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Marketing - What Not to Name Your Company

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Published on May 20, 2012

Many of us make the common mistake of naming our companies after ourselves. In the age of Google, naming the company after yourself has little or no search value unless people already know you. If you are Lady Gaga, sure your name has value, but if you are Joe Smith and the company is Joe Smith and Sons - we have no idea what Joe Smith does and you won't be found in search.

Ideally, you should include keywords in your name relating to what you do. For example, you want to open a butcher shop in Bernal Heights, SF. While Bernal Heights Butcher may not be the most creative name, the what and where elements are pretty clear.

You should also have a minimum of 3 words in the company name if you want to maximize SEO potential.

If you search for Butcher there are 13,4000,000 sites competing for the keyword.
San Francisco Butcher narrows it down to 9,050,000
Bernal Heights Butcher brings it down to 36,500

As you can see the more specific the keyword phase, they less competition. Interesting enough, there is a butcher shop in Bernal - Avedano's. Their Yelp listing is the first organic response, their Google Places comes in at #2 and the actual website is #3


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