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KGO Radio Talks with Prof. Andrew Wilson about his research on Overly Optimistic Consumers

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Published on Apr 21, 2012

KGO Radio interviewed Professor Andrew Wilson of Saint Mary's College of California about his research into the purchasing habits of overly optimistic consumers, or individuals that believe they live in a "just" world where good things happen to good people and bad things happens to bad people.

Wilson argues that over optimistic viewpoint can make consumers vulnerable and trust a sales person more so than say a pessimist would in the same purchasing situation.

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