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ALS - Head and Shoulders

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Published on Nov 6, 2008

A new PSA created for the ALS Society of Canada, ALS is also known as Lou Gehrig's disease, by Lowe Roche Toronto.


Title: Head and Shoulders
Client: ALS Society of Canada
Creative Agency: Lowe Roche, Toronto
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeil
Agency Producer: Brie Gowans
Business Director: Amanda Gaspard

Production Company: Untitled Films, Toronto
Director: John Mastromonaco
Executive Producer: James Davis
Producer: Tom Evelyn
Director of Photography: John Houtman

Post Production: Rooster, Toronto
Editor: Richard Unruh
Executive Producer: Melissa Kahn
On-line Editor: Ernie Mordak, Rooster
Colorist: Gary Chuntz, Notch, Toronto
Sound Design: Chris Tait, Pirate, Toronto

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