 Hey this is Ricky Kruth. How are you doing? Cool I'm enjoying the day isn't it gorgeous? Well look I don't want to take it too much of a time but a house around the corner just sold didn't know if there's anything in the world I could do for you. This is what I believe. I'm sharing that with you for nothing just get out there and succeed. That might be the core central message that helps agents get on the phone right now and be authentic with themselves and their lead types. Yeah I think that most agents are scared to make calls because they feel like they're a sales person trying to make a call and make a sale you know and they're scared to be in those awkward situations whereas if you're calling with a mindset that you're there to help them and you don't care if they buy or sell right it's like if you called your mom you know to see if she wanted to buy or sell her house would you be trying to force her to buy or sell her house or would you be just asking her you know what you can do to help you know what I mean it's your mom you're just going to ask her what you can do to help like a house around the corner sold is there anything I can do to help you you know what I mean as opposed to yeah hey look you know all the scripts out there you know hey have you considered selling your house lately you know hey this is Ricky down here you know have you thought about selling your house lately it's like hey mr. seller hey you know will you help me and sell your house so I can make a commission because I'm here for me I want to make a commission I'm trying to make some money out here right and if you don't then we'll screw you man look who do you know you know you don't know me but will you give me all your friends and family and all your contacts so I can try to make me some money here you know that's that's what mainstream coaching is all about right whereas what I'm trying to do is reverse that instead of trying to figure out try to use the scripts to figure out what the client can do for the agent why don't we try to figure out what the agent can do to help the client you know what I mean in terms of hey this is Ricky Kruth how you doing cool I'm enjoying the day isn't it gorgeous well look I don't want to take it too much of a time but a house around the corner just sold didn't know if there's anything in the world I could do for you boom I didn't ask them if they wanted to sell I gave them more good information I respected their time I didn't dive right into a sales call I asked how they were doing talked about the weather and asked if I could help them right and so when you when you mix all this together and you and you add in all the different personalities that are out there and all the different tweaks you can do to my scripts to to provide a situation where you you can literally be yourself and know that you don't care if they want to buy ourselves like a seller will answer and say well I'm not selling my house today Ricky and I'm like well good because that ain't what I'm calling I don't care what you don't want to do I want to know what I can do to help you not what you when I when I can't do that I want to know what I can do so I'm glad we got that out of the way so let's check that box off you don't want to sell cool now let's move on over to what you do want to do so that I can help you do that because you're focusing on all the negative stuff here ma'am you know what I mean so man it's really deep because you look at scripts and you think that's a script you're just going to read a script hmm but when you when you really dive into the psychology behind what I'm doing it's extremely deep and it goes back 18 years of my career trial and error right this is original stuff here they're like I'm like what in the world can I do for you they're like nothing I'm like cool well look is there an agent you would work with if you were to do something no well cool I'm sure at some point in the future you're going to do something maybe even five years five or ten years down the road right you're going to do something at some point I'm sure yeah cool well look I would love the opportunity to work with you when that day comes would it just be okay if I stayed in touch with you great what's a good email is this your cell number bam now I have this incredible conversation with them I didn't try to sell them you know I was very polite professional dependable now I'm going to build a personal brand against that contact information for the rest of their life and they're going to call me in three years after they referred me to people and buy and sell a piece of property