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Uploaded on Jun 25, 2008
Global X interviews Tim Brown, the CEO of IDEO, a global design firm that helps organizations and companies innovate around their products and services.
Tim Brown remembers that when he went to India with Jacqueline Novogratz (founder and CEO of Acumen Fund), he was impressed by the systemic thinking and level of innovation that Dr.Govindappa Venkataswamy (Dr. V) had brought to the Aravind Eye Care Hospital in Madurai.
It is now believed to be the best eye care and teaching facility in the world. The lesson?
"By trying to serve those who have the most needs, you can end up being truly innovative, to a point where those innovations have relevance not only in the developing world but in the developed world also."