 The Masala cohort has successfully recruited and retained over 750 South Asian participants over five years. The most successful recruitment and retention strategies included providing a nearby hospital location for the study exam, offering cab or shared ride reimbursements and conducting home visits. Additionally, targeting women and individuals with lower socioeconomic status, as well as actively engaging the community, proved to be highly effective in increasing participation rates. This article was authored by Alka M. Kanaya and Chang, Michael Scambri, and others.