 In today's video, I want to show you two ways to take random parents from Google, parents who do not know you, parents who are searching online, like private basketball training or private soccer training or private baseball training or private football training, whatever it is you do, parents who are random, they've never met you before, they've never heard about you in their life, but they're searching for help. How can we get them to a website and convert them from a lead into a client, okay? Very simple. The first thing we got, we got to do, like I said, you need a website. If you don't have a website, well, this isn't going to work. If you just have a Facebook page, that can help you and the search ranking on Google, but that's not going to be good enough. You need to have your own website that is standalone that showcases you and your brand and how you can help, okay? That is very important. When parents type in, let's just say they type in private basketball training at Atlanta, Georgia, okay? What you can do is you can go right now on Google, open up a new tab, type that in, private basketball training at Atlanta, Georgia. You'll see on there the top, I'd say eight to 10 people or eight to 10 coaches on Google, they're going to have their websites there and I can guarantee you the guy who's number one, like I haven't even looked that up yet, but the guy who's number one is probably the most successful because he's getting all of the clicks, he's getting all the traffic. Think about it. If you go type in like best restaurants to eat, you're not going to go to the third or fourth page of Google to look at it. You're going to go to the first like probably one to four options on there and that should be you. You should be the top one to four option on Google and the way to set that up. It's called SEO and I could make a six hour video about how to do that, but I just don't have the time to do that and honestly, that's a really technical thing. I know that if you really want to learn, I can show you and if you text me at this number, I will get on the phone and I have that as a service now is where I can help you set up your site and all that. But that to me is something you have to have set up. It's called SEO. If you don't know what that is, go Google it. It's very simple. You can learn on Google if you didn't want to get my help. But once we have that, once we have you on the search and parents can find you, now the two things I'm going to show you will make sense if you are on the first page. The first is when parents get to your website, the site is not about you. It is not about how cool you are. It is not about where you played college basketball or college soccer. It's not about any of that bullcrap. It is 100% around the clients, them, like the things that they want their kids to get better at. That's the purpose of the website is to show that you can help their kid go from A to B. But the number one thing your site should be doing is collecting data. If you are not collecting data, then you're not going to have a way to follow up with these parents. And for me personally, it's very simple. Everything that's on your site should send parents to an application page. And I've had hundreds of coaches now who have ripped off my own website, who have taken the same thing. And I know it's working for everybody, otherwise they wouldn't have ripped it off. But we want the home page to be set up where it has information, general information about your program, but very specific about how your program can help. And then from there, there's an application page that goes from the home page to an application. And from there, once that application is filled out from parents, now you have their name, phone number, and email address. And if you set it up like me, they will also be tagged onto your email newsletter automatically. So this way, if they fill out the application and they don't set up a call with me or they fall through the cracks, well, guess what? They're still my email newsletter and I can still market to them. That to me is very important. But once they fill out the application, then I set up a phone call with them. It's a two-step process. They come to the site, they apply. That's it. It's very simple. If not, they come to the website, they click on 5,000 different buttons and then they end up on the application. That's too confusing. Parents don't have enough time. And remember, they are shopping. When they are on Google, they are looking for you. They are looking for others. And if they haven't met you yet, well, you better make a really good first impression with your website. So if your website sucks, if it doesn't show up on mobile, if it looks crappy on an iPad, if it's not user-friendly on a computer, well, guess what? They're probably not going to choose you. Because they're going to feel like, oh, this first impression of this guy is like, does he really do this for a living? Is this a real thing? That's what I would think if I was a parent. So we've got to make sure everything looks professional. But again, you've got to have a site, you've got to rank on Google. Then from there, it's got to be a simple two-step process. Home page, application page. That is it. You don't need to have a bunch of content on your website. I know there's a lot of people out there who claim that you need to have like five or six pages on your site. You don't need that. Hey, I've been doing this for over 10 years now. And trust me, the coaches who've been in our consulting program that have followed through with how to set up a website the correct way, they are ranking in the top three in every city for every sport imaginable that you could think of. And if that's set up, well, let's say you've got five clients a month just from online, that can make you an extra $50,000 or $100,000 a year depending on how you have your pricing set up. Okay. So if you want to learn more about this, really two ways I can help you. You can shoot me a text at this number here, or you can click up here and learn more about our mastermind program. In that program, I do go deep into SEO, so this way you can dominate the search ranking and that way parents can find you. And if they're not finding you, not going to have any clients. All right. That's it. I'll see you soon.