 Okay, so what we're gonna do today today you guys is go over the setup of our Facebook business manager But as I was mentioning after speaking at thousands of agents Most if I asked someone have you ran a Facebook ad most will say yeah, David I've boosted a post right I put the I put the post on my business page and I click this blue button I boosted a post most think that's an actual ad when it's not at all That is not an ad at all That's one way there's three ways really people will try to do this one way is boosting the post That's what you guys never want to do. You don't want to do that because of the tracking There's no tracking that goes along with it And that's why we're gonna set up our business manager to business manager today because of all the tracking Which I'll explain as we go through but boost in a post. You don't want to do it that way Another way people would do it is they'll simply come into their ads manager. Let me Let me show you the actual ads manager Most will come in they'll come over here to the top or they'll go to their business suite But as I come to the news feed I can come over here to the left if I click on see more. I'll see ads manager So the second way people try to do it is they'll run the ad through this this ads manager, right? By default we all have an ads manager So if you have a personal page if you have a business page by default you have an ads manager So this is the second way when I speak to agents and I say, hey, have you ever ran a Facebook ad? They'll say yes, David I run it through my ads manager and they'll end and they're referring to this one account your quote-unquote ads manager The reason why you don't want to run it here is again because of the tracking What everyone fells and it's not just agents the small business owners in general Based on experience based on speaking to so many of them They'll run it through the ads manager But the reason why you don't want to do it that way is because of the tracking when it comes to Facebook ads 99% of it you guys is about the tracking 99% of it just like with Nicole and I she was like damn David app right before you guys run She's like Apple. It's crazy. They're tracking us by the second the what did you say Nicole? Like we're pulling up a website and she was seen it I was pulling up a website on my end and she was seen it on her cell phone Yeah, like he was like la.gov website. I want to type in like SC.gov and la.gov what his exact thing came up on my phone So tracking is freaking everything and I don't look at it because I'm a I'm a marketer, right? I'm an entrepreneur just like you guys I don't look at it from the negatives like I actually look at that from the positives like when it comes to ads We're really only trying to show our ad to people who are engaging So so those of you that are surfing online and you're browsing different websites and then you leave and then you go to you go to Facebook or you go to Instagram and you see an ad from that actual website or you see an ad from that red handbag that you were looking at it's like dude Some people will get freaked out when it's like man. No, like that's actually a good thing You're the one looking at it, right? So so all targeting is is getting back in front of people that that that engaged whether they watched a video that you put out As an ad whether they clicked and they went over to a website that you have set up as your ad Whatever is going on with that engagement needs to be tracked on the on the advert from the advertisers You know point point of view so when you're doing it from just the ads manager, you don't have any of that capability You can't track anything. There's no custom audiences Which I'll explain what all that is But there's no there's no pixel data and all this stuff is important because as you guys go out there and start running ads for Seller leads for buyer leads you have to and and you start putting out your your your hardworking dollar, right? You you start really spending some money You you better make sure that you're getting a bang for that buck and it happens with tracking 99 of facebook advertising This is this is really the bottom line of today's call 99 of facebook advertising is all about the tracking So when you're boosting a post you're not able to track When you're running it through the ads manager, you're not able to track So today what we're going to do is we're going to set up the business manager The business manager allows us to track everything So as i'm going through my news feed So here's my news feed as i'm just kind of seeing what my friends are posting and then I come across a sponsored ad This right here the fact that I paused Is being tracked As I click on see more I'm being tracked and i'm not necessarily being tracked from just facebook Yes, facebook's tracking me But this guy steve because I know who this guy is this guy's a top top marketer I know he knows what the hell he's doing here What he's doing on the back end through his business manager Is he setting up custom audiences? So he has an audience one specific audience set up for those that clicked So boom right away i'm in that audience Another audience would be for those who actually click learn more Go over to the page Land, but let's say I don't do anything. Let's just say i'm here. I don't enroll now I'm just here The fact that I landed here it's tracked Right now, why is that so powerful and I'll and I'll I'll I'll show you an example of a listing. Let's say for example, that was a property I click I come straight to this one page I read get instant access to the price and photos of this property. It's a simple web page But let's say for example, I don't click I don't opt in I I may click the blue button, but I don't enter my name in email I did not opt in That's being tracked So why is that so important if i'm the one advertising and i'm the one spending money That's someone I want to get back in front of So, yes, they saw my ad they clicked but for whatever reason they did not opt in There was interest there, man Like whether you they want to look at it that way or not or the way that whether you guys see it that way or not There was interest people are clicking on on stuff that we're interested in now every now and then we'll click on random stuff, right But chances are the majority there was some interest. They just didn't thought the form That's an audience. So that would be an audience. Let's say this is a listing, right? That's a listing that would be an audience of and let's say this is right here in the link. You see 777 plaza boulevard The name of this custom audience in our business manager would be named 777 plaza boulevard web page visitor only So now I have this data and the way you look at this is just buckets everything that's going on with an ad All we're doing is segmenting the people and putting them in specific but buckets. Here's another example. This is a video Let's say I was running this video as an actual ad This video is three minutes and 11 seconds long What I'm able to do through your business manager and that's the third way people run ads and that's the only way I'm going to teach you guys to run ads is through your business manager That's what we're going to do today is we're going to set up our business manager And it's for these reasons is that now let's say, okay three minutes and 11 seconds This person sat here and watched it for a minute and then they left This video right here 244 This person sat here and watched it for seven seconds eight seconds nine seconds 10 seconds and then may have left But the data the fact that I captured that viewer of a 10 second viewer is everything Especially when I start running targeted ads, especially when I'm targeting my local farm, right? That's what this is all about is getting getting targeting our local area the few zip codes that you guys are farming But but making sure that you're capturing the data of everything that's going on because these are people that that need to see you again Yes, I put out this this video and let's say I was talking about an open house come up this weekend The person did not watch the whole 244. They did not even click on the button But 10 seconds 15 seconds 22 seconds That's a good enough time for that person to recognize my face So now as I put that viewer in a custom audience in a bucket And I'll name that custom audience those who watched my blue sweater open house video for 40 seconds They go in an audience and so now again as I go run another ad i'm going to retarget that audience So again 99 of all this stuff is about creating these custom audiences and retargeting those who have watched or That's how you create that local brand like on steroids That's how you create that omnipresence in your freaking backyard Like it's powerful and again That's why when you're clicking on different random websites and all of a sudden you see an ad from that company On facebook or whatever that's powerful So people need to see you multiple times before they become indoctrinated once they see you three four five times Especially in video form especially in video form if it's not video Then what I recommend putting out putting out putting out images of yourself what a lot of agents will do is they'll put out you know Photos of beautiful homes If you're running an ad on a listing of course, you need to show the freaking home an open house Of course you need to show the home But if you're running ads on let's say giving away a seller guide, which is what i'm going to teach you guys how to do Or you're just running ads educating homeowners on what it takes to sell Getting them to click and come download your seller guide Right so so if you're if you're educating people and you're and you're targeting that local area And you're capturing these people who are watching stuff That's how people become indoctrinated because they start to see you over and over and over and because you're a local Realtor you're a local business owner Because you work down the street That's what becomes that that's how that person becomes indoctrinated and indoctrinated means that that individual After seeing you it could be a video it could be a photo of you not a not of a beautiful house A photo of you a headshot of you they need to see you right As people continue to see you that indoctrination kicks in and we're not talking 15 times We're talking literally four or five times After I keep scrolling through and I keep seeing this person four to five times I'm going to recognize that face right that's indoctrination And that means that that person ends up thinking that they know you they think that they They feel like they like you and they feel like they can trust you They feel like they want to do business with you because they they keep seeing you right and that's what this is all about But none of that can happen none of this tracking other data none of that can happen you guys without the business manager Right, so that's what we're going to get into today today. So who wants to share their screen? Let me let me let me stop share Who wants to share their screen anybody? Go for it. How do I do it? Awesome share your screen. How do I do that? So right below you'll see that go down in the bottom. Yeah, you'll see that that green Yes, so i'm going to walk you through we're going to literally set up yours right now And in the options here desktop one whiteboard iphone ipad safari. Let's try that one desktop one Yeah, perfect. So yeah, you're on a computer, right? So it should be safari Did that work? No So to the left click on see more and some some have a business manager Set up. It's just not fully fully optimized, which is what we're going to do today And then some don't so we'll see if you actually have it set up just go all the way back up and you'll see You'll see see more right below events And then let's click on I guess you don't have ads manager, but let's click on ads Let's see if we can get to the to the ads manager from from the ad tab And this should take us into the business suite, which is like a like a newer version, but at the top Right in the right where you see facebook.com forward slash dream homes type in business.facebook.com business.facebook.com I delete that part just delete the whole thing And let's just see if you if you can get through it get to it just business.facebook.com Sorry, I'm only one handed right now. Actually delete the whole thing delete the whole thing and and type in business.facebook.com Is not And don't get any of that last part. Yeah, just business.facebook.com This will take us back to see if you actually have a business manager set up And if you don't then that's even better. We'll just start from scratch. I know. Yeah, I don't think I do Okay, perfect. Okay. So so click just exit of this part And then click on all tools to the left This is the new business suite, but this is not where you'll run ads from either Um, and then over here Let's scroll down and let's go down to yeah. So you have you have page settings. Do you see business settings? go ahead and go to um You can you can you can go to go to ads manager Yeah, click on ads manager and then we can get to the business settings from there And if you don't have it set up, then it'll just it'll kick us to to set it up It'll push us towards setting it up so again What I try to explain earlier number one someone will boost a post don't ever do that again Most will try to run an ad through the ads manager Which is this right here and the business manager once we set that up It's going to look just like this, but it's a different account. It'll look like this But but in this case, it's just your ads manager We want to go a step further again, which is the business manager So click on the three lines at the top and you should see um right yeah to the left Yeah, click on that and go to your business settings And this right here will either again push us to set one up or Show us that you have one. Yeah, see so you actually have one, which is that one Caitlin sells charleston. So that is your business manager. It's just none of it set up Which is which is good and and that's what we're going to do today So for those of you that that that yeah, so hopefully you guys caught that we came to the ads manager We click on the three lines We came to business settings and and and if you if you don't see you on your end If you don't have one set up which which she does this is it right here Then all it would have done is pushed you to a page that that required you to set one up And then once you name it then you click the button and it'll take you straight here So this this is the beginning part of it all right here. So This is your business manager. Okay, and now what we're going to do is we're going to simply At the top right where all your bookmarks are can you create a folder and and let's name it Let's name it fb business manager. So right at the top where all your bookmarks are Yes, just put in right click and actually no don't don't don't start yet But right there in the white space next to meet Caitlyn Miller. You have these bookmarks Maybe right then the white space just right click. Yeah to the right right click right there in the white space Yeah, and then just add folder So what we're going to do here is This stuff can seem super overwhelming you guys like super super. There's so much stuff to to click on I'm going to really dumb it down for you guys and really make this super simple because at the end of it There's only seven tabs seven buttons seven things you'll ever click on In this ads manager in this business manager, whatever you want to call it. There's only seven things you'll ever click on Where I don't know how you guys even got here What did you click on to get to this page because I can't get there. I don't remember We went to what you go to go to business dot facebook.com. Yeah And and it'll either it'll either push you to a page that that is asking you to set it up Or or it'll take you to the ads manager where all you do is click on the three lines Which is what she did and she clicked on business settings business business settings Okay, getting there So my business Ads manager was hacked and they took the administration away from me. So I can't access Or change anything in there I'll jump on with you one on one and I'll I'll tear it apart and look at it for you I need this too the same thing happened to me Yeah, so david at canterromedia.com or or actually I'll email I'll message it to you guys here in the chat Actually, I'll give you guys a different email so Yeah, socialagentmastery.com. Okay, so If you guys need anything like I'll jump on with you guys one on one and I'll I'll look at the account and we'll do it together Thank you. So email me there um, so so If if if you caught what we what we just went over we we got we went to business.facebook.com It took us to the ads manager We clicked on the three lines the three lines at the top and we went to business settings This is the business settings So again, if your guys don't look like this then it would have pushed you to a page that that required you to set it up Once you simply name it then you then you're you're you're forwarded here So this is the page right here business settings. So what we want to do is simply Let's bookmark go to yeah, you could bookmark it from here So hit the star right there at the top Caitlyn and and this one's going to be business settings. So it's right there But take it out of that folder and put it in the in the fb manager folder So drop that folder. Yeah, let's let's put it in that other folder. Okay fb business manager Okay, so this is your business settings. Okay. So now what we want to do is we want to click on Pages to the left and make sure that your page is connected So the way you want to want to look at this is simply Again, you have We have the boosted post we have the ads manager But now we're taking it a step further and setting up the business manager The way you guys can look at it from from a real estate perspective Is you have as you start off in real estate You're an agent and then you eventually become a broker and then what what do most even even a lot of agents before they Become broke become brokers. What do they normally do they go create an LLC? Right, this is your LLC the business manager is your LLC So with that being said in that view in it in that perspective It's still you that's tied to the LLC So that's what we're going to do here is that we have the LLC quote-unquote your business manager But we still have to tie everything to it. So in this case pages We need to tie your page to the business manager We're going to need to tie your name to the business manager because again the business manager is a separate entity Just like an LLC So here click on the blue button and let's tie the page So you're going to you're going to add a page because you already have a page And then go to type in your page there your name and you should see the drop-down Whenever you're typing in anything like this always look for the drop-down Okay, so go with the drop-down and then add page and because you're the owner of that Owner of that page you'll have you'll have access or it should yeah, it'll it'll do it instantly so close And then so look This name Caitlin sells Charleston from No, you would have set up set that up, but we're going to change it right now. We're going to change it right now So We're going to change the name of that. We're going to change the name of the ad account We're going to change we're going to make make sure that everything is matching one name So whether it's that name or whether it's dream homes and design, which is the name of your business page Pick a name. We're going to just name everything the same Um And it actually starts with the ad account. So now the page is connected. So you're good there. So now click on ad accounts The ad account Is separate from the other ad manager? So again, if you boosted a post chance star, there was a credit card on file If you ran an ad before through your ads manager chances are there's there's a credit card on file there But here we're setting up a separate entity. We're setting up the business manager So here we need to add a card here as well So go ahead and and yeah, you can yeah add an account actually x this will now go with the other option I think it's the third one down click on the blue one You're gonna. Um, yeah create a new ad account. So again, whatever we plan on naming that top left You have a name Caitlyn sells charleston whatever you plan on changing that to which we're going to do right now name this the same So whatever that name may be And this is all everything we're doing here you guys is not public. It's all internal. It's just for you and facebook No one sees any of this information Okay, this is all just the back end Change the time zone You can but it's not really the most important at all It'll take you forever to go in and search see if you can actually find it But a lot of times when I'm on this there's a million different time zones here And I don't like facebook knows where you're logging in from I don't know why they don't just narrow it down to just where you're at They know where we're at. Um But really that's only important for for the time that your ads go out or the time that your ad stops So it's really perfect est cool Okay, cool. And then in the next and then um My business which again will change that name but go ahead and go with my business and then create and then Again, you're going to every time whenever we're setting up a separate asset That's all that's all we're going to be running through you guys today It's these these separate individual assets that are all part of the business manager Whenever on any asset when you see your name like that Click your name. So top left Yeah, click that circle and then bottom right full control So you're giving katelyn you're giving her The individual full control access to this business manager. So now Very bottom. No, just the very bottom one full control Shade that gray to the blue one So manage ad account full control the bottom one. Oh, sorry. Okay. Oh, no, you're fine. And then assign. Okay, cool and then if anything maybe Okay, so here's another bookmark. So let's bookmark this page. This is your ad account So hit the star. Let's put it in that folder. This is your ad account So here's what I want to really really, you know extend to you guys from this point on like I'm going to be here for you So there's my email message me There's there's no fee. I'm not here to charge you guys anything from this point on whatever the heck you guys need On this on this platform. I know damn near A lot of like 99% like I don't know at all But there's every every now and then I'm stumped on something But I've been in this platform for the past seven years and and and damn near mastered it But every now and then something happens where I'm like, damn, I don't know what the heck is going on You're gonna have to reach out to facebook and ask them Whenever you reach out to facebook, the first thing they want to know is your ad account id number And that's it right there at the top. So the 314953 that's your ad id your ad account id number So that's what it's all gonna. That's the first question They're always going to ask is what is that and whenever you reach out to them? It's always a message. It starts with a direct message. So right there in the messenger Just like, you know, we all message people it starts there with an actual live facebook rep And and and they'll ask you what that number is and and that's that's it right there So this is your ad account. So now let's go down the left. We're all we're going to do is go down the left hand side. So Instagram account, let's make sure the instagram account is set up So right here. Let's go ahead and connect the ig You'll scroll down and you'll just click the blue button connect your instagram. Perfect And and so now Instagram ads you guys for those that that did not know, I'm sure You know, some of you guys know for sure, but for those that that don't know the way you run instagram ads is all through here So that's what we'll learn as well is is how to run these instagram ads When you run instagram ads, they're always separate. So you'll run one ad for facebook You'll run run one ad for instagram That way you could track the metrics much more easier than running it all together some run it all together But I'll teach you guys how to kind of I'll teach you how to kind of separate these ads. So connect instagram account See if you can click that blue button It's trying to pull up my old instagram account Okay, that's a window that we're not seeing. I'm sorry Okay, oh, you're not seeing it. Okay. No, so whatever is there just yeah, don't log in with an old one Just yeah log in to whichever one is Is your new one? So now we'll go to data sources. So here is your actual pixel Now the pixel is what you want to put on websites on web pages Now as you run ads another another another thing that most, you know, most agents do is they'll run an ad And they'll send the click To their full-blown website Like I speak to a lot of you know clients with with with kate wool from everywhere every brokerage really But a lot of kello williams a lot of coldwell where they have these fancy websites, right? They have these fancy websites these replicated websites that they give to every agent and and and agents will try to run ads to that page If your pixel is not on that page, you're blurring you're burning you're burning money And that's what I what I see by the by the by the tons is that a person's pixel is not even on the website that they're trying to run ads to And that's the whole reason why we're doing all this so we can track the data We could track the visit that happens through the pixel So as as we move forward It's not websites that you're running ads to first of all It's going to be a web page and we'll get into that in our future calls landing pages and sales funnels That's where you need to be running running ads to is It's a Similar similar to the one that actually exactly like the one I showed you earlier the listing one It's similar for an open house. It's similar for a seller guide if i'm running ads I need to run it to a landing page and the pixel goes on that page Which again, we'll get into in further calls, but let's at least set it up. So click on pixels We won't be able to add it to a page because we don't have any pages yet But at least we'll be able to somewhat activate it. So click on add And again, we're going with the same name for all So let's take away that pixel name and let's rename it to what you did what you named the other one Which is what dream dream? Perfect. So let's name everything the same So we'll at least have it somewhat Somewhat activated but but it's not fully activated until it's actually on a web page or a website. So hit continue Okay, cool. So we have the pixel named and then um scroll down Click on setup pixel now and this is something good to do as well manually add pixel code to website. So click on the middle one Click right there click the blue Okay, so this is something really good to do as well is email it to yourself Now we're going to bookmark this page. It's going to be a pixel bookmark But if you have anyone in the future, you know, create websites for you or even landing pages for you You're going to want to sum that pixel, right? So even even yeah any any random website You'll want to put that pixel on that website. So having a copy of it in your inbox is not a bad idea You know, you're always going to be able to get to it here for sure But it's super easy to just email it to a developer or email it to your web designer or whatever So if anything copy it and just email it to yourself. So by clicking on it, you copied it. So now just hit scroll down Let's make sure that there's nothing else below. So um You can yeah, you can leave all that and then just hit continue So now it'll just take us to to to really the end. So hit yeah hit cancel And then that's it. So what we were supposed to do with that pixel code is put it on a web page Which again, we'll get into in our future calls. So here people right here. You want to simply add People so again, just like the other account, we're going to add people. We're going to add Caitlyn So and then we're going to give full control Okay, so go in and right there full control manage manage pixel shade that gray to blue Perfect and then assign Okay, so now again each thing is its own asset which Caitlyn needs to be tied to individually So so there's that perfect and then now and then what we'll do also is go ahead and actually I won't have you bookmark it from here Um, we'll bookmark the pixel from another page here in a in a couple minutes. So to the left Let's click on brand safety Here's the newest that one of the newest updates with with facebook Before used to be able to run an ad boost a post whatever you want to call it Used to be able to run it to any website, right? So if i'm if i'm if i'm just Yeah, let's just say i'm with i'm with real t1 and I have a Random replicated website that every agent has Yes, that's my website. Yes, my broker gave me that website. That's my website But technically it's not my website like I don't own that.com. It's real t1.com forward slash david That's not my domain. It's simply theirs. All they did was gave me a copy of the of the site That's all any real estate websites are they're just replicated sites of one Before used to be able to run ads to a site like that with any any domain on it Now facebook requires that whatever website you you're running ads to you own that domain That's why what we tried going over on our previous call was was matching our social media platforms and actually getting the dot com Actually getting the domain because you're going to need that domain in the future when you start running ads So here is where you would connect the domain. So you would click on domain You would you would add that domain and then facebook would give you a piece of code That you install or that you simply paste into The registrar is what they call them of where you bought that domain. So go daddy for example Um, just no w w w just the actual domain just dream homes Where do you where do you have that? Do you have it through go daddy or where did you? Yeah, I just did it last week. Awesome. After all Perfect. Let's let's let's integrate this now then okay, so Again, this is a huge requirement now. We're running ads to that dot com that we actually own that's an update That's super super important. Um, so here what you're going to do on the top that drop down You're going to hit that drop down at a meta tag. We're going to go down to the bottom one Which is dns text And all we're going to do here is follow. I believe it's instruction Actually do it again click on the drop down again go down to the dns text Third one down and I believe it's number two that we need Yeah, so so right here follow instructions to add this text record So you're going to copy go ahead and hover over that black and copy. Yep. You can just click it Okay, so you copied it Now open up another tab and go to go daddy So let's log into your go daddy That's a piece of code that we need to install in the dns records of your go daddy account Which sounds crazy But again, if you guys are following along then then it's simply just paste in that code and that's it That gives now facebook the ability to communicate with go daddy and and track the visits of that that are happening on this domain From that site In that domain, okay, so we added the domain we added the txt We came here we click on verify domain and when you're clicking on verify domain Make sure that your drop down is still in the t is in the dns text Because sometimes by default when you come back here, it's back watch hit the drop down update the dns text Hit that drop down the top This one no to the right update the dns text record Sometimes you'll be back at the top one. Sometimes you'll come back here and you're you're back at the adamet attack to your html Make sure we before you click the green button make sure in that third drop down Okay, then you verify and then and then at the top it'll say verify domain Okay, so that's that's simply the domain and again, this is super important But but it's the most important once you start running ads So if you can't get it right now, don't worry about it reach out to me We'll jump back on and and I'll help you help you with it Okay, so let let's move on to the very very left Let's click on we're going to scroll down and we don't need to bookmark that page But that that again is super important now here. We're going to click on business info This is what's super important and this this is this is another this is one reason why accounts will get You know rejected or or even get hacked Or or get disabled is because none of this stuff was filled out. So this part is super super important So at the very top click on edit And we're going to change out that name. Remember, we're going to use the same name for all So let's get rid of that name. No one sees that. That's this is all internally This is the name of our business manager, right dream homes and Perfect and then the primary page go ahead and type in your business page and you'll see it in the drop down Perfect, so click it there and then save and then here we're going to add all the business details Now the the legal name does not need to be an LLC. You can name it whatever you want You can name it in fact the same name that you just named the business manager But what should be accurate is the address As accurate as possible and again, yeah, make it as accurate even if it is your home home address because again No one sees this part, but facebook Um This is this is to make sure that the the account is is is is compliant and facebook doesn't shut it down for any random reason Because all of our info is here. So phone number website You do not need tax id so you don't need to put put that But everything else yes And then we're going to click save um And then and then we'll scroll to the very very bottom And this is super super important as well is simply verifying your email so scroll down Yeah, see so yours has not been verified. So right here my info We're going to edit and we're going to we're going to put in your email and and confirm that email You'll receive an email in the next few seconds and make sure you you click on that Okay, and that's our business info. So that that part was super super important Now what we'll do is we'll we'll move. Yeah Put it again Confirm it and then and then save Okay, awesome. So Check that email make sure you confirm it and then see so now everything just changed right now We have your profile picture. Everything is tied to the primary page And now now we're in complaint all of our information is there So now what we want to do is we have a few more bookmarks. So click the three lines at the top And now we're going to go to ads manager. Now the ads manager is going to look the same. So just like We went over a few minutes ago. It's good. It's going to look the same the ads manager But it's going to be a separate account. So here click on no in the top left So now if you hit that drop down at the top now, this is the separate account So right there where you see dream homes and design click on that drop down at the top So there is the new account. So see more ad accounts This is the new account. There's your old one Right. So the old one is the ads manager. That's where everyone typically runs an ad from but again with the ads manager None of this stuff could have been set up in the ads manager We had to do it through the business manager, which is dream homes and design. So from this point on ads are ran Through this account. There's your ad account ID number the 314 953 This is the the the account tied to that credit card. This is where you run your ads. So let's star this page This is our ads manager Okay, so make sure it's in that folder. We'll just name it ads manager. Perfect Now let's click the three lines and let's go the three lines to the left and let's go to let's go to billing Knowing the billing is super important now. You just put your card in you obviously remember what card that is But sometimes you'll want to change it out. Sometimes you'll forget Um, this is super important click on payment settings. We're gonna we're gonna click on payment settings And then we're gonna bookmark it from here The last thing you want to do is wake up and and facebook smashed your credit card for 500 bucks And you had no idea they were gonna they were gonna charge you that's the worst So here having this bookmarked and knowing where you're at throughout the month as far as that balance And knowing what date you're built on Is is kind of important right knowing that that american express is on file. This is your billing. Just name it billing billing Perfect billing. Okay, cool. So we're good there. So now click on the three lines to the left and let's go to audiences Okay, so again as I mentioned and it kind of in the beginning of our call 99 percent of facebook advertising and instagram advertising is all about your custom audiences That's what it's all about is retargeting people who are engaging with previous ads. That's what it's all about So this is where we we start to collect and we start to create each audience So click on the blue one the top one create a custom audience and what we'll do here is we'll create Here here are all the different options But we'll create our first one around your facebook business page specifically around a post or our ad on the business page But right here These are all the different sources is what facebook calls them on where you can create an audience from so a website As i was showing you earlier as someone clicks on your ad they go to your webpage They're tracked that could be an audience as they opt in they become a lead they land on another webpage That could be tracked. That's a custom audience. So website is what you guys will be building audiences around for sure For those of you that are doing video You'll be doing custom audiences around video tracking those who watch three seconds tracking those who watch 10 seconds That's super super powerful is custom audiences around video And then what you can also do is customer list customer list is super super powerful Like I have some clients that have you know good relationships with their title reps and and these title companies will give them list List of homeowners list of people who just purchased five years ago all in that area, right? There's so many lists So much data that title companies have if you guys have a good relationship And you can get a get a hold of a list maybe people who purchased or maybe people who sold You can create a customer list in facebook And what facebook can do let's say for example You have a list of 5 000 people who have sold or let's just say purchased or whatever in your area I could take that list upload it here Show it to facebook as a customer list And have facebook show me three million people that are just like them So here in san diego three million people if I had a customer list of 10 000 I'll say facebook here's a list of 10 000 people who have all purchased a house in this area What facebook will turn around and do is find me two million more people that look just like them And what I mean by look I mean Clicking patterns like buying patterns like buying habits facebook tracks all this stuff. It's ridiculous So they can take one individual and and and and show us a million more people that have the same buying habits as that individual Which is crazy. It's like ninja tracking on steroids, but that happens through a customer list So if you have customer lists, that's that's another audience that we'll start to create is customer lists The other ones are really don't really apply to you shopping instant experience events like Not even events like a lot of people have open house events You don't want to you don't need to do it here at all. So it's really website video customer lists So today just to just to be able to get to the customer audience Part and book market will do a facebook page. So click on facebook page And what we're going to do is we're going to simply create an audience around those who have engaged With a with a post or ad So right here it shows us what page we're tracking and then the events click on that events Dropdown everyone who engaged with your page. So here are the different, you know options within this one category People who currently like or follow your page I wouldn't create an audience around those because chances are if you guys are clicking invite and inviting random people to like your page Those are really not people that are in your ideal audience So having an audience around those people people who like or follow your page is really not not going to be effective People who engaged with your page not really at all anyone who who visit your page No, because everyone across the country could be visiting your page and I don't need them in an audience Um I'm trying to only gather people on that fourth one people who engaged with any post or ad So if I put out an ad and that person clicked they clicked like they shared it they commented on it That's engagement. That's people engaged with a post or ad. That's an audience. I want to put I want to build So here the audience name and actually the retention take that retention the 365 drop that down to 30 And so what that the retention is is facebook will simply collect And gather all of the people who have engaged within a 30 day period and 30 days is kind of the max Because a lot of us that click on stuff 40 50 60 days ago Don't remember what the hell that was so if I saw your ad 60 days ago And I clicked on it and that was the only time I ever clicked on it And you still have me in this audience chances are i'm not going to remember you But if I clicked on something recently, I would say 30 days max And and and now you have me in this audience and now you're showing me ad number two There's a good chance that I might still remember you right so 30 days is the max So leave it at 30 and then audience name just go to name it the same as the event people who engaged with any post or ad Now now any post or really no. Yeah. Yeah, go ahead and copy that All right. I'm like one handed typing. Okay. Cool. Cool. Um Yeah, take your time then But but we're not really using the post because you guys have right now you have a bunch of organic posts I can go to your page right now and engage with any post that you have on your business page I'm in california. I I'm not in your market at all, but I still engage with that post that you put up organically So it's really not the post it's really the fact if I ran that as an ad So if I ran that as an ad then then that's that's who I want to track. So create audience So so this is one audience not the most effective audience But it's at least an audience and now we can bookmark the page. So click on the purple done And let's simply star this page. This is what it's all about you guys again I I'm going to keep repeating this part 99% of all the stuff. It's about custom audiences So you guys should be starting to collect a ton of audiences right here People watch the video people click on a website and even even those who who watch let me Yeah, go ahead and click on audiences. Stop share really quick. Let me share my screen again, katelyn This is this is another audience that most fell to set up. So let's say for example, I'm running an ad on a listing Right. I run an ad. Let's let's just say actually it could be anything. It could be it could be Let's say an open house. Let's say I'm running an ad on an open house, right? That person clicks they come here. They're in one audience Those are that's an audience of those who landed on the webpage, but didn't opt in right? That's what I went over earlier people who simply landed there. That's an audience That's someone who I'd want to retarget in the future because they clicked they came over here for whatever reason They didn't opt in they didn't they didn't hit the button to enter their name and email But they landed here. That's an audience But what's also super super important here's what happens next and when it comes to running ads you guys It's really two pages. So it's not a full blown website at all. It's literally two pages That's page number one when I click on the button and I enter my name and email I come to the second page This is page number two This is a custom audience So as people opt in and they land on this specific link I need to take that link Take it over to facebook and create a custom audience. What's the name of this custom audience open house leads Why is that so important because as I run future ads? I can now exclude that audience from seeing future ads So if that person opted into my listing if they opted into an open house if they opted in and downloaded my seller guide Let's say I'm running an ad and I'm and I'm and I'm educating people on what it takes to sell Right. I'm talking to homeowners. I'm educating people. I'm looking for listings and I'm giving away a seller guide This is one thing I teach either give away a buyer guide Or a seller guide because you're not always going to have a listing unless you're really kicking ass But but chances are you don't always have an open house coming up. You don't always have a listing unless unless you do But but most don't so if if you don't then cool run consistent ads to your local area Talk about one topic and give away a seller guide or talk about one topic and give away a buyer guide This is how you would capture a ton of leads people just raise your hand homeowners. Hey, I want that download and they come here They opt in right they come to the second page This is a custom audience. So again, I'd want to take this link Set up a custom audience under the website tab, which is what we saw their website Because these are people who I would then exclude these Especially when I'm talking to local area these people don't need to keep seeing my ad Right. So that's a powerful custom audience and and and on the flip side. Let's say for example I wanted to run an ad to all these people You downloaded my seller guide. I can literally pull out my phone. Hey guys, this is david Hey, I know a couple days a couple weeks ago. You guys actually downloaded my free seller guide Hey, were you able to get through it on page four? Here's what I was talking about But I also noticed you haven't scheduled a call Right, that's a very specific message going to a very specific group of people All because I was able to track them from a simple link This is custom audiences So it's either you're tracking those who watch the videos either you're tracking those who land on the webpage But didn't opt in and you're tracking those who actually opt in Because another reason why this is so important this link of the second page Is so important on the ad site is to be able to track our cost per lead Without facebook knowing that link. How are they going to be able to to let us know what the cost per lead was? They know how many people landed here. They know how much we spent. Therefore, we have a cost per lead Right. So so that's where these links and that's why you have to own this dot com Because we have to be able to to integrate that and track that on the back end So go ahead and share your screen again. We have a couple more bookmarks kailyn and then and then and then we're done. So that Seller guide that thank you page is what I was trying to explain that would be a custom audience So it's all about collecting all of your audiences right here and using them to retarget with future ads or exclude from future ads Okay, so click on the three lines. We have um, I believe we have we have I think we have two more bookmarks Click on events manager and let's bookmark our pixel from over here. So we're going to click on events manager We're going to we're going to hover over this triangle to the left Click on done. Um Yeah, see so the pixel because the pixel wasn't on anything. We haven't put it on an actual page That's why your your your pixel page looks like this But go ahead and star this page. This is where we'll be able to get our pixel So go ahead and yeah, give it a star bookmark this one and name it pixel Now once we actually take that pixel code and put it on a web page Then this page will open up and this is where we get our pixel from So whenever you need the pixel for future websites, you would grab it from this bookmark. Okay Now hover over the hover the hover over the blue triangle and then click on custom conversions And this will be our last one custom conversions so This right here again is based on the thank you page So bookmark this we're not going to be able to set up a custom conversion just yet because the custom conversion is based on the pixel And it's based on the web page So because we don't have that just yet The button isn't going to light up and we cannot create a custom conversion yet But bookmark it um and then and then let me explain real quick what a custom conversion is and then and then we're done Let's look at our bookmarks really quick. Caitlin. What do we have in that folder? We should have seven of them actually click on the folder um We we have our we have our business settings our ad account ads manager ads bill billing audiences pixel and custom conversion That's it So all this other crap in the in the platform here you guys none of it's necessary now Yeah, none of it's necessary when it comes down to the metrics when it comes down to to actually Tracking the analytics of it of an ad then you can look at that on the ads manager dashboard You don't have to go to a separate tab you could but you don't you don't really need to There's only really a few metrics that we're looking at cost per lead how much we spent And how many leads came in it's really those three basic metrics So you don't need to go into a full blown reporting of it all you can view it from the ads manager So at the end of the day, it's really just filling in as we move forward. It's all about filling in these these these seven We're going to fill in the custom conversion We're going to fill in the pixel. We're going to fill in the custom audiences around websites We're going to run ads through the ads manager the ad accounts tied to the credit card The business settings is where your instagram and domain and and business info is at that's it. There's nothing else around these seven Now in closing the custom conversion is the most most important. Let me share my screen and explain this really really quick When when when an individual is running an ad let me go back to let me go back to to facebook So Actually, let me just go through here. Okay, cool. So as you're running ads you guys Here's the bottom line As we're going through the news feed and we're just seeing what our friends are up to and seeing what everyone's posting and all of a sudden We come across a sponsored post. This is a facebook ad. Okay. There's the text. There's the video This is a 56 second video. He's tracking me. I watched it for 10 seconds He's tracking me. I watched it for 13 seconds. He's tracking me, right? Now when it comes to to to our business real estate We're really running ads for one thing and that's a lead, right? I need to capture lead. I need a listing lead I need a buyer lead. I need a freaking lead. It's all about the lead, right? But what facebook needs to know Is they need to know what page which is which is that thank you page They need to know what page you're ultimately trying to get people to So if I asked you if I asked you okay guys, there's the ad what's the most important thing we're trying to do Most would say well david i'm trying to get them to click on it Okay, if that is the objective facebook just gave you what you wanted You wanted people to click there goes your click You have to be super specific facebook is super super specific Our objective was to not get them to click our objective was to fill out the form That's what our objective was so in this case what this guy's doing This is one single page all he's asking for is email, right? So as he's running this ad Let me just put a random email as he's running this ad His whole objective is to get me to put the email click on the button And come to the second page. That was the number one objective It wasn't the number one objective wasn't to click on the ad come to the landing page That was not the objective the objective was to get people to this page And the only this link here at the top this link here at the top is gym launch secrets dot com forward slash t dash application global five five two That was the link so as he goes and sets up his facebook ad Yes, he tells facebook facebook about the first page As people see the ad yes, they're going to know about the first page But what he's doing through his quote-unquote custom conversion is he's telling facebook about this link this link is the facebook custom conversion So with a seller guide example with an open house example with a listing example You got the landing page and then you and then they filled the form and then you got the thank you page It's the thank you page. This is his thank you page that link is your custom conversion So without setting that custom conversion up around that link facebook has no idea that that is your ultimate goal So therefore when they run ads they may be running ads just to people who watch a video They may be running ads to people who simply just click and don't fill out a form Right, so it's all about being super specific. We need to give that link to facebook. That is our custom conversion That's how you capture leads by letting people know letting facebook know that it's the second page that you're ultimately trying to give people to That's your custom conversion So that's why as as we move forward and as you know, some of you guys will start running ads Some of you guys may may hold off for a minute. But those of you that start to run ads It's all about getting lany pages some type of lany page software Where you can control this link and we can create our own page That's what facebook ads is all about instagram ads linkedin ads tiktok ads is all the same It's all these two pages lany page. Thank you page. The thank you page is your custom conversion Okay, so hopefully that made sense you guys that's pretty much it for today any questions whatsoever How is the best way to contact you if we have questions about doing that? Yes Right there in the chat. You should see my email Let me let me send it again, but david at agent mastery.com. Shoot me an email I'll send you over my calendar. We can always jump on and I can help you guys You know individually and and really knock it out for you guys Okay, thank you You're so so welcome any questions vicki anything else you guys need No, um, well, I I just want to make sure that everybody knows like first off So david it was so kind to give this to us as a bulk package and we appreciate you And beyond that like he is he's offered that everybody can can contact him separately, which is huge That's that's a lot of busy work. He's he's used to getting this fee As just one agent so Um, you know, so I just want to make sure that kudos david. Thank you for that Yes, and and then take him up on the offer as well as like just you know Like he obviously isn't doing all this so that you guys don't ultimately get the goal. So You know reach out to him. Um, and if you need his contact information, let me know But Let's get this all up and running because for me the thought is is that we all have this all cohesive That's that's a way to create that whole branding Yes And on our very yes go for it So It's landing page then thank you page Yes, yes Landing page is an important component to get to the thank you page, correct? Have to go to the first and foremost. Okay Yes, yes So so that's why that that second link. Yes, that's the destination. I call that the destination We're running an ad. What is the destination? Where is the destination? Where are we ultimately trying to give people to? It's the thank you page, right? And and people can only land on that thank you page is if they fill out the form All right, you got to fill out that form, right? That's the only way you're not going to google the thank you page It won't pop up on yahoo. No, you got to fill out the form So letting facebook know that is is your custom conversion. That's the most important So david in order to even run an ad should we wait until our website is up and running? Yeah, for sure Many different there's many different softwares out there. Most of them run about 100 bucks a month And that's why I say, you know only only get one if if you're really going to be consistent with ads But most of them run about 100 bucks a month the one that I recommend It's it's the same 100 bucks a month But it comes with the three tools that you're going to need you're going to number one You're going to need a landing page software number two You're going to need an email auto responder and then number three you're going to need an online calendar Those are three tools and those are normally separate So a lot of landing pages are just landing pages for 100 bucks a month But again the one that I recommend it comes with the other two that you're going to you're going to you're going to need Because as people opt in they have to be nurtured that lead needs to needs to continue to receive emails On your behalf and and they're not coming from you physically. They're not coming from your gmail. They're automated Yes, we have to set them up, but they're automated right so A listing lead they're going to hear from me for the next 10 days an open house same thing seller guide. They're going to hear emails email automation is is where your appointments come in on the back end Um, and then in the third tool watch, let me let me share this last part And I know we went over but this this part is is is the software. So as I take someone As I take someone do a landing page There's the landing page as they opt in and they enter their name an email an email the email auto responder What a triggered that email instantly so so the moment that person opts in Email email number one just went out. Hey, Dave. This is victoria. Thank you so much for inquiring on our open house Come up this saturday and sunday Let me tell you a little bit more about the property and why you're going to be so fired up to get here Right, whatever that's email number one Now here's here and so that that's tool number two, which is your email auto responder The third tool is your calendar As that person lands on this second page and it could be for an open house a listing a buyer guide a seller guide Whatever as that person lands on this on this second page What I recommend and what I teach is that this needs to be a simple video a 45 second video on your cell phone Again, it doesn't matter what they came in on listing open house buyer guide seller guide. It doesn't matter It's the same for bullet points number one. I'm thanking them number two. I'm introducing myself Number three from this simple cell phone video selfie style number three I'm telling them to check their email because I just email them all the details And then number four. I'm going for the close. I'm going for the appointment number four I would say in that video. Hey guys and by the way, this property is obviously not going to last So if you click the button below it'll take you straight to my calendar where you can schedule your private showing So the third tool is the calendar Whether it's an open house whether it's a listing whether they opted in for a seller guide and they're just They're a homeowner simply looking for for seller tips I'm trying to go for the appointment. It's all about the appointment Right. So that third tool is the calendar and so X amount will schedule an appointment right here on this thank you page But the majority let's just say 80 percent eight out of ten of them will not and that's fine two I'll take two out of ten any day I'll take one out of ten any day when you're scaling up numbers I'll take one out of ten for sure and be super successful But let's say let's say let's say eight out of ten. Don't schedule a call here Those are eight leads that are now in my email auto responder And these emails that start to go out would be optimized with my calendar Right. So so if this was if this was a seller guide two days later Hey, Dave, this is victoria. Just wanted to follow up. Hey, I know a couple days ago you downloaded my 2022 seller guide Hey, have you got to page three on page three? I'm talking about the importance of staging and how much value that can bring to the overall, right? So these are automated emails that will go and by the way, Dave I'd love to talk to you So if you have any questions, click the button below take you straight to my calendar because schedule your best time So what you would have is you'd have 20 25 30 35 emails preset ready to go out every three days And in each email there's a link to your calendar So we'll get there when we get there which is really on our on our on our fourth call right now That's our second call in our third call Setting up the business manager was so so important because on our on our on our next call What I want to do is I want to run a like ad So for for any of you for all of you guys actually that that you know are able to get up the links, right? So here's here's my friend candy. There are all of her links when I come to her business page What nine and a half and and don't ask me how I got the half But what nine and a half out of 10 people have on their business page is a low like number So the very first ad that we run next which which hopefully is our which which is our next call is a simple like ad Look at all of your colleagues. Everyone has 200 likes This part this like number is so important for the branding of this page just for the credibility Right because people need to come here and see a big number. You'll go to pages and you see 110 likes Right, what I want to show you on the next on the next call is how to run a simple like ad spend maybe I don't know 25 bucks And take that light count from your existing 200 to 2200 and that's a one-time ad It's not an ad you run all the time But but that'll be our next call is we run a facebook like ad and so having the business manager Which is what we cover today? Having all that set up is the first step and then we come in and on our next call run that like ad To usually boost that number So now our page has all of our links now everything is branded There are all of our social media links and this light count will be to the roof And and really it's it's for the credibility of the page that higher like number David, who was the company that you recommended for the hundred dollars a month? What I'll do is all Send you a link because I actually have a partnership with them That's why I'm able to train you guys for free and not charge anything because I I have all the funnels done for you and and that's another reason why I'd want you guys to email me to get my calendar link in fact, let me just put my calendar link here um So there is zoom call would do there is my my link to my calendar so the the The the actual software that I recommend there's a 14-day trial. We're not there just yet. I wouldn't activate it just yet But when we do get there I give you all my time for free I have all these funnels already done for you like I have a listing funnel a buyer guide funnel a seller guide funnel I have all these funnels already done So for those that actually jump on the software with me I give them all my funnels and I give them all my time And I just train you and teach you how to how to you know, put them all together That's what I built my whole youtube channel around is is training agents how to use these funnels um so Yeah, so so email me if anything if you want to jump on the software now you can for sure email me But I don't think we need it just just yet. Let's run this like ad first And then after that then you guys can go maybe activate a 14-day trial to really maximize the 14 days Because we're kind of far away from running that ad But but getting the trial up is super important and maybe we can do that on our next on our next call Cool. Thank you. Thank you. Yes, you're so so welcome. So Um, any other questions Vicki, are we good? No, we're good. Are you guys so I'm pretty sure you have something scheduled big, right? We I think we have yeah, so we have um, we only have one more to schedule So we have a fifth in the seventh Both are at 3 p.m. Awesome. And and Once we run this like ad which is our next call I'll walk you guys step by step how to run that ad then our next call would be activating a 14-day trial for the software because because if anything our calls may be extended just Due to the fact that it it it takes some time to put these pages together Even though I have everything already done There's a little learning curve and that's what we'll spend some time on is putting together the pages putting together The calendar putting together your email otter responder. Those will be a handful of calls right there as well so So yeah, so that'll be like call five six and seven pretty much And then we'll go into running ads for those of you that want to run ads Cool Sounds good. All right, you guys so I'll be I'll be an email away or a message away If you guys need anything and um, thank you so much for your guys time. Thank you. Awesome. Thank you. Bye you guys Bye guys. Bye Bye