 majority of the restaurant owners they would just give their password to their consumers and that's it. They do not collect their information and thus this becomes a very transactional relationship between the restaurant owners and their customers and in today's time and age not having a direct relationship with your consumers is a big problem. We as restaurant owners must meet our customers whether it is through their emails or Instagram we must be present in these places to actually develop this relationship with them that's the reason why this is such a missed opportunity that not a lot of people are taking advantage of.