 Phil McDermott always say, data is now the currency. Well today he was saying now trust is the currency, which is completely true too. But from the data being the currency perspective, it's now the end game for both of us. We've kind of both, in all companies, have gone into the middle that that's kind of, not only the messaging, but kind of the central thing we're trying to develop, deliver value on. The point where I was speaking with the customer early, he says, you have an accountability to help me be innovative, right? And that's a very important responsibility. A lot of that revolves around enterprise-class security, right? A lot of that revolves around uptime, right? And latencies between those environments. What's my performance attribute? And are you gonna be there with me forever, right? Amazing thing that's going on. Thinking about using drones for first responders. They actually can know what's going on in the scene and when the other people are showing up, they know what kind of area they're going into. Or for search and rescue. Drones can cover a lot of territory and detect a human faster than a human can, right? And if you can actually find someone within the first 24 hours, chance of survival is so much higher. Just wanna invest more heavily in the cloud. And the second thing they wanna do is enable digital transformation. Real digital transformation. How do they monetize the wealth of the data that they've acquired through their relationships with their customers? And then how do they leverage that for their customer benefit?