit of experts who can provide valuable insight in the field of online business and She would be honored to include and feature you in the field of online business But I thought you just talked about time freedom emotional fulfillment and business and life Why suddenly focus on the online business. Okay, she'd be honored to include and feature you Include and feature you What's the difference between include you and feature you there's no difference It's just a disingenuous kind of let's put that in the word in because it sounds cool as an expert speaker on this panel versus a normal speaker is there is there a Is there an expert speaker and a normal speaker? I don't know. It doesn't matter so Okay, let's let's keep going with the email participation what consists of one 20 minute pre-recorded video interview via zoom Which will launch on such-and-such date this requires no travel on your end and can be performed Whenever you are available between now and August 5th Okay, I'm receiving this I've received a gesture. I received this on September 24th So the interview would have been done by August 5th so already The VA she her she the host or the VA didn't even care enough to check these emails to make sure that they changed the date I Just I just am so amazed this person is You know has so little care and what's ironic this this host when I go to her Facebook page The cover images you matter and It's about the core message is about you mattering I'm like well obviously I even as an as a potential referral source even as a peer of yours I don't even matter let alone your audience I mean I it's like it blows my mind how people can care so little Except building their list like how can you be so I just I'd literally maybe I'm so far from that world now I just I just literally do not understand anymore It's so much greed and so much lack of caring for people and for their audience anyway so first of all a 20 minute interview and You want me so you want me to change that the audience's life in 20 minutes Do you really care about your audience? Do you really care about me? Okay, so let me let me keep going in this email She can continues on we would like to feature a Foresail item of your choice at the end of your interview as a thank you for your participation And to really create a win-win and cross exposure and making a difference for our audience Sounds good, but listen you want me in 20 minutes to not only change your audience's life, but also sell something in 20 minutes You got to be effing kidding me in 20 minutes Maybe I'll give a tip or two that might be interesting But to then sell something as well So basically these are 20 minutes sales messages that the audience is going to be receiving and you want me to promote this to my Audience to say hey everybody join this great tell summit Because by the way, you're spending getting like 40 different 20 minute sales messages. I Would have to not care about my audience I would have to only care about well What if I get in my 20 minutes in the month either to effort I can share my message for 15 minutes With the audience to change their life and in five minutes I'm going to sell them and I might reach new audiences. I don't care about my own audience getting you know Lied to and deceived and joining this person's email list and probably going to get sold again and again by her and her partners. I I Used to do this So I shouldn't say I don't get it because I used to do stuff like this So I do get it. It was because I wasn't breathing. Okay Literally and metaphorically in my life, I wasn't breathing so I didn't Get into my heart and say how is this really affecting people? Or do I just care about my fear of not having enough of a livelihood and my greed of having more money and more power in my life? It's just it's amazing. It's amazing and and some of you are watching this and you're Flabbergasted because you don't get these kinds of imitations. You're like wow this behind-the-scenes stuff I mean this is this is what's happening in the online marketing world And this is what you are the people you're learning from most of the people You're learning from in the online marketing world are doing this kind of stuff behind the scenes and this kind of callousness in my opinion Not caring about their audience, right? So let me continue on with her with her email We ask that each speaker send two solo emails to their list 5,000 list minimum required and promote on social media to celebrate this incredible series of Sales messages. I mean, I'm just amazed. I'm just I just am amazed. I'm just I don't know what to say I've really But this exact template is being taught by tele-summit speakers all around the world Teaching their people. This is how you run a tele-summit. You send these template and messages to You know speakers whom you don't care about you don't care about their audience You don't even care about your audience, but it will build your audience will build the numbers You know and you could sell people and you'll you'll make some sales you'll make some money Who cares about the people and then that's really the key message here is Marketing that doesn't care It doesn't care about the audience It doesn't even care about your peers and let alone your peers audience Okay, this is what's going on and Anyway, I think that's the end of the email and maybe that's the end of this video as well I just I I just plead I plead on behalf of humanity That please care in your marketing Please do not look at your audience as somebody as just numbers to use to benefit your own bottom line because there's enough of that out in the world and We need you to care and of course the fact that you're watching this means that you you care more than those people and You will stand out because you care more than most people but show your audience that they care and be very Be have a strong stance of no when somebody approaches you with this kind of marketing whether you're a consumer of it You don't stand for it And when you approach do this kind of marketing for your people or for other people don't stand for it to say no I'm not going to I'm not gonna you know and you don't have to criticize the person I like I just didn't respond to this email. I just didn't respond Because it doesn't I'm not going to dignify the response, right? I'm just not even going to dignify that that behavior and Yeah, so anyway, if you if you care enough your audience will find you to be special and you're gonna stand out So that's that's the bottom line Thanks for those who were able to join me for this for this live video Natasha and Janna Karen and Diane Captain and Miriam. Thank you so much And until the next video and Stacy. Thank you for joining as well I wish you genuine sense of fulfillment But when you are doing your marketing because you care and the audience gets that real sense that you care Be well