 has touched people on a personal level, and those are the people that you want to touch the first time. So now you've got a target group, and so now you're thinking, well what do I want them to know about me and my services? People only take advantage of your services based on their needs, which actually is a lousy keyword because on the internet, and we can look at this, there are stats to look at. Art restoration comes up 10,000 times more often than art conservation. They're completely out of touch when it comes to knowing where to put keywords and what keywords are. Never do any type of outreach without a link, a video or a photo. And always put a call to action. Always tell them what to do. Anybody know how long the optimum blog length is? An article you put on the internet. What is the optimum length for the search engines? Anybody got it? Five to seven hundred words, which is about three paragraphs.